Storage as a Service Market in the US - Market Research 2015-2019

  • Published: Sep 2015
  • Pages: 74
  • SKU: IRTNTR7152

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Market outlook of storage as a service market

Storage as a service (STaaS) allows enterprises to lease their storage infrastructure to a cloud service providers to store their business data, thereby reducing storage costs. Technavio’s market research analysts predict the STaaS market in the US to grow exponentially at a CAGR of around 33% by the end of 2019. The increasing data being generated by enterprises and the demand for cost-effective storage solutions in the US is contributing to the growth of the market.

The hidden costs of cloud-based storage such as data migration costs, access fees, and portable device handling fees is posing a challenge to this market. Organizations are having to factor in these hidden costs while formulating their business strategy. Moreover, due to the complexity of the data, vendors are finding it difficult to maintain the infrastructure.

Types of Storage

  • On-premise storage
  • Cloud-based storage

The cloud-based storage is further classified as public cloud storage, private cloud storage, and hybrid cloud storage.

This report provides a detailed analysis of the various storage models along with the key vendors in each segment.

Competitive landscape and key vendors

The storage as a service market in the US is highly competitive with vendors competing on the basis of pricing, performance, and reputation of similar offerings. Suppliers in the US market are also providing customized, cost-effective solutions to enterprises based on business requirements.

The leading vendors in the market are –

  • Amazon
  • AT&T
  • Google
  • HP
  • IBM
  • Internap
  • Microsoft
  • Rackspace

Other vendors in the market include CenturyLink, Cloudian, CSC, Egnyte, Iron Mountain, Joyent, Nasuni, NaviSite, NTT, PEER 1 Hosting, Quantum, Verizon, and Zetta.net.

Segmentation by solution type and analysis of the storage as a service market in the US

  • Standalone storage
  • Cloud backup
  • Cloud archiving

Cloud backup or online backup stores a copy of the data in cloud servers, belonging to third-party vendors, at an offsite location. These systems have a scheduled backup process based on the service level agreements (SLAs) between the enterprises and vendors. The cloud backup segment is expected to reach around USD 2 billion by the end of 2019. The growth of this sector is mainly due to the automated, reliable and secure features of cloud-based backup.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the storage as a service market in the US?
  • What are the key market trends impacting the growth of the storage as a service market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the US market space?
  • What are the market opportunities and threats faced by the vendors in the storage as a service market?
  • What are the key outcomes of the five forces analysis of the storage as a service market in the US?

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Table of Contents
PART 01: Executive summary
  •  Highlights
PART 02: Scope of  the report
  •  Market overview
  •  Top-vendor offerings
PART 03: Market research methodology
  •  Research methodology
  •  Economic indicators
PART 04: Introduction
  •  Key market highlights
PART 05: Market landscape
  •  Market overview
  •  Market size and forecast
  •  Five forces analysis
PART 06: Market segmentation  by solution type
  •  Stand-alone and platform-attached storage
  •  Cloud backup
  •  Cloud archiving
PART 07: Market drivers
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
  •  Competitive scenario
  •  Key vendor offerings
  •  Other prominent vendors
PART 13: Key vendor analysis
  •  Amazon Web Services
  •  AT&T
  •  Google
  •  HP
  •  IBM
  •  Internap
  •  Microsoft
  •  Rackspace
PART 14: Appendix
  •  List of abbreviations
PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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