The superfood powders market share is expected to increase by USD 5.61 billion from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 4%.
This superfood powders market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers superfood powders market segmentation by product (organic and conventional), distribution channel (offline and online), and geography (APAC, Europe, MEA, North America, and South America). The superfood powders market report also offers information on several market vendors, including Aduna Ltd., Barleans Organic Oils LLC, Creative Nature Ltd., Nature's Superfoods, Sports Supplements Ltd., Suncore Foods Inc., Sunfood, Superlife Co. Pte Ltd., Unilever Group, and Your Superfoods Inc. among others.
What will the Superfood Powders Market Size be During the Forecast Period?
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Superfood Powders Market: Key Drivers and Trends
Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The health benefits of superfood powders are notably driving the superfood powders market growth, although factors such as the fluctuating price of superfoods may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the superfood powders industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Superfood Powders Market Driver
One of the key factors driving growth in the superfood powders market is the health benefits of superfood powders. Superfood powders are rich sources of antioxidants, polyphenols, vitamins, and minerals. Each superfood powder has different health benefits, and incorporating these products into daily diets can have positive impacts on one's health. The health benefits of some superfood powders have been discussed below: Acai berries: These berries are highly nutritious superfruits, which can be used to produce acai berry powders that are rich in vitamins (vitamin A), calcium, fiber, minerals, and antioxidants. Baobab: Baobab powder is a natural source of various nutrients like vitamins (especially vitamin C), fibers, and antioxidants. Maca: Maca has been long known for its medicinal properties and is finding its way into the superfood powders space. Cacao: Cacao powder has high magnesium, flavonoid, phenylethylamine, and iron content.
Key Superfood Powders Market Challenge
The fluctuating price of superfoods will be a major challenge for the superfood powders market during the forecast period. The widening gap between the demand and supply of superfoods in recent years has significantly increased the raw material costs. This compels manufacturers to try and experiment with low-priced substitutes, which might deter consumers from opting for such products. Most of the acai berries are produced in the Northern region of Brazil, in the Amazon rainforest area. The global demand for this superfood is increasing; however, due to specific environmental challenges, local producers cannot meet the demand for this product. As a result, there is a shortage in the supply of acai berries, which increases their prices. Similarly, due to the El Niño effect, suppliers have been facing difficulties in controlling the price and continuous supply of chia seeds. Cacao also faced price fluctuations because of increasing demand against supply shortage. Such fluctuations and volatility in prices create problems in production, causing a demand-supply gap in the market.
This superfood powders market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.
Who are the Major Superfood Powders Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Aduna Ltd.
- Barleans Organic Oils LLC
- Creative Nature Ltd.
- Nature's Superfoods
- Sports Supplements Ltd.
- Suncore Foods Inc.
- Sunfood
- Superlife Co. Pte Ltd.
- Unilever Group
- and Your Superfoods Inc.
This statistical study of the superfood powders market encompasses successful business strategies deployed by the key vendors. The superfood powders market is fragmented and the vendors are deploying growth strategies such as distinguishing their product offerings through clear and unique value propositions to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The superfood powders market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Which are the Key Regions for Superfood Powders Market?
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35% of the market’s growth will originate from North America during the forecast period. Market growth in this region will be slower than the growth of the market in other regions.
The region is witnessing exponential growth in the sales of superfood powders as consumers are increasingly opting for health-promoting and nutrient-rich foods over dietary supplements. This will facilitate the superfood powders market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What are the Revenue-generating Product Segments in the Superfood Powders Market?
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The superfood powders market share growth by the organic segment will be significant during the forecast period. The organic superfood powders segment is registering exponential growth as consumers across all regions have started opting for products made using organic ingredients.
This report provides an accurate prediction of the contribution of all the segments to the growth of the superfood powders market size and actionable market insights on post COVID-19 impact on each segment.
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Superfood Powders Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2019 |
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Forecast period |
2020-2024 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4% |
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Market growth 2020-2024 |
$ 5.61 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
4.92 |
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Regional analysis |
blank |
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Performing market contribution |
North America at 35% |
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Key consumer countries |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Aduna Ltd., Barleans Organic Oils LLC, Creative Nature Ltd., Nature's Superfoods, Sports Supplements Ltd., Suncore Foods Inc., Sunfood, Superlife Co. Pte Ltd., Unilever Group, and and Your Superfoods Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Superfood Powders Market Report?
- CAGR of the market during the forecast period 2020-2024
- Detailed information on factors that will drive superfood powders market growth during the next five years
- Precise estimation of the superfood powders market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the superfood powders industry across blank
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of superfood powders market vendors
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