Enjoy complimentary customisation on priority with our Enterprise License!
The US-tablets market size is estimated to grow at a CAGR of 4.28% between 2022 and 2027. The market size is forecast to increase by USD 2,401.3 million. The growth of the market depends on several factors, including technological advances and increasing preference toward virtual learning, rapid penetration of Internet-enabled devices, and the increasing use of tablets in educational institutions.
This US tablets market report extensively covers market segmentation by distribution channel (offline and online) and type (hybrid, convertible, slate, and rugged). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, View Report Sample
Technological advances and increasing preference toward virtual learning are notably driving the market growth, although factors such as rapid penetration of Internet-enabled devices may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Technological advances and increasing preference toward virtual learning are notably driving the market growth. Providing educational information to students through virtual learning requires computer software and the Internet. This minimizes the need for teachers and students to teach in physical classrooms. Tutoring is a labor-intensive process. Online tutoring reduces tedious work for teachers by allowing them to teach from flexible locations using devices such as tablets. Instructors can give lectures over the Internet, so they don't have to travel to different locations for classes. Virtual learning also gives students the convenience of taking notes and copying and pasting information for use in reports and analyses.
The pervasiveness of technology in the education sector is affecting many aspects. For example, advances in technology have enhanced learning and learning experiences outside the classroom. Virtual learning uses new technologies such as interactive whiteboards (IWB), augmented reality (AR), and virtual reality (VR). This will make educational PCs and tablets compatible with these advanced technologies, increasing the demand for tablets in the US, and thereby driving the growth of the focus market during the forecast period.
The growing integration of AR, VR, and artificial intelligence (AI) in smart classrooms is the key trend influencing the market. The massive integration of AR and VR into the modern classroom will enable students and teachers to deliver intelligent education. These technologies can create an immersive learning environment for students, making them the preferred choice for improving the overall educational experience for students and educators. Schools are often bringing communication technology into modern classrooms with tablets, laptops, interactive whiteboards, clicker response systems, and other smart devices to enable a more engaging and interactive curriculum. US schools are beginning to incorporate VR into technical subjects such as Science, Technology, Engineering, Mathematics (STEM), and Social Studies.
VR headsets and smart glasses are increasingly being used in schools and educational institutions to create hands-on experiences in fields such as engineering, medicine, physics, art, history, and geography. Alongside AR and VR, artificial intelligence (AI) is another emerging technology that has caught the attention of several stakeholders in the education sector. The emergence of AI-powered learning systems is expected to bring unprecedented benefits to students and teachers when integrated into the classroom. AI applications reduce the pressure on teachers from long working hours and help them perform a variety of tasks, such as handwriting recognition and identification and distinguishing between question types and correct answers. AI grading systems are expected to give teachers more time to focus on interacting with students, grading lessons, and other less important tasks. AI can help bridge the gap for lagging students with a special focus on customized lesson plans. Hence, increasing integration of AR, VR, and AI into smart classrooms is a trend expected to drive the growth of the market during the forecast period.
Rapid penetration of Internet-enabled devices may impede the growth of the market. The continued development of educational software increases its complexity. Hence, users face issues related to using these new features properly. Thus, manufacturers of educational tablets need to continuously develop updated hardware solutions to meet various software requirements. This makes older devices incompatible with newer software updates as they do not meet the minimum system requirements.
The majority of users do not have sufficient knowledge of the functionality of these systems. This leads users to choose tablets with lower configurations, which in turn become incompatible with future updates sooner than devices with higher-end configurations. This will hamper the growth of the US tablet market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Tablets Market in US Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Acer Inc.: The company offers tablets such as Acer One and Acer One 10.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Offline sales channels play an important role in the US tablet market despite the growing popularity of online shopping. At the time of purchase, customers can see and test the tablet for a personal experience. This increases customer confidence. Brick-and-mortar stores such as Best Buy and Walmart offer a variety of tablet brands and continue to dominate the industry.
Get a glance at the market contribution of various segments View the PDF Sample
The offline segment was valued at USD 4,658.31 million in 2017 and continued to grow until 2021. Going forward, some companies are adopting an omnichannel strategy, combining sales across online and offline channels to deliver a seamless shopping experience. Despite the challenges, offline sales channels continue to play an important role in the US tablet market, providing customers with a physical shopping experience that cannot be replicated online. This makes the offline sales channel a major segment driving the market growth to be watched during the forecast period.
The US tablets market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the US tablets market as a part of the global technology hardware, storage, and peripherals market within the overall global information technology market. The parent global technology hardware, storage, and peripherals market covers manufacturers of cellular phones, personal computers, servers, electronic computer components, and peripherals. It also includes data storage components, motherboards, audio and video cards, monitors, keyboards, printers, and other peripherals. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Tablets Market In US Scope |
|
Report Coverage |
Details |
Page number |
130 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.28% |
Market growth 2023-2027 |
USD 2,401.3 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.84 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Acer Inc., Apple Inc., ARCHOS SA, ASUSTeK Computer Inc., BBK Electronics Corp Ltd, BlackBerry Ltd., Chuwi Innovation Ltd., Dell Technologies Inc., HP Inc., HTC Corp., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Microsoft Corp., Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., and Xiaomi Communications Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.