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The teeth whitening tray market size is estimated to grow at a CAGR of 3.64% between 2022 and 2027. The market size is forecast to increase by USD 38.73 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
Increasing awareness about oral health and hygiene is the key factor driving the growth of the market. The health of the teeth is still an essential part of well-being, and nowadays people are becoming more aware that it is important to keep their teeth clean. People now have a better understanding of the various oral health issues and ways to solve them due to rapid advances in dental technologies and easy access to information. It also led to increased attention being paid to maintaining good dental hygiene, including routine brushing and flossing as well as the use of teeth whitening products. Therefore, the demand for them is estimated to rise as a result of these factors and that would drive the growth of the market during the forecast period.
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Trends - Technological advancements in teeth whitening trays is the primary trend in the market. One significant advancement in technology in these trays is the use of light-emitting diodes (LEDs). LEDs have become a common feature in many teeth whitening trays because they help to improve the whitening process. These lights emit specific wavelengths that trigger a whitening gel or solution to be applied to the teeth, providing faster and more effective results.
In addition, advances in material technology have led to the development of more flexible and durable teeth-whitening trays. With the advent of strong and flexible materials, such as silicone and thermoplastic polymers, these trays are now more comfortable to wear and less prone to damage during use. Thus, such advancements will fuel the growth of the global teeth whitening tray market during the forecast period.
Challenges - Rising concerns over the safety and effectiveness of teeth whitening tray products is a challenge that affects the growth of the market. One of the biggest concerns with products is the use of harsh chemicals and bleaching agents. Some products available in the market contain high levels of hydrogen peroxide, which can cause tooth sensitivity, gum irritation, and even damage to enamel if not used correctly.
In addition to safety concerns, there is rising skepticism about the effectiveness of teeth-whitening products. Many consumers have reported little or no results after using these products, even when they followed the instructions carefully. Therefore, such factors are expected to impede the growth of the market during the forecast period.
The offline segment refers to the brick-and-mortar stores that consumers can visit to purchase teeth whitening trays as well as in-person visits to the dentist. Dental clinics are an example of an offline segment in the global market. Patients can go to the dental clinic, see their dentist, and order a custom tray for a teeth whitening treatment. The offline segment offers several advantages as it allows customers to physically test and compare different teeth whitening trays before making a purchase. They can touch and feel the tray, read product descriptions, and seek advice from a sales representative if necessary. Thus, such benefits are expected to fuel the growth of the offline segment of the global market during the forecast period. Additionally, conducting thorough market analysis and report regarding the demand for dentistry equipment and dental whitening trays can provide valuable insights into consumer preferences and market trends, aiding businesses in making informed decisions and optimizing their product offerings.
By Type
The market share growth by the in-office teeth whitening tray segment will be significant during the forecast period. In-office teeth whitening are professional dental procedures performed by a dentist or dental hygienist in their office. One of the key advantages of in-office whitening trays is their ability to deliver quick and effective results. In addition, teeth whitening trays at the clinic are also manufactured specifically to fit the oral cavity and teeth of each patient.
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The in-office teeth whitening tray segment was valued at USD 116.97 million in 2017 and continued to grow until 2021. Custom-fit trays minimize the risk of gum irritation as they prevent the gel from coming into direct contact with the gums. In addition, in-office whitening trays give dentists the ability to offer personalized treatments. Dental professionals can assess each patient's specific needs and desired outcomes and adjust whitening agent concentrations accordingly. These benefits are expected to increase the adoption of in-clinic teeth whitening trays, which in turn are expected to drive the growth of the global market during the forecast period.
Furthermore, conducting thorough market growth and forecasting analysis and incorporating insights from market trends into dental practices can help dental professionals better understand consumer preferences and optimize their offerings of dental supplies, including teeth whitening trays.
The market is witnessing significant growth due to increasing awareness about dental care and the rising demand for cosmetic dentistry procedures. As part of oral hygiene routines, these trays have become popular dental appliances for achieving brighter smiles and enhancing overall dental aesthetics.
These trays, commonly used for teeth bleaching treatments, are part of comprehensive dental treatments offered by professionals and as dental products available for at-home use. With advancements in dental procedures and the availability of effective teeth whitening kits, consumers have more options to achieve their desired results.
Stakeholders in the dentistry industry are closely monitoring market trends and analysis to capitalize on emerging opportunities. Comprehensive market research and growth reports provide insights into market growth analysis and market forecasting, enabling informed decision-making for strategic growth.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the important factors driving the APAC market is the growing awareness of oral health and aesthetics. As more and more people become aware of how their teeth look, the demand for teeth whitening solutions, including these trays, has also increased dramatically.
Furthermore, the growth of e-commerce and online retail platforms has been instrumental in driving the growth of the market in the APAC region. Online retailers offer a wide selection of teeth whitening trays, making it easy for consumers to access and purchase these products. The convenience of online shopping along with the appearance of promotions often attracts more customers to choose teeth whitening trays. Thus, such factors are expected to drive the growth of the market in the APAC region during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Teeth Whitening Tray Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.64% |
Market growth 2023-2027 |
USD 38.73 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.11 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 35% |
Key countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Cinoll Technology Co. Ltd., Cottage Clinic Ltd., CUUMED CATHETER MEDICAL CO. LTD., HappySmile, Lornamead GmbH, Meditas Ltd., NovaWhite, Quality Dental LAB LLC, SDI Germany GmbH, SMILE BRILLIANT VENTURES INC., SNOW COSMETICS LLC, Sparkling White Smiles, Spartan Guards, Sport Guard Inc., STAR TEETH WHITENING LLC, The House of Mouth Pty Ltd., Ultradent Products Inc., White Smile Pro, and WHITEsmile GmbH |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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