Market outlook of the tennis racquet
The growing awareness about the importance of sports on health and fitness among the mass across the globe is expected to drive the market growth over the next five years. Tennis is gaining popularity among consumers, especially the elderly population, as it helps in maintaining fitness. Technavio’s market research analyst expects the global tennis racquet market to grow at a CAGR of over 2% during the forecast period.
Nowadays, consumers, particularly professional athletes, prefer lightweight sports equipment as they allow better performance due to their excellent stiffness and high strength. Therefore, the use of nanomaterials to manufacture tennis racquets is increasing, which is expected to contribute to the revenue and aid in market growth during the forecast period.
End-user segmentation and analysis of the tennis racquet market
The adult users segment, which includes all players above the age of 18 years, dominated the global tennis racquet market in 2015. The main reasons contributing to the high sales of tennis racquets among adults is the growing number of participants in several tennis tournaments and a rise in the number of frequent players.
Segmentation and analysis by raw material of the tennis racquet market
Carbon fiber, or graphite, is the primary raw material used for manufacturing tennis racquets worldwide as they are lightweight and rigid, hence their demand in the market is higher compared to aluminum. The carbon fiber segment accounted for more than 60% of the global tennis racquet market as of 2015.
Segmentation by retail formats and analysis of the tennis racquet market
- Specialty and sports shops
- Discount stores
- Online retail
- Others (pro-shops, warehouse clubs, and brand manufacturers)
Large specialty and sports shops offer popular brands of tennis racquets, making them attractive to consumers. Hence, this segment dominated the global tennis racquet market with a share of more than 46% in 2015.
Competitive landscape and key vendors
Providers in the global tennis racquet market are presenting attractive products based on innovation, technology, as well as design, to differentiate their products and capture a higher customer base. This shift will help them in expanding their market share as well. Therefore, competition among vendors based on product portfolio and pricing is expected to increase over the next five years.
The leading vendors in the market are -
- Amer Sports
- Babolat
- HEAD
- Tecnifibre
- Yonex
Other prominent vendors in the market include ASICSp, Dunlop Sports Group Americas, Gamma, One Strings, PACIFIC, PowerAngle, Prince Sports, ProKennex, Slazenger, and Solinco.
Key questions answered in the report
- What will the market size, market forecast and the growth rate be in 2020?
- What are the key factors driving the global tennis racquet market?
- What are the key market trends impacting the growth of the global tennis racquet market?
- What are the challenges to market growth?
- Who are the key vendors in the global tennis racquet market?
- What are the market opportunities and threats faced by the vendors in the global tennis racquet market?
- Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
- What are the key outcomes of the five forces analysis of the global tennis racquet market?
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by end-user
- Tennis racket market by adult users
- Tennis racket market by young users
PART 07: Market segmentation by raw materials
PART 08: Market segmentation by retail format
PART 09: Geographical segmentation
- Tennis racket market in Americas
- Tennis racket market in Europe
- Tennis racket market in APAC
- Tennis racket market in MEA
PART 10: Key leading countries
- US
- UK
- France
- Germany
- Australia
PART 11: Market drivers
- Increased awareness about importance of sports
- Rise in PCE on tennis rackets
- Increased number of tournaments
- Celebrity endorsements
PART 12: Impact of drivers
PART 13: Market challenges
- Threat from counterfeit products
- High cost of products
- Increase in popularity of e-sports
- Decline in vendor profit margin
PART 14: Impact of drivers and challenges
PART 15: Market trends
- Increased use of nanomaterials
- Rise in demand for eco-friendly rackets
- Growth in online retail
- Introduction of new products
PART 16: Vendor landscape
- Competitive scenario
- Market vendor ranking
- Other prominent vendors
- Amer Sports
- Babolat
- HEAD
- Tecnifibre
- Yonex
PART 17: Appendix
PART 18: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape