K-12 Education Market in Thailand 2016-2020

  • Published: Jun 2016
  • Pages: 59
  • SKU: IRTNTR9705

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This market research report presents a detailed segmentation of the K-12 education market in Thailand by school ownership (public K-12 education and private K-12 education) and by level of education (pre-primary, primary, and secondary). The primary vendors in the market are Bangkok Patana School, Harrow International School, NIST International School, and Ruamrudee International School.

Overview of the K-12 education market in Thailand

Technavio’s market research analysts have predicted that the K-12 education market in Thailand will grow steadily at a CAGR of more than 3% by 2020. Promotion of STEM (science, technology, engineering, and mathematics) education encourages more number of students to work in technical fields, which in turn improves the economy, productivity, and competitiveness on the global stage. Since less than one-third of students attend universities, it is essential for the country to imbibe STEM education skills at the school level to meet the national priority of enabling a stable workforce. This promotion of STEM education will be one of the major factors that will have a positive impact on the growth of the K-12 education market.

The recent years have witnessed a steep rise in the international mobility of students in Thailand that calls for improvement in the K-12 education system. This ensures that students have a strong foundation in order to adjust in higher educational institutions of other regions. In search for eligible students and also to facilitate improvement in their proficiency in the Japanese language, higher education institutions from other regions have started establishing their offices in Thailand.

Segmentation by school ownership and analysis of the K-12 education market in Thailand

  • Public K-12 education
  • Private K-12 education

During 2015, the public K-12 segment dominated the K-12 market and accounted for about 82% of the total market share. Public education mainly caters to families with low to moderate income. Since this income group represents the largest portion of Thailand’s population, the demand for K-12 education will continue to exist from public schools.

Segmentation by level of education and analysis of the K-12 education market in Thailand

  • Pre-primary
  • Primary
  • Secondary

According to this market study, primary education segment accounted for about 43% of the total market share and dominated the market during 2015. Compulsory primary education and the estimated increase in the number of new enrollments in private schools will propel the market for K-12 primary education in Thailand during the forecast period.

Competitive landscape and key vendors

As a result of the increase in enrollments in private schools, this emerging market is expected to gain traction during the forecast period. Improvement in the standards of living and the rise in disposable income have induced families in Thailand to opt for private schools. This will lead to the emergence of several new private schools that will subsequently intensify the level of competition.

The leading vendors in the market are -

  • Bangkok Patana School
  • Harrow International School
  • NIST International School
  • Ruamrudee International School

The other prominent vendors in the market are Berkeley International School, British International School, Concordian International School, Darasamuth Phuket School, HeadStart International School, International School Bangkok, KIS International School, and Phuket International Academy.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the K-12 education market in Thailand?
  • What are the key market trends impacting the growth of the K-12 education market in Thailand?
  • What are the challenges to market growth?
  • Who are the key vendors in the K-12 education market in Thailand?
  • What are the market opportunities and threats faced by the vendors in the K-12 education market in Thailand?
  • Trending factors influencing the market shares of Thailand.
  • What are the key outcomes of the five forces analysis of the K-12 education market in Thailand?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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