Enjoy complimentary customisation on priority with our Enterprise License!
The transparent digital signage market is estimated to grow at a CAGR of 30.36% between 2022 and 2027. The size of the market is forecast to increase by USD 8.28 billion. The growth of the market depends on several factors, including growing demand for digital signage and digital-out-of-home (DOOH), low power consumption and do-it-yourself (DIY) design, and demand for high-resolution and interactive content.
This report extensively covers market segmentation by type (LED and OLED), end-user (retail, automotive, and media and entertainment), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, Download Report Sample
The demand for high-resolution and interactive content is notably driving the market growth, although factors such as the emergence of transparent organic light-emitting devices (OLEDs) may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Transparent Digital Signage Market Driver
The demand for high-resolution and interactive content is notably driving market growth. Vendors are designing industry-specific products to cater to the requirements of enterprises. For instance, Nike Inc. used MMT GmbH & Co. KG.'s transparent display solution called HYPEBOX. HYPEBOX enables visitors to see products inside the box through an interactive transparent screen feature. Designed for retail stores, the product has low operating costs and power consumption. Also, it is easy to use. The demand for high-resolution, interactive transparent digital signage is expected to grow during the forecast period as it offers entertainment content through a touchscreen, provides product information while engaging the customer, and has low operating costs and easy-to-use features.
Moreover, data analytics platforms aid enterprises in using digital signage solutions, such as audience measurement solutions, to track customer interaction data through touchscreens. Data analytics enables enterprises to understand the targeted customer based on the data collected. Such factors will influence the demand for transparent digital signage during the forecast period.
Significant Transparent Digital Signage Market Trend
The emergence of transparent organic light-emitting devices (OLEDs) is the key trend in the market. OLEDs have significant benefits compared with LEDs and LCDs. The vendors of transparent digital signage products are integrating OLEDs in their products to offer enhanced features to customers. The major benefits of OLEDs include lightweight, better picture quality, high power efficiency, and better response time than LEDs and LCDs.
Furthermore, OLEDs have a self-emitting transparent display and do not require a background light. OLEDs can have plastic substrates instead of glass. Furthermore, the substrate of OLEDs is not rigid because of its lighter layers. The demand for OLEDs is expected to increase significantly during the forecast period, and vendors will launch new transparent digital signage products based on OLEDs. Vendors have started introducing OLED-enabled transparent digital signage displays recently.
Major Transparent Digital Signage Market Challenge
Cyberattacks on digital signage network is the major challenge impeding market growth. The e-commerce market has grown substantially during the past few years, and this has impacted local retail stores throughout the world. E-commerce giants such as Amazon, Alibaba, and eBay are expanding their operations worldwide. The growing popularity of e-commerce platforms is having a significant impact on local retail vendors' revenue. Therefore, the growth of the e-commerce market can limit enterprises spending on transparent digital signage products during the forecast period, considering the relatively higher price of transparent digital signage products.
Furthermore, the increase in the number of internet users and the pay-per-click advertising model adopted by online giants such as Google LLC are attracting enterprises to adopt online advertising models. Therefore, the growth of e-commerce platforms and online advertising models can be a hindrance to transparent digital signage products during the forecast period.
Key Transparent Digital Signage Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Transparent Digital Signage Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Shenzhen AuroLED Technology Co. Ltd. - The company offers digital signage such as outdoor transparent LED displays, indoor transparent LED displays, and creative transparent LED displays. The company offers indoor transparent LED displays, outdoor transparent LED displays, and creative LED displays.
The report also includes detailed analyses of the competitive landscape of the market and information about 11 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The reports categorize the global transparent digital signage market as a part of the global electronic equipment and instruments market within the overall electronics market. The super parent global electronics market includes manufacturers of communications equipment, technology hardware storage and peripherals, electronic equipment and instruments, electronic components, consumer electronics, and industrial electronics products, as well as electronic manufacturing services. The global electronic equipment and instruments market is expected to grow at a moderate pace. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The market share growth of the LED segment will be significant during the forecast period. The transparent LED modular displays come in a variety of module sizes that can be combined to achieve nearly any size needed. From displaying product features to colourful graphics, transparent LED screens are highly effective in enhancing the brand image in the retail industry.
Get a glance at the market contribution of various segments Request a PDF Sample
The LED segment was valued at USD 511.47 million in 2017 and continued to grow until 2021. The market's growth is attributed to an increase in high demand for transparent digital signage solutions. The demand for transparent digital signage products is expected to increase during the forecast period as most enterprises are adopting new technologies such as AR to enhance the customer experience. Furthermore, digital signage providers in North America have been successful in introducing new digital signage solutions. These factors are expected to drive the growth of the LED segment of the market during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The transparent digital signage market in North America has been primarily driven by the high demand for transparent digital signage solutions. Enterprises across industries are implementing digital signage solutions to attract customers, increase customer engagement, and derive actionable insights based on audience measurement. Also, enterprises in North America are looking for high-picture-quality digital signage displays and trying to provide a unique experience to their customers. Digital signage solution providers are introducing new products to cater to this demand from enterprises. The demand for transparent digital signage products is expected to increase during the forecast period as most enterprises are adopting new technologies such as AR to enhance the customer experience.
The COVID-19 pandemic led to a halt in the operations of industrial activities, including LED manufacturing units, which negatively impacted the supply chain of transparent digital signage in the region. However, the lifting of restrictions and the revival of all industrial activities helped in the restoration of the transparent digital signage supply chain and the revival of demand from industries in the region. Thus, the market in the region is expected to grow during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Transparent Digital Signage Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 30.36% |
Market growth 2023-2027 |
USD 8.28 billion |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
30.95 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 36% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
AU Optronics Corp., Barco NV, Leyard Opto Electronic Co. Ltd., LG Corp., Panasonic Holdings Corp., PixelFLEX LLC, Pro Display TM Ltd., Samsung Electronics Co. Ltd., Shenzhen AuroLED Technology Co. Ltd., Shenzhen Huake Light Electronics Co. Ltd., SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd., and Sony Group Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.