Breakfast Cereal Market in the US - Market Research Report 2015-2019

PART 01: Executive summary

• Key insights

PART 02: Scope of the report

• Market overview
• Top vendor offerings

PART 03: Market research methodology

• Research methodology
• Economic indicators

PART 04: Introduction

• Key market highlights

PART 05: Market landscape

• Market overview
• Market size and forecast
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation  by product

• RTE breakfast cereals in US market size and forecast
• Hot breakfast cereals in US market size and forecast

PART 07: Market segmentation by distribution channel
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape

• Competitive scenario
• Market share analysis 2014
• Other prominent vendors

PART 14: Key vendor analysis

• General Mills
• Kellogg's Company
• MOM Brands
• PepsiCo

PART 15: Appendix

• List of abbreviations

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

• Manufacturers and suppliers
• Channel partners
• Industry experts
• Strategic decision makers

Secondary sources

• Industry journals and periodicals
• Government data
• Financial reports of key industry players
• Historical data
• Press releases

DATA ANALYSIS

Data Synthesis

• Collation of data
• Estimation of key figures
• Analysis of derived insights

Data Validation

• Triangulation with data models
• Reference against proprietary databases
• Corroboration with industry experts

REPORT WRITING