Education Apps Market in the US 2016-2020

  • Published: Dec 2016
  • Pages: 56
  • SKU: IRTNTR11167

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This market research study identifies Edmodo, Lumos Labs, Rosetta Stone, and WizIQ as the leading players in the education apps market in the US. A comprehensive analysis of this market is also presented by end-users, including higher educational institutions and pre-K-12 schools.

Education apps industry analysis

The education apps market in the US is anticipated to grow at a steady rate and will post a CAGR of more than 6% during the forecast period. According to the market research analyst, the rising demand for virtual schools will drive the growth prospects for the education apps market in the US during the forecasted period. Also, since learning in full-time virtual schools includes different types of content such as video, audio, and simulation, it enhances the learning capabilities of the students.

Moreover, since it involves real-time interactive sessions with fellow learners and trainers from related fields and other regions, students get to learn and share knowledge and ideas. In addition, the industry research report states that the rising trend of mass digitization of education across the world results in the growing demand for virtual schools. 

Education apps market drivers

The emergence of new HTML standards will drive the growth prospects for the education apps market in the US until the end of 2020. The introduction of HTML5 has boosted the growth of the global m-learning market by facilitating the creation of mobile apps. At present, developers are using HTML5 with other coding languages, such as jQuery and JavaScript to develop graphics and interactive content. Also, one of the main advantages of HTML5 is its increasing compatibility with most web browsers and mobile operating systems. Furthermore, factors such as better performance, enhanced multimedia, and better connectivity have increased its popularity among many developers.

Education apps market opportunities for key vendors

The educational apps market in the US is diversified and competitive due to the presence of a large number of international and local vendors. Also, various international vendors are finding it difficult to expand their footprint in the market because the established regional vendors dominate the market and have an extensive product portfolio. Furthermore, these vendors compete against each other based on factors such as content, technology, and pricing to gain traction in the market. It has also been estimated that with the increasing trend of product or service extensions, technological innovations, and mergers and acquisitions (M&As), the competitive environment of the market will intensify during the forecast period.

Key vendors in the education apps market

  • Edmodo
  • Lumos Labs
  • Rosetta Stone
  • WizIQ

Education apps market segmentation by end-user

  • Higher educational institutions
  • Pre-K-12 schools

The higher educational institutions segment accounted for the maximum market share during 2015 and will continue to dominate the market for the next few years. One of the major factors responsible for the market segment’s growth is increasing digitalization in the education sector.

Education apps market growth drivers and upcoming trends

Since game-based learning software allows the users or learners to play educational games multiple times, it helps them to understand the topic much better. Also, this form of learning offers a platform for self-paced learning, which, in turn, spurs its demand among end-users.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the education apps market in the US. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the education apps market in the US?
  • What are the key market trends impacting the growth of the education apps market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the education apps market in the US?
  • What are the market opportunities and threats faced by the vendors in the education apps market in the US?
  • What are the trending factors influencing the market shares of the US?
  • What are the key outcomes of the five forces analysis of the education apps market in the US?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Economic overview

PART 06: Market landscape

  • Global mobile applications market
  • Market overview
  • Education apps market in US

PART 07: Market drivers

PART 08: Impact of drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: End-user segmentation

  • Education apps market in US by end-user
  • Education apps market in US by higher educational institutions
  • Education apps market in US by Pre-K-12 schools

PART 13: Vendor landscape

  • Competitive scenario

PART 14: Key vendor analysis

  • Edmodo
  • Lumos Labs
  • Rosetta Stone
  • WizIQ

PART 15: Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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