Generic E-learning Courses Market in the US 2016-2020

  • Published: Nov 2016
  • Pages: 61
  • SKU: IRTNTR10875

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This industry research report identifies City & Guilds Kineo, Macmillan Learning, Pearson Education, and Skillsoft as the key vendors in the generic e-learning courses market in the US. This industry research report also presents a competitive analysis of the market by product type (content and courses) and by end-user (academic and corporate).

Overview of the generic e-learning courses market in the US

Market research analysts at Technavio predict that the generic e-learning courses market in the US will grow steadily during the next four years and post a CAGR of almost 8% by 2020. This market research analysis identifies the availability of horizontal learning applications as one of the primary growth factors for this market. The recent years have witnessed an increasing adoption of online learning methodologies among the corporate and the academic sectors. With the digitalization of the education system in the region, more educational institutions will start adopting online learning courses that will allow students to access web-based resources. One of the major advantages is that   the generic e-learning courses can be incorporated across several learning models such as flipped classroomblended learning, and virtual classrooms, which will help instructors to incorporate unique learning methods. This in turn will even induce the corporate sector to replace their traditional learning techniques and materials with online learning programs and even induction sessions, in turn, propelling market growth.

One of the major trends that will gain traction in the online education courses market is the promotion of adaptive learning. To make education more learner centric, educational institutions in the US have started adopting advanced learning models such as knowledge pull pedagogy. This will allow students to learn specific concepts by accessing several online sources, such as digital libraries. Additionally, these courses also come embedded with adaptive learning software that uses analytical tools to track the student’s learning pattern and suggests course plans to help students achieve their learning objectives.

Competitive landscape and key vendors

Though this market appears to be highly fragmented with the presence of several large- and small- scale e-learning companies, there are no pure-play vendors who offer only generic e-learning courses. In addition to providing generic and customized e-learning solutions, e-learning course providers also provide other services such as content development and learning management systems (LMS) support. In the next few years, the market will also witness the emergence of several new players and specialized providers who will focus on specific business applications. One of the major market players City & Guilds Kineo, focuses on designing and delivering learning programs at the workplace and caters to clients from the government, industrial, and education sectors all over the globe, especially in Europe.

The leading vendors in the market are -

  • City & Guilds Kineo
  • Macmillan Learning
  • Pearson Education
  • Skillsoft

The other prominent vendors in the market are Atomic Training, Cisco Systems, dominKnow Learning Systems, Elucidat, DuPont Sustainable Solutions, ej4, NIIT, Premier IT, Vivid Learning Systems, Vubiz, and Yukon Learning.

Segmentation by product type and analysis of the generic e-learning courses market in the US

  • Content
  • Courses

During 2015, the courses segment accounted for the major market shares and dominated the generic online study courses market in the US. The focus of the educational institutions to increase their investments in e-learning to offer an interactive and engaging classroom environment is inducing vendors to introduce e-learning courses that are compliant to the Sharable Content Object Reference Model (SCORM) and can be installed on various LMS. The focus of vendors towards collaborating with educational institutions and corporate organizations to provide on premise courses will drive the growth of this market segment.

Segmentation by end-user and analysis of the generic e-learning courses market in the US

  • Academic
  • Corporate

This market study estimates that the academic education industry will be the major end-user segment to the market throughout the next four years. Factors such as increased investments from venture capitalists towards improving the infrastructure of educational institutions and providing online learning products and the support from the government that induces more vendors to provide e-learning services to educational institutions, will drive market growth in the coming years.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the generic e-learning courses market in the US?
  • What are the key market trends impacting the growth of the generic e-learning courses market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the generic e-learning courses market in the US?
  • What are the market opportunities and threats faced by the vendors in the generic e-learning courses market in the US?
  • Trending factors influencing the market shares of the US.
  • What are the key outcomes of the five forces analysis of the generic e-learning courses market in the US?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: US economy overview

PART 06: Market landscape

  • ICT expenditure: Overview
  • Global e-learning market
  • E-learning market in US: Overview

PART 07: Market overview

  • Global generic e-learning courses market
  • Generic e-learning market in US
  • Five forces analysis

PART 08: Market segmentation by product

  • Generic e-learning courses market in the US segmentation by product
  • Generic e-learning courses market in the US by courses
  • Generic e-learning courses market in the US by content

PART 09: Market segmentation by end-user

  • Generic e-learning courses market in the US segmentation by end-user
  • Academic generic e-learning courses market in the US
  • Corporate generic e-learning courses market in US

PART 10: Market drivers

  • Horizontal learning applications
  • Generic e-learning courses, a cost-effective model
  • Improved course management
  • Rising penetration of m-learning

PART 11: Impact of drivers

PART 12: Market challenges

  • Rising inclination toward customized content
  • Increasing threat from MOOCs
  • Inadequacy of generic e-learning courses to address skills gap
  • Commoditization issues

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Promotion of adaptive learning
  • Rising knowledge delivery through cloud-based platform
  • Growing regime of course aggregators
  • Advanced content curation and crowdsourcing capabilities

PART 15: Vendor landscape

  • Competitive scenario
  • Competitive benchmarking

PART 16: Key vendor analysis

  • City & Guilds Kineo
  • Macmillan Learning
  • Pearson Education
  • Skillsoft

PART 17: Other prominent vendors

  • Atomic Training
  • Cisco Systems
  • dominKnow Learning Systems
  • Elucidat
  • DuPont Sustainable Solutions
  • ej4
  • NIIT
  • Premier IT
  • Vivid Learning Systems
  • Vubiz
  • Yukon Learning

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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