Smart Education Market in the US 2016-2020

  • Published: Aug 2016
  • Pages: 64
  • SKU: IRTNTR10246

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This industry research report identifies Adobe Systems, Apple, Microsoft, and SMART Technologies as the key vendors in the smart education market in the US. This report also presents a competitive analysis of the market by product (content, software, and hardware) and by end-users (higher education institutions and K-12 schools).

Overview of the smart education market in the US

Market research analysts at Technavio have predicted that the smart education market in the US will grow steadily during the predicted period and will post a CAGR of almost 14% by 2020. This market research analysis identifies the increase in digital pedagogy as one of the primary growth factors for the smart learning market. Defined as a combination of technical skills, IT practices, and curriculum suitable for learning through the digital medium, digital pedagogy is an innovative way of adopting ICT solutions that include modern teaching and learning approaches in a collaborative learning environment. It helps teachers in engaging students to apply rich learning techniques using smart education tools. Working with a combination of smart hardware, software, and services, it also supports authentic and contextualized assessment that helps in improving student results.

It has been observed that the introduction of digital products has significantly improved the performance of students in math and science. This, coupled with the availability of several educational mobile applications will induce several educational institutions to encourage students to bring their smartphones and tablet computers to classes whereas other institutions will focus on providing these devices to students. As a result, mobile learning will soon emerge as an effective educational method replacing the conventional ones.

Competitive landscape and key vendors

The market is characterized by the presence of several international, regional, and local vendors and appears to be fragmented. In addition to providing generic education tools, large international players also focus on offering products for specific fields. International vendors are extending their customer reach which makes it difficult for the local vendors to compete with them. An increase in service offerings and technological innovations is expected to intensify the competition among vendors. Moreover, the market will also witness international players growing inorganically by acquiring regional or local players.

The leading vendors in the market are -

  • Adobe Systems
  • Apple
  • Microsoft
  • SMART Technologies

The other prominent vendors in the market are Articulate, Blackboard, Dell, Discovery Communications, Echo360, Ellucian, Jenzabar, IBM, Promethean World, and Saba Software.

Segmentation by product and analysis of the smart education market in the US

  • Content
  • Software
  • Hardware

During 2015, the software segment accounted for more than 38% of the total market shares and dominated this market. The introduction of e-learning solutions by educational institutions to examine the effectiveness of various educational courses and the adoption of learning management system (LMS), learning content management system (LCMS), and student response system (SRS) will aid in the growth of the market. Moreover, educational institutions have started employing cloud solutions to protect data, develop applications, and optimize collaboration between their delivery methods and online platforms, which will again drive the growth of the market in the next four years.

Segmentation by end-users and analysis of the smart education market in the US

  • Higher education institutions
  • K-12 schools

The market currently experiences heavy demand from higher education institutions and this market study predicts this trend to continue during the forecast period as well. The customization of learning and assessment processes due to the growing interest in digital resources and the improvement in educational infrastructure is the major factor for the growth of the market. Analysts estimate that this market segment will account for almost 63% of the total market shares by 2020.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the smart education market in the US?
  • What are the key market trends impacting the growth of the smart education market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the smart education market in the US?
  • What are the market opportunities and threats faced by the vendors in the smart education market in the US?
  • Trending factors influencing the market shares of the US.
  • What are the key outcomes of the five forces analysis of the smart education market in the US?

Technavio also offers customization on reports based on specific client requirement.

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation  by product

  • Smart education market in US by product
  • Smart education market in US by software
  • Smart education market in US by content
  • Smart education market in US by hardware

PART 07: Market segmentation by end-users

  • Smart education market in US by end-users
  • Smart education market in US by higher education institutes
  • Smart education market in US by K-12 schools

PART 08: Market drivers

  • Increase in digital pedagogy
  • Adaptive and assistive technology
  • Ability to enhance learning
  • Use of data analytics

PART 09: Impact of drivers

PART 10: Market challenges

  • Difficulties in execution
  • Apprehensions about adoption
  • Absence of digital coherence
  • Threat from disruptive innovations

PART 11: Impact of drivers and challenges

PART 12: Market trends

  • Increasing digital literacy
  • Emergence of mobile learning
  • Implementation of IT security solutions
  • New learning models

PART 13: Vendor landscape

  • Competitive scenario
  • Market vendor analysis 2015

PART 14: Key vendor analysis

  • Adobe systems
  • Apple
  • Microsoft
  • SMART Technologies

PART 15: Other prominent vendors

  • Articulate
  • Blackboard
  • Dell
  • Discovery Communication
  • Echo360
  • Ellucian
  • Jenzabar
  • IBM
  • Promethean World
  • Saba Software

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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