Visual Analytics Market in the US Education Sector 2016-2020

This market study recognizes vendors such as Oracle, Qlik, SAS, and Tableau Software as the key players in the visual analytics market in the US education sector. This report also presents segmentations based on end-user (higher education visual analytics and K-12 visual analytics) and deployment (on-premise and cloud-based).

Overview of the visual analytics market in the US education sector

The market analyst at Technavio predicts that the visual analytics market in the US education sector will grow steadily and post a CAGR of approximately 9% by 2020. The increasing adoption of ERP (enterprise resource planning) solutions in educational institutions for the efficient functioning and allocation of funds across branches and departments will be a primary driver for the growth of this market. With the increasing demand for quality education across the US, the enrolment pressure on institutions will increase. This increase in the pressure will call for improvements in the performance of various business operations such as administration, human resources, and finance. Since ERP solutions enhance the overall decision-making process and also help institutes transform raw data into useful information, its demand among administrators and managements will increase significantly over the next few years.

One of the recent trends in the market is the adoption of cloud computing solutions. These solutions meet many technology needs in the education sector that are essential for achieving the strategic goals of attaining good business performance, retaining talented faculty and staff, monitoring expenses and revenue, and improvement in transparency. Furthermore, the use of cloud computing helps reduce IT overhead expenses by offering expandable, on demand services and tools to minimize the cost of hardware and software management and maintenance.

Competitive landscape and key vendors

The market is dominated by players offering data analytics solutions like cloud computing. Additionally, some vendors are also providing training, consultancy, and support to administrators at educational institutions to gain market shares. Our analysts have observed that the vendors are also investing in technologies to innovate systems to ensure transparency in procedures, essential documentation, and analysis, which will improve the overall decision-making process. The market analysts predict that these innovations in technology and varied data analytic solutions will render the market highly competitive during the forecast period.

Leading vendors in the market are -

• Oracle
• Qlik Technologies
• SAS Institute
• Tableau

Other prominent vendors are Domo, Dundas Data Visualization, IBM, Logi Analytics, MicroStrategy, and SAP.

Segmentation based on end-user and analysis of the visual analytics market in the US education sector

• Higher education visual analytics
• K-12 (Kindergarten to 12^th grade) visual analytics

During 2015, the higher education visual analytics segment dominated the market by accounting for approximately 80% of the total market share. The increasing use of ERP solutions for leadership development, staff motivation, succession planning, and for enhancing the efficiency of operations and businesses will lead to the growth of this segment during the forecast period. Additionally, such software solutions help in tracking student performance and success, facilities available on campuses, and also helps in managing funds by tracking alumni donations, fundraising procurements, and annual budgets without any hassle.

Segmentation based on deployment and analysis of the visual analytics market in the US education sector

• On-premises visual analytics
• Cloud-based visual analytics

Market researchers predict that the on-premise visual analytics segment will dominate market by accounting for about 51% of the total market share by 2020. Factors such as its ability to offer full control over data storage and handling, easy installation, and ability to customize and integrate with other software and devices within the installed network will lead to the high demand for on-premises visual analytics across the US education sector.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the visual analytics market in the US education sector?
• What are the key market trends impacting the growth of the visual analytics market in the US education sector?
• What are the challenges to market growth?
• Who are the key vendors in the visual analytics market in the US education sector?
• What are the market opportunities and threats faced by the vendors in the visual analytics market in the US education sector?
• Trending factors influencing the market shares of the US.
• What are the key outcomes of the five forces analysis of the visual analytics market in the US education sector?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Artificial Intelligence Market in the Education Sector 2016-2020
• Global Cloud-based Content Management Services Market for the Higher Education Sector 2016-2020
• Education Technology Market in North America 2015-2019
• K-12 Technology Spend in the US 2015-2019
• Global Digital Classroom Market 2015-2019

Visual analytics helps users’ productive capacity with the available data by using a software that integrates data analysis abilities with advanced and graphical ways of articulating information. Such technologies empower users with better control over analytic discovery and enables them to be self-dependent, instead of being dependent on IT developers’ intervention. With the massive explosion of data volumes and a greater variety of data available in the education sector, students want to discover new insights that they can implement to improve their learning strategies. Besides easier data exploration, students have a better comprehension of data analysis through these tools. At present, the visual analytics systems for massive open online courses (MOOCs) are benefitting several end-users within the education systems such as education researchers, course instructors, university administrators, students, and MOOC providers.

The report, visual analytics market in the US education sector, is part of Technavio’s education portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as education technology, K12 and higher education, and school and college essentials. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.