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This market research study identifies AMERICAN BILLY, Ecstacy Cigarettes, Honeyrose Products, Nirdosh, and Smoke Free as some of the leading players in the herbal cigarette market in the US. A comprehensive analysis of this market is presented by type of herbal cigarettes (organic herbal cigarette and non-organic herbal cigarette) and distribution channel (forecourt retailers, tobacco specialists, convenience stores, online retailers, discounters, hypermarkets and supermarkets, and others).
According to Technavio’s analyst, the herbal cigarette market in the US is anticipated to grow at a steady rate and post a CAGR of close to 11% during the forecast period. The growing usage of herbal cigarettes as props and during social occasions will drive the growth prospects for the herbal cigarette market in the US until the end of 2021. One of the major factors responsible for the growing sale of prop cigarettes is the growing demand for these cigarettes from theater artists and film industry personalities. These artists increasingly opt for smoking cessation products such as herbal cigarettes over traditional tobacco cigarettes in order to avoid inconvenience during the performance.
The availability of a wide variety of flavors will drive the growth prospects for the herbal cigarette market in the US over the next four years. For instance, Honeyrose Products offers herbal smoking blends in flavors such as strawberry, vanilla, menthol, and others, which will further drive the demand for herbal smoke cigarettes in the coming years.
The herbal cigarette market in the US is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. It has been observed that these vendors are increasingly competing against each other based on factors such as price, quality, innovation, reputation, and distribution. Some of the key strategies adopted by the players operating in the herbal cigarette market in the US include attractive labeling, omnichannel retailing, sample promotion, and offers. Moreover, vendors are increasingly focusing on distinguishing their service and product offerings through a unique and clear value proposition to survive and sustain in the competitive market.
Key vendors in this market are -
Other prominent vendors in the market include American Indian, Brown Bear Herbs, DONG WHA PHARM, Dreams Herbal, and Organic Smokes.
The non-organic herbal cigarette segment accounted for the majority market share during 2016 and will continue to dominate the market for the next four years. One of the major factors responsible for the market segment's growth is the increasing focus of various players in the manufacture and distribution of non-organic herbal cigarettes.
The forecourt retailers segment accounted for the majority market share during 2016 and will continue to dominate the market during the forecast period. It has been observed that most of the consumers often prefer to purchase cigarettes from these retailers because they operate outside the salesroom or convenience store of a gas station where consumers park their automobiles for filing petrol or diesel.
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Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
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