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The US - Sports Nutrition Market size is projected to increase by USD 4,904.35 million and the market size is estimated to grow at a CAGR of 8.31% between 2022 and 2027.
This US sports nutrition market report extensively covers market segmentation by distribution Channel (offline and online), product (non-protein sports nutrition, protein powder, protein RTD, and protein bar), and end-user (fitness enthusiasts, athletes, body builders, and lifestyle users). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
Growing health and fitness awareness is notably driving the market growth. As people become more aware of their health and fitness, they seek ways to optimize their workouts and athletic performance. Sports nutrition products, such as protein supplements, amino acids, and energy boosters, provide the nutritional support needed to achieve fitness goals. With a focus on achieving and maintaining a healthy body weight and composition, individuals turn to sports nutrition products for help. Such products can include meal replacement shakes, fat burners, and metabolism boosters. In addition to that, the shift toward healthier lifestyles includes a focus on clean eating and nutrition. Consumers are more likely to select sports nutrition products with natural ingredients, minimal additives, and clean labels which can have a positive impact on the US - sports nutrition market growth. Therefore, the growing health and fitness awareness in the US has fueled the demand for sports nutrition products, which, in turn, will drive the growth of the sports nutrition market in US during the forecast period.
The USSports Nutrition Market shows an accelerated CAGR during the forecast period.
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Increased demand for nutritional support is an emerging trend shaping the market growth. The rising interest in fitness and physical performance has led individuals to seek nutritional support to optimize their workouts and athletic endeavors. As people engage in more intense workouts, there is an increased need for products that facilitate post-workout recovery. Recovery supplements, including amino acids, branched-chain amino acids (BCAAs), and electrolyte blends, help reduce muscle soreness and speed up recovery. Many individuals seek sports nutrition products for weight management, whether they want to lose fat or gain lean muscle mass. Meal replacement shakes and thermogenic supplements are popular choices for those looking to manage their weight.
Moreover, fitness influencers and social media platforms play a significant role in promoting the demand for nutritional support which supports the US - sports nutrition market expansion. These influencers often share their fitness journeys and endorse sports nutrition products, influencing their followers to try them. Thus, the increasing demand for nutritional support will drive the growth of the sports nutrition market in the US during the forecast period.
Quality and safety concerns related to sports nutrition products are a significant challenge hindering the market growth. Ensuring the quality and safety of raw ingredients is critical. The source of ingredients, including protein sources such as whey or plant-based proteins, must be reliable and meet purity standards. Contaminated or subpar ingredients can pose health risks. Consistency in product quality is crucial. Consumers expect that each batch of a product will meet the same high-quality standards. Proper handling and labeling of allergens such as soy, dairy, and gluten are essential to prevent allergic reactions among consumers with sensitivities. Moreover, the US - sports nutrition market is subject to strict regulatory oversight, and non-compliance can lead to legal and reputational consequences.
In addition, companies should provide detailed information on their websites and product labels, offering transparency regarding ingredient sourcing, manufacturing facilities, and testing procedures. Thus, the presence of quality and safety concerns will impede the growth of the sports nutrition market in US during the forecast period.
Non-protein sports nutrition refers to a category of nutritional supplements and products that are designed to support the nutritional needs of athletes, fitness enthusiasts, and active individuals but do not primarily focus on protein content. Athletes may use weight management supplements to support their goals, including fat burners, appetite suppressants, and meal replacement products. Thus, the requirement for carbohydrate supplements, electrolyte supplements, and creatine supplements will contribute to the growth of non-protein sports nutrition products, which will propel the sports nutrition market in US during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. Growing awareness about the importance of a healthy lifestyle and fitness has led to an increased demand for sports nutrition products. Consumers are seeking out these products in physical stores for immediate access and advice from experts. Offline physical stores allow customers to sample products before making a purchase. This first-hand experience can significantly influence buying decisions, as customers can taste, smell, or feel the products.
The offline segment was the largest and was valued at USD 5,832.58 million 2017
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Offline retailers can conduct targeted marketing campaigns and promotions in their physical stores, attracting customers through in-store displays, signage, and events. This can lead to increased foot traffic and sales. For instance, specialty supplement stores focus primarily on selling sports nutrition supplements, including protein powders, amino acids, vitamins, and minerals. Many pharmacies and drugstores carry sports nutrition products, offering convenience for customers looking for supplements alongside their other health-related purchases. Larger grocery chains often have sections dedicated to health and wellness, where sports nutrition products can be found. Manufacturers and retailers often engage in marketing and promotional activities to attract customers to their offline stores. This includes in-store displays, promotions, loyalty programs, and partnerships with fitness professionals. Thus, these factors will drive the growth of the offline segment, which will boost the market in focus during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The US sports nutrition market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The US sports nutrition market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
US Sports Nutrition Market Scope | |
Report Coverage | Details |
Page number | 151 |
Base year | 2022 |
Historic period | 2017-2021 |
Forecast period | 2023-2027 |
Growth momentum & CAGR | Accelerate at a CAGR of 8.31% |
Market growth 2023-2027 | USD 4,904.35 million |
Market structure | Fragmented |
YoY growth 2022-2023(%) | 7.67 |
Competitive landscape | Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled | Abbott Laboratories, Clif Bar and Co., Glanbia plc, GNC Holdings LLC, GoodSport Nutrition, Hormel Foods Corp., Ingredion Inc., Iovate Health Sciences International Inc., Mondelez International Inc., MusclePharm, Nestle SA, NOW Health Group Inc., Nutra Solutions USA, Nutrisport Pharmacal Inc., PepsiCo Inc., Post Holdings Inc., Quest Nutrition and Athletics, SDC Nutrition Inc., The Coca Cola Co., and Twinlab Consolidated Holdings Inc. |
Market dynamics | Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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