Childrens Furniture Market in the US 2016-2020

  • Published: Mar 2016
  • Pages: 55
  • SKU: IRTNTR9007

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This market research study presents a detailed segmentation of the children’s furniture market in the US by age group (0-4 years, 5-12 years) and by distribution channel (traditional furniture stores, specialty furniture stores, hypermarkets, supermarkets, department stores, and club houses, e-retailers, and others). The key vendors identified in the market are Ashley Furniture HomeStores, Berkshire Hathaway, IKEA, Rooms To Go, and Williams-Sonoma.

Outlook of the children’s furniture market in the US

In this market research report, Technavio’s analyst has estimated the children’s furniture market in the US to grow steadily at a CAGR of more than 4% during the forecast period. The rise in demand for multifunctional children’s furniture is one of the key growth drivers for this market. A sharp increase in real estate prices in the US has led to a considerable reduction in house sizes. With smaller rooms, consumers prefer children’s furniture items that are compact and easy-to-move with storage facilities. Most contemporary children’s furniture is available with storage spaces in tables, under beds, and in entertainment consoles. Moreover, consumers consider such multifunctional furniture as value for money which will lead to an augmented demand for children’s furniture in the coming years.

Factors like the growing preference for hand-crafted children’s furniture in the US to impel the prospects for market growth until the end of the forecast period. To cope with the increasing demand for handcrafted furniture, vendors are now partnering with local manufacturers for the supply of these products. For instance, Just Kids Stuff is a US-based manufacturer of hand-crafted furniture for children. With several companies like IKEA partnering with social enterprises to launch hand-crafted children’s furniture, the growth prospects of the children’s furniture market in the US will have a positive outlook over the forecast period.

Segmentation by age group and analysis of the children’s furniture market in the US

  • Children aged 0-4 years
  • Children aged 5-12 years

In 2015, the furniture market for children aged 5-12 years dominated the market and accounted for more than 62% of the market share. The increasing population of children in this age group will drive the market during the predicted period. The population of children aged between 5 and 12 years has increased by 0.37% between 2010 and 2014 in the US. Additionally, product innovations and an augmented demand for eco-friendly furniture items will spur the growth of this market segment during the forecast period.

Segmentation by distribution channel and analysis of the children’s furniture market in the US

  • Traditional furniture stores
  • Specialty furniture stores
  • Hypermarkets, supermarkets, department stores, and clubhouses
  • E-retailers

The traditional furniture stores segment dominated by the children’s furniture market in the US and accounted for more than 36% of the market share during 2015. This distribution channel will experience slow growth over the next five years due to the mature nature of the market.

Competitive landscape and key vendors

The children’s furniture market in the US is fragmented and highly competitive owing to the presence of a few large global and several regional players. To survive and succeed in a highly competitive environment, vendors need to distinguish their product and service offerings through a clear and unique value proposition.

Key vendors in this market are -

  • Ashley Furniture HomeStores
  • Berkshire Hathaway
  • IKEA
  • Rooms To Go
  • Williams-Sonoma

Other prominent vendors analyzed in this report are Amazon, American Signature, ATG Stores, Cabela's, Costco Wholesale, Ethan Allen Global, Haverty Furniture, Herman Miller, JC Penney, Kroger, La-Z-Boy Furniture Galleries, Otto (Crate & Barrel),, Pier 1 Imports, Raymour & Flanigan Furniture, Restoration Hardware, Sears Holdings, Sleepy's, Target, Walmart, and Wayfair.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the children’s furniture market in the US?
  • What are the key market trends impacting the growth of the children’s furniture market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the children’s furniture market in the US?
  • What are the market opportunities and threats faced by the vendors in the children’s furniture market in the US?
  • Trending factors influencing the market shares in the US.
  • What are the key outcomes of the five forces analysis of the children’s furniture market in the US?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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