1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global photography equipment market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global photography equipment market 2018 - 2022 ($ million)
- 4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
- 4.3 Product Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ million)
- 4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
- 4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel
- 6.1 Market segments
- Chart on Distribution Channel - Market share (2023-2028) (%)
- Data Table on Distribution Channel - Market share (2023-2028) (%)
- 6.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 6.3 Offline - Market size and forecast (2023-2028)
- Chart on Offline - Market size and forecast (2023-2028) ($ million)
- Data Table on Offline - Market size and forecast (2023-2028) ($ million)
- Chart on Offline - Year-over-year growth (2023-2028) (%)
- Data Table on Offline - Year-over-year growth (2023-2028) (%)
- 6.4 Online - Market size and forecast (2023-2028)
- Chart on Online - Market size and forecast (2023-2028) ($ million)
- Data Table on Online - Market size and forecast (2023-2028) ($ million)
- Chart on Online - Year-over-year growth (2023-2028) (%)
- Data Table on Online - Year-over-year growth (2023-2028) (%)
- 6.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
7 Market Segmentation by Product
- 7.1 Market segments
- Chart on Product - Market share (2023-2028) (%)
- Data Table on Product - Market share (2023-2028) (%)
- 7.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 7.3 Cameras - Market size and forecast (2023-2028)
- Chart on Cameras - Market size and forecast (2023-2028) ($ million)
- Data Table on Cameras - Market size and forecast (2023-2028) ($ million)
- Chart on Cameras - Year-over-year growth (2023-2028) (%)
- Data Table on Cameras - Year-over-year growth (2023-2028) (%)
- 7.4 Lenses and others - Market size and forecast (2023-2028)
- Chart on Lenses and others - Market size and forecast (2023-2028) ($ million)
- Data Table on Lenses and others - Market size and forecast (2023-2028) ($ million)
- Chart on Lenses and others - Year-over-year growth (2023-2028) (%)
- Data Table on Lenses and others - Year-over-year growth (2023-2028) (%)
- 7.5 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
8 Market Segmentation by Technology
- 8.1 Market segments
- Chart on Technology - Market share (2023-2028) (%)
- Data Table on Technology - Market share (2023-2028) (%)
- 8.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
- 8.3 DSLR - Market size and forecast (2023-2028)
- Chart on DSLR - Market size and forecast (2023-2028) ($ million)
- Data Table on DSLR - Market size and forecast (2023-2028) ($ million)
- Chart on DSLR - Year-over-year growth (2023-2028) (%)
- Data Table on DSLR - Year-over-year growth (2023-2028) (%)
- 8.4 Mirrorless - Market size and forecast (2023-2028)
- Chart on Mirrorless - Market size and forecast (2023-2028) ($ million)
- Data Table on Mirrorless - Market size and forecast (2023-2028) ($ million)
- Chart on Mirrorless - Year-over-year growth (2023-2028) (%)
- Data Table on Mirrorless - Year-over-year growth (2023-2028) (%)
- 8.5 Action Cameras - Market size and forecast (2023-2028)
- Chart on Action Cameras - Market size and forecast (2023-2028) ($ million)
- Data Table on Action Cameras - Market size and forecast (2023-2028) ($ million)
- Chart on Action Cameras - Year-over-year growth (2023-2028) (%)
- Data Table on Action Cameras - Year-over-year growth (2023-2028) (%)
- 8.6 Market opportunity by Technology
- Market opportunity by Technology ($ million)
- Data Table on Market opportunity by Technology ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
- 9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2023-2028
- Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.4 APAC - Market size and forecast 2023-2028
- Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.5 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 China - Market size and forecast 2023-2028
- Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.10 Germany - Market size and forecast 2023-2028
- Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.11 UK - Market size and forecast 2023-2028
- Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.12 France - Market size and forecast 2023-2028
- Exhibit 99: Chart on France - Market size and forecast 2023-2028 ($ million)
- Exhibit 100: Data Table on France - Market size and forecast 2023-2028 ($ million)
- Exhibit 101: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on France - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)
- 10.14 Canada - Market size and forecast (2023-2028)
- Chart on Canada - Market size and forecast (2023-2028) ($ million)
- Data Table on Canada - Market size and forecast (2023-2028) ($ million)
- Chart on Canada - Year-over-year growth (2023-2028) (%)
- Data Table on Canada - Year-over-year growth (2023-2028) (%)
- 10.15 India - Market size and forecast (2023-2028)
- Chart on India - Market size and forecast (2023-2028) ($ million)
- Data Table on India - Market size and forecast (2023-2028) ($ million)
- Chart on India - Year-over-year growth (2023-2028) (%)
- Data Table on India - Year-over-year growth (2023-2028) (%)
- 10.16 South Korea - Market size and forecast (2023-2028)
- Chart on South Korea - Market size and forecast (2023-2028) ($ million)
- Data Table on South Korea - Market size and forecast (2023-2028) ($ million)
- Chart on South Korea - Year-over-year growth (2023-2028) (%)
- Data Table on South Korea - Year-over-year growth (2023-2028) (%)
- 10.17 Japan - Market size and forecast (2023-2028)
- Chart on Japan - Market size and forecast (2023-2028) ($ million)
- Data Table on Japan - Market size and forecast (2023-2028) ($ million)
- Chart on Japan - Year-over-year growth (2023-2028) (%)
- Data Table on Japan - Year-over-year growth (2023-2028) (%)
- 10.18 Italy - Market size and forecast (2023-2028)
- Chart on Italy - Market size and forecast (2023-2028) ($ million)
- Data Table on Italy - Market size and forecast (2023-2028) ($ million)
- Chart on Italy - Year-over-year growth (2023-2028) (%)
- Data Table on Italy - Year-over-year growth (2023-2028) (%)
- 10.19 Brazil - Market size and forecast (2023-2028)
- Chart on Brazil - Market size and forecast (2023-2028) ($ million)
- Data Table on Brazil - Market size and forecast (2023-2028) ($ million)
- Chart on Brazil - Year-over-year growth (2023-2028) (%)
- Data Table on Brazil - Year-over-year growth (2023-2028) (%)
- 10.20 UAE - Market size and forecast (2023-2028)
- Chart on UAE - Market size and forecast (2023-2028) ($ million)
- Data Table on UAE - Market size and forecast (2023-2028) ($ million)
- Chart on UAE - Year-over-year growth (2023-2028) (%)
- Data Table on UAE - Year-over-year growth (2023-2028) (%)
- 10.21 Spain - Market size and forecast (2023-2028)
- Chart on Spain - Market size and forecast (2023-2028) ($ million)
- Data Table on Spain - Market size and forecast (2023-2028) ($ million)
- Chart on Spain - Year-over-year growth (2023-2028) (%)
- Data Table on Spain - Year-over-year growth (2023-2028) (%)
- 10.22 Mexico - Market size and forecast (2023-2028)
- Chart on Mexico - Market size and forecast (2023-2028) ($ million)
- Data Table on Mexico - Market size and forecast (2023-2028) ($ million)
- Chart on Mexico - Year-over-year growth (2023-2028) (%)
- Data Table on Mexico - Year-over-year growth (2023-2028) (%)
- 10.23 Rest of World (ROW) - Market size and forecast (2023-2028)
- Chart on Rest of World (ROW) - Market size and forecast (2023-2028) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2023-2028) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2023-2028) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2023-2028) (%)
10 Drivers, Challenges, and Trends
- 10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028
11 Vendor Landscape
- 11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 108: Impact of key risks on business
13 Competitive Analysis
- 13.2 Market positioning of companies
- Matrix on companies position and classification
- 13.3 Canon Inc. (Japan)
- Canon Inc. (Japan) - Overview
- Canon Inc. (Japan) - Product / Service
- Canon Inc. (Japan) - Key offerings
- 13.4 Nikon Corporation (Japan)
- Nikon Corporation (Japan) - Overview
- Nikon Corporation (Japan) - Product / Service
- Nikon Corporation (Japan) - Key offerings
- 13.5 Sony Corporation (Japan)
- Sony Corporation (Japan) - Overview
- Sony Corporation (Japan) - Product / Service
- Sony Corporation (Japan) - Key offerings
- 13.6 Fujifilm Holdings Corporation (Japan)
- Fujifilm Holdings Corporation (Japan) - Overview
- Fujifilm Holdings Corporation (Japan) - Product / Service
- Fujifilm Holdings Corporation (Japan) - Key offerings
- 13.7 Panasonic Holdings Corp. (Japan)
- Panasonic Holdings Corp. (Japan) - Overview
- Panasonic Holdings Corp. (Japan) - Product / Service
- Panasonic Holdings Corp. (Japan) - Key offerings
- 13.8 Leica Camera AG (Germany)
- Leica Camera AG (Germany) - Overview
- Leica Camera AG (Germany) - Product / Service
- Leica Camera AG (Germany) - Key offerings
- 13.9 GoPro Inc. (United States)
- GoPro Inc. (United States) - Overview
- GoPro Inc. (United States) - Product / Service
- GoPro Inc. (United States) - Key offerings
- 13.10 Olympus Corporation (Japan)
- Olympus Corporation (Japan) - Overview
- Olympus Corporation (Japan) - Product / Service
- Olympus Corporation (Japan) - Key offerings
- 13.11 Sigma Corporation (Japan)
- Sigma Corporation (Japan) - Overview
- Sigma Corporation (Japan) - Product / Service
- Sigma Corporation (Japan) - Key offerings
- 13.12 Tamron Co., Ltd. (Japan)
- Tamron Co., Ltd. (Japan) - Overview
- Tamron Co., Ltd. (Japan) - Product / Service
- Tamron Co., Ltd. (Japan) - Key offerings
- 13.13 Zeiss AG (Germany)
- Zeiss AG (Germany) - Overview
- Zeiss AG (Germany) - Product / Service
- Zeiss AG (Germany) - Key offerings
- 13.14 Hasselblad (Sweden)
- Hasselblad (Sweden) - Overview
- Hasselblad (Sweden) - Product / Service
- Hasselblad (Sweden) - Key offerings
- 13.15 Phase One A/S (Denmark)
- Phase One A/S (Denmark) - Overview
- Phase One A/S (Denmark) - Product / Service
- Phase One A/S (Denmark) - Key offerings
- 13.16 Ricoh Imaging Company Ltd. (Japan)
- Ricoh Imaging Company Ltd. (Japan) - Overview
- Ricoh Imaging Company Ltd. (Japan) - Product / Service
- Ricoh Imaging Company Ltd. (Japan) - Key offerings
- 13.17 DJI Technology Co., Ltd. (China)
- DJI Technology Co., Ltd. (China) - Overview
- DJI Technology Co., Ltd. (China) - Product / Service
- DJI Technology Co., Ltd. (China) - Key offerings
- 13.18 Manfrotto (Italy)
- Manfrotto (Italy) - Overview
- Manfrotto (Italy) - Product / Service
- Manfrotto (Italy) - Key offerings
- 13.19 Profoto AB (Sweden)
- Profoto AB (Sweden) - Overview
- Profoto AB (Sweden) - Product / Service
- Profoto AB (Sweden) - Key offerings
- 13.20 Broncolor (Switzerland)
- Broncolor (Switzerland) - Overview
- Broncolor (Switzerland) - Product / Service
- Broncolor (Switzerland) - Key offerings
- 13.21 Godox Photo Equipment Co., Ltd. (China)
- Godox Photo Equipment Co., Ltd. (China) - Overview
- Godox Photo Equipment Co., Ltd. (China) - Product / Service
- Godox Photo Equipment Co., Ltd. (China) - Key offerings
- 13.22 Arri Group (Germany)
- Arri Group (Germany) - Overview
- Arri Group (Germany) - Product / Service
- Arri Group (Germany) - Key offerings
- 13.23 ARRI AG
- ARRI AG - Overview
- ARRI AG - Product / Service
- ARRI AG - Key offerings
- 13.24 Bron Elektronik AG
- Bron Elektronik AG - Overview
- Bron Elektronik AG - Product / Service
- Bron Elektronik AG - Key offerings
- 13.25 Canon Inc.
- Canon Inc. - Overview
- Canon Inc. - Product / Service
- Canon Inc. - Key offerings
- 13.26 Carl Zeiss AG
- Carl Zeiss AG - Overview
- Carl Zeiss AG - Product / Service
- Carl Zeiss AG - Key offerings
- 13.27 CASIO Computer Co. Ltd.
- CASIO Computer Co. Ltd. - Overview
- CASIO Computer Co. Ltd. - Product / Service
- CASIO Computer Co. Ltd. - Key offerings
- 13.28 Eastman Kodak Co.
- Eastman Kodak Co. - Overview
- Eastman Kodak Co. - Product / Service
- Eastman Kodak Co. - Key offerings
- 13.29 FUJIFILM Corp.
- FUJIFILM Corp. - Overview
- FUJIFILM Corp. - Product / Service
- FUJIFILM Corp. - Key offerings
- 13.30 Kenko Tokina Co. Ltd
- Kenko Tokina Co. Ltd - Overview
- Kenko Tokina Co. Ltd - Product / Service
- Kenko Tokina Co. Ltd - Key offerings
- 13.31 Leica Camera AG
- Leica Camera AG - Overview
- Leica Camera AG - Product / Service
- Leica Camera AG - Key offerings
- 13.32 Nikon Corp.
- Nikon Corp. - Overview
- Nikon Corp. - Product / Service
- Nikon Corp. - Key offerings
- 13.33 Olympus Corp.
- Olympus Corp. - Overview
- Olympus Corp. - Product / Service
- Olympus Corp. - Key offerings
- 13.34 Panasonic Holdings Corp.
- Panasonic Holdings Corp. - Overview
- Panasonic Holdings Corp. - Product / Service
- Panasonic Holdings Corp. - Key offerings
- 13.35 Phase One AS
- Phase One AS - Overview
- Phase One AS - Product / Service
- Phase One AS - Key offerings
- 13.36 Polaroid International B.V.
- Polaroid International B.V. - Overview
- Polaroid International B.V. - Product / Service
- Polaroid International B.V. - Key offerings
- 13.37 Ricoh Co. Ltd.
- Ricoh Co. Ltd. - Overview
- Ricoh Co. Ltd. - Product / Service
- Ricoh Co. Ltd. - Key offerings
- 13.38 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Product / Service
- Samsung Electronics Co. Ltd. - Key offerings
- 13.39 SIGMA Corp.
- SIGMA Corp. - Overview
- SIGMA Corp. - Product / Service
- SIGMA Corp. - Key offerings
- 13.40 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Product / Service
- Sony Group Corp. - Key offerings
- 13.41 SZ DJI Technology Co. Ltd.
- SZ DJI Technology Co. Ltd. - Overview
- SZ DJI Technology Co. Ltd. - Product / Service
- SZ DJI Technology Co. Ltd. - Key offerings
- 13.42 Tamron Co. Ltd
- Tamron Co. Ltd - Overview
- Tamron Co. Ltd - Product / Service
- Tamron Co. Ltd - Key offerings
13 Appendix
- 13.2 Inclusions and exclusions checklist
- Exhibit 175: Inclusions checklist
- Exhibit 176: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 177: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 178: Research methodology
- Exhibit 179: Validation techniques employed for market sizing
- Exhibit 180: Information sources
- 13.5 List of abbreviations
- Exhibit 181: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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