K-12 Technology Spend in the US 2015-2019

  • Published: Dec 2015
  • Pages: 67
  • SKU: IRTNTR7869

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Market size and forecast of the K-12 technology spend in the US and segmentation by product (hardware and software and services) and by end-user (high schools and primary schools). The report analyzes the major drivers and trends influencing the growth of the market. Apple, Blackboard, Microsoft, Knewton, and 2U are the top companies analyzed in the report.

Market outlook of the K-12 technology spend in the US

The main objective of including technology in education is to change the traditional method of teaching to enhance learning and improve the transfer of knowledge by using numerous tools and hardware such as digital text, graphics, and audio-visual tools that allow better interactivity and knowledge transfer. The K-12 technology spending in the US is projected to grow at a steady rate of nearly 9% during the forecast period.

One of the major drivers contributing to the growth of the K-12 market size in the US is the increasing initiative towards open educational resources and innovation in technology, which have resulted in the growth of an infinite number of digital platforms offering easy access to different course materials and e-books from institutions all across the world. In fact, several education companies are offering online certificate courses that provide learning support, create online tests, and assess use learning analytics to enhance students' performance.

Segmentation of the K-12 technology spend in the US by product

  • Hardware
  • Software and services

In terms of product, the software and services segment contributed the largest share in the K-12 education technology spending in the US, accounting for over 52% share in 2014. Factors such as continuous innovation in delivery methods and technological advances are providing a concrete platform for the software and services segment to grow.

Competitive landscape and key vendors

Even though the education sector is one of the industries to implement advanced technology at a late stage, the YoY growth adoption has been remarkable and driven by the use of hardware and software designed specifically to meet the needs of stakeholders in the education industry.

Top vendors in this market are -

  • Apple
  • Blackboard
  • Microsoft
  • Knewton
  • 2U

Other prominent vendors included in this report are Aptara, Articulate, Dell, Discovery Communication, Echo360, Jenzabar, IBM, Promethean World, and Saba Software.

Growth drivers, challenges, and upcoming trends: K-12 technology

Technavio’s market research analysts accentuate upcoming trends such as the surge in m-learning, which acts as an interface between students and faculty members and provides access to educational content whenever required, unlike the traditional classroom setting.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the K-12 technology spend in the US. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the K-12 technology spend in the US?
  • What are the key market trends impacting the growth of the K-12 technology spend in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the K-12 technology spend in the US?
  • What are the market opportunities and threats faced by the vendors in the K-12 technology spend in the US?
  • What are the key outcomes of the five forces analysis of the K-12 technology spend in the US?

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Table of contents

PART 01:  Executive Summary

  • Highlights

PART 02:  Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03:  Market research methodology

  • Research methodology
  • Economic indicators

PART 04:  Introduction

  • Key market highlights
  • Market overview

PART 05:  Market Landscape

  • Market size and forecast
  • Five forces analysis

PART 06:  US economy overview

PART 07:  Market segmentation by product

  • K-12 technology spending on software and services
  • K-12 technology spending on hardware

PART 08:  Market segmentation by end-user

  • Primary school education
  • High school education

PART 09:  Market drivers

  • Open educational resources
  • Data-driven personalized learning
  • Ability to enhance knowledge absorption and sharing
  • Government initiatives

PART 10:  Impact of drivers

  • Lack of Internet connectivity in educational institutions
  • Implementation barriers

PART 11:  Market challenges

  • Increasing number of dropouts
  • Faculty recruitment and training

PART 12:  Impact of drivers and challenges

  • Rising penetration of educational hardware

PART 13:  Market trends

  • Venture capital investments
  • Surge in m-learning
  • New learning models
  • Competitive landscape

PART 14:  Vendor landscape

  • Market vendor analysis
  • Apple

PART 15:  Key vendor analysis

  • Blackboard
  • Knewton
  • Microsoft
  • 2U

PART 16:  Other prominent vendors

  • Aptara
  • Articulate
  • Dell
  • Discovery Communication
  • Echo360
  • IBM
  • Jenzabar
  • Promethean World
  • Saba Software

PART 17:  Appendix

  • List of abbreviations

PART 18:  Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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