Location-based Search and Advertising Market in the US 2016-2020

  • Published: Jan 2016
  • Pages: 50
  • SKU: IRTNTR8038

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This market research report presents a segmentation of the location-based search and advertising market in the US by technology type (push advertising and pull advertising) and by application type (messaging, display, and search). The key vendors analyzed in the report are Foursquare, xAD, Groupon, Scanbuy, and Shopkick.

Market outlook of the location-based search and advertising market in the US

Technavio’s market research analyst predicts the location-based search and advertising market in the US to grow at a CAGR of more than 38% during the forecast period. Location-based search and advertising is an emerging trend, and it is expected to grow remarkably during the forecast period because it offers cost-effective communication that helps SMEs achieve their business goals.

The rapid deployment of beacons is one major factor, which is anticipated to drive market growth during the forecast period. Beacon triggered marketing is an accurate model of proximity marketing, which works by utilizing Bluetooth signal from a beacon located with the store. Thus, the adoption rate of beacons is on the rise due to their easy deployment and inexpensive features. For instance, the typical beacon’s cost would range from $30 - $40 and the only other cost that incurs would be the time and resources required to create the content.

Segmentation by technology and analysis of the location-based search and advertising market in the US

  • Push advertising
  • Pull advertising

In terms of technology, the push advertising segment is leading the location-based search and advertising market in the US, as the majority of the companies in the US are making massive investments in this segment and hence, it is expected to witness further growth in the forecast period.

Application segmentation and analysis of the location-based search and advertising market in the US

  • Messaging
  • Display
  • Search

Messaging through SMS is the easiest and cost-effective method of advertising to consumers due to the increasing penetration of smartphones and the decreasing price of data services. Therefore, the messaging application segment is expected to witness a significant growth compared to other application methods in the forecast period.

Competitive landscape and key vendors

The location-based search and advertising market in the US is highly fragmented with the presence of various stakeholders such as advertisers, platform providers, application developers, navigation providers, and mobile operators. Also, since location-based search and advertising is a substitute for electronic and print media advertising, many regional SMEs are shifting their investments to this market.

The top vendors in the market are -

  • Foursquare
  • xAD
  • Groupon
  • Scanbuy
  • Shopkick

Other prominent vendors in the market include Yoose, Verve, Thumbvista, Ping Mobile, Qualcomm Izat, Thinknear, Polaris Wireless, Waze (Google), bfonics, Gimbal, and Social Retail.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the location-based search and advertising market in the US?
  • What are the key market trends impacting the growth of the location-based search and advertising market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the location-based search and advertising market in the US?
  • What are the key outcomes of the five forces analysis of the location-based search and advertising market in the US?

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Table of contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by application

  • Market size and forecast

PART 07: Market segmentation by technology

  • Market size and forecast

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • Market providers in the US
  • Market share analysis
  • Other prominent vendors

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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