Online Gambling Market in the US 2016-2020

  • Published: Sep 2016
  • Pages: 64
  • SKU: IRTNTR9952

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This market research report identifies players like, Betfair Online Casino, Borgata Hotel Casino & Spa, and Dover Downs to be the key vendors in the online gambling market in the US. This research report also presents a detailed segmentation of the market by type (online casino and online betting) and by device (computing and mobile devices).

Overview of the online gambling market in the US

Technavio’s market research analyst predicts the online gambling market in the US to grow at a high CAGR of more than 51% by 2020. Online gambling offers an extended reach of the gambling games to users because it is web-based and does not require the physical presence of the players at the location. The popularity of computing and mobile devices, especially among the young users, is the primary reason for the extensive spread of online gambling in the US. Mobile ads comprise one of the strongest mediums of advertising, which reaches the untapped group of the population that refrain from going to a casino or a bar where betting is allowed, and influence them to try online gambling. The increasing presence of younger population on the online casinos is the most important factor driving the growth of the market during the forecast period. Also, the US is one of the very few countries where advertising casinos to attract tourists is legal, which gives a huge opportunity to the online casino vendors to endorse their business to the population and the tourists in the country.

One of the latest developments in this online gambling market in the US is the shift towards customer-centric rewards. Vendors are providing rewards and offers that are more personal and customized, based on the demographic and psychographic profiles of the players. With customers becoming more realistic, several online gambling casinos are defining new achievements to them by reducing the stakes and increase the probability of winning to attract more players. Moreover, there are several online casinos that encourage women gamblers as they provide them the convenience to gamble privately on their personal devices with no location constraints.

Competitive landscape and key vendors

The market is highly competitive because of the presence of many large and small established vendors who compete on the basis of product portfolio, pricing, prize money, credibility, app availability, varieties, and payment options. To sustain themselves in the market, several vendors are making investments in planning, designing, developing, acquiring new players, and expanding existing facilities. Factors such as technological innovations and creativity play a significant role in driving the growth of the market vendors.

Leading vendors in the market are -

  • Betfair Online Casino
  • Borgata Hotel Casino & Spa
  • Dover Downs

Other prominent vendors in the online gambling market in the US include BetAmerica, Betfair Online Casino, Delaware Park, Draft Kings, Fan duel, Golden Nugget Online Casino, Harrington Gaming online, Pala Casino, Real Gaming, Resorts Online Casino, TVG, twinspires, Watch and Wager, WorldWinner, and WSOP.

Segmentation by type and analysis of the online gambling market in the US

  • Online casino
  • Online betting

The online betting segment will be the fastest-growing segment of the online gambling market in the US during the forecast period, registering a high CAGR of almost 59% by 2020. The high growth of this segment can be attributed to the legalization of sports betting in different states such as New York, Indiana, Mississippi, Minnesota, Texas, and South Carolina. The easing federal laws are expected to bring in more revenues to the online gambling market in the US during the forecast period.

Segmentation by device and analysis of the online gambling market in the US

  • Computing devices
  • Mobile devices

During 2015, the computing devices segment comprising of laptops and PCs dominated the online gambling market in the US and accounted for around 69% of the overall market share. Much of this segment’s growth comes from the high number of gamblers seeking a larger display size for superior gaming experience. In addition, the users can conveniently navigate through the screens on a device with a bigger display and find other games that might interest them. The segment will grow positively during the forecast period with a high CAGR of around 43%.

 Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the online gambling market in the US?
  • What are the key market trends impacting the growth of the online gambling market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the online gambling market in the US?
  • What are the market opportunities and threats faced by the vendors in the online gambling market in the US?
  • Trending factors influencing the market shares of the US.
  • What are the key outcomes of the five forces analysis of the online gambling market in the US?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Customer segments
  • Base year
  • Vendor segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • US online gambling: Synopsis
  • Market overview
  • Product life cycle
  • Global online gambling market
  • Online gambling market in US
  • Share of US in global online gambling market
  • Five forces analysis

PART 06: Market segmentation  by type

  • Online gambling market in US by type
  • Online casino market in US
  • Online betting market in US

PART 07: Online gambling market in US by growth potential

  • Online gambling market in US by growth potential
  • Potential online gambling market in US by type
  • Potential online casino market in US
  • Potential online betting market in US
  • Potential online lottery market in US

PART 08: Market segmentation by device

  • Online gambling market in US by device
  • Online gambling market in US by computing devices
  • Online gambling market in US by mobile devices

PART 09: Buying criteria

PART 10: Market attractiveness

  • Market attractiveness by type
  • Market attractiveness by devices

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

  • Competitive scenario
  • Key vendor analysis
  • Other prominent vendors
  • Online gambling providers to foreign countries

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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