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Vacation Rental Market in Europe Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

  • Published: May 2022
  • Pages: 118
  • SKU: IRTNTR73111
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The vacation rental market share in Europe is expected to increase by USD 29.23 billion from 2021 to 2026, at a CAGR of 8.18%. This vacation rental market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The vacation rental market in Europe report also offers information on several market vendors, including 9flats.com PTE Ltd., Agoda Co. Pte. Ltd., Airbnb Inc., Booking Holdings Inc., Casamundo GmbH, Clickstay Ltd., Expedia Inc., FlipKey, Holiday Lettings, HomeToGo GmbH, Hotels.com, HOUSETRIP LTD., KASA Hotel Collection, KAYAK Software Corp, RedAwning.com Inc., Sonder Holdings Inc., TripAdvisor LLC, Vacasa LLC, and Vrbo among others. Furthermore, this report extensively covers vacation rental market in Europe segmentation by management (managed by owners and professionally managed) and geography (UK, France, Italy, Spain, and Rest of Europe).

What will the Vacation Rental Market Size in Europe be During the Forecast Period?

Vacation Rental Market Size

Download the Free Report Sample to Unlock the Vacation Rental Market Size in Europe for the Forecast Period and Other Important Statistics

Parent Market Analysis

Technavio categorizes the vacation rental market in Europe as a part of the global specialized consumer services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the vacation rental market in Europe during the forecast period.

Vacation Rental Market in Europe Value Chain Analysis

Our report provides extensive information on the value chain analysis for the vacation rental market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Vacation Rental Market in Europe?

UK, France, Italy, and Spain are the key markets for a vacation rental in Europe. The presence of key players such as Airbnb and Homestay (part of Expedia) and the increase in the tourist visit to places such as Catalonia, Canary Islands, Balearic Islands, Andalusia, and Madrid will facilitate the vacation rental market growth over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 adversely affected the growth of the market. The market faced various challenges due to the COVID-19 outbreak. The Government of Spain announced lockdown restrictions to control the spread of the disease. This resulted in the shutdown of international flights and travel activities in Spain, which reduced the demand for various vacation rental properties such as hotels, resorts, and condos. Such factors negatively impacted the growth of the regional market. However, with the initiation of vaccination drives and the steady recovery of the tourism industry in Spain, the demand for vacation rentals has started to improve from H1 2021, which, in turn, will drive the market during the forecast period.

What are the Revenue-generating Management Segments in the Vacation Rental Market in Europe?

Vacation Rental Market Market segmentation by region

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The vacation rental market share growth in Europe by the managed by owners segment will be significant during the forecast period. The managed by owners segment is witnessing a trend toward partnerships among vendors in a bid to increase inventory. The higher inclination of customers for recurrent stays in the rental places, owing to the personal interaction with the owners is expected to drive the growth of the segment in the market during the forecast period. 

The report provides an accurate prediction of the contribution of all the segments to the growth of the vacation rental market size in Europe and actionable market insights on post COVID-19 impact on each segment.

Who are the Major Vacation Rental Market Vendors in Europe?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • 9flats.com PTE Ltd.
  • Agoda Co. Pte. Ltd.
  • Airbnb Inc.
  • Booking Holdings Inc.
  • Casamundo GmbH
  • Clickstay Ltd.
  • Expedia Inc.
  • FlipKey
  • Holiday Lettings
  • HomeToGo GmbH
  • Hotels.com
  • HOUSETRIP LTD.
  • KASA Hotel Collection
  • KAYAK Software Corp
  • RedAwning.com Inc.
  • Sonder Holdings Inc.
  • TripAdvisor LLC
  • Vacasa LLC
  • Vrbo

 

This statistical study of the vacation rental market in Europe encompasses successful business strategies deployed by the key vendors. The vacation rental market in Europe is fragmented and the vendors are deploying growth strategies such as social media marketing and branding to compete in the market.

Product Insights and News

  • 9flats.com PTE Ltd. - The company offers vacation rental that includes lease, and rent short-term lodging.
  • 9flats.com PTE Ltd. - The unified segment focuses on providing a platform for renting a spare room, apartment, or house from a local or renting out place.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The vacation rental market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Vacation Rental Market in Europe: Key Drivers, Trends, and Challenges

The increase in the number of tourists in Europe is notably driving the vacation rental market growth in Europe, although factors such as the inconsistency in providing quality vacation rental properties may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the vacation rental market industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Vacation Rental Market Driver in Europe

  • One of the key factors driving the global vacation rental market growth is the increase in the number of tourists in Europe.
  • France, Spain, Italy, the UK, and Germany are the top tourist destinations in Europe.
  • The governments of various countries have implemented strategies that favor the growth of the tourism industry.
  • There exists a high global demand for apartments, farm stays, private homes, cabins, beach houses, villas, and cottages.
  • The demand for short-term vacation rental properties is particularly increasing. Short-term rental properties are considered a sought-after investment option, especially to diversify one investment.
  • The increase in the number of tourists across Europe will increase the demand for vacation rental properties during the forecast period.

Key Vacation Rental Market Trend in Europe

  • The adoption of effective promotional strategies is one of the key vacation rental market trends that is expected to impact the industry positively in the forecast period.
    • Airbnb's new feature is giving users, who search for accommodations, return results that are just outside their search parameters.
    • If users select flexible matches, they may get a result of USD 320 nightly even though they set their price range below USD 300.
  • Social media campaigns aid in tracking customer feedback and reviews.
  • This medium acts as a decisive tool for creating new offerings, understanding the latest trends and interests, analyzing consumer experiences, tracking brand ratings, and tracking service reviews.
  • Effective promotional strategies through social media platforms are expected to significantly channel customer perception in the market, which, in turn, will drive the growth of the market during the forecast period.

Key Vacation Rental Market Challenge in Europe

  • One of the key challenges to the global vacation rental market growth is the inconsistency in providing quality vacation rental properties.
  • The vacation rental market in Europe deals with diverse customers from different geographies and thus, must cater to various preferences and seasonal demands.
  • The suppliers of vacation rentals are also equally diverse, there is a possibility of a high level of inconsistency in quality and service.
  • The discrepancy in pictures that are advertised with respect to the actual ambiance of the vacation rental property, disregard for basic standards of living, and inefficient services are common complaints among vacation rental users.
  • Professionally managed companies such as Airbnb do have a system set up to fix such cases because if the vacation experience of the guests is ruined, it can affect the company's revenues in the future.
  • Such factors may limit the market growth during the forecast period.

This vacation rental market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Vacation Rental Market Scope in Europe

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 8.18%

Market growth 2022-2026

$ 29.23 billion

Market structure

Fragmented

YoY growth (%)

14.28

Regional analysis

Europe

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

9flats.com PTE Ltd., Agoda Co. Pte. Ltd., Airbnb Inc., Booking Holdings Inc., Casamundo GmbH, Clickstay Ltd., Expedia Inc., FlipKey, Holiday Lettings, HomeToGo GmbH, Hotels.com, HOUSETRIP LTD., KASA Hotel Collection, KAYAK Software Corp, RedAwning.com Inc., Sonder Holdings Inc., TripAdvisor LLC, Vacasa LLC, and Vrbo

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

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What are the Key Data Covered in this Vacation Rental Market in Europe Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive vacation rental market growth in Europe during the next five years
  • Precise estimation of the vacation rental market size in Europe and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the vacation rental market industry in Europe 
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of vacation rental market vendors in Europe

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Management
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 14: Data Table on Regional - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 15: Chart on Europe: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Regional - Market size and forecast 2021-2026 ($ billion)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Management

    • 5.1 Market segments
      • Exhibit 24: Chart on Management - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Management - Market share 2021-2026 (%)
    • 5.2 Comparison by Management
      • Exhibit 26: Chart on Comparison by Management
      • Exhibit 27: Data Table on Comparison by Management
    • 5.3 Managed by owners - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Managed by owners - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 29: Data Table on Managed by owners - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 30: Chart on Managed by owners - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Managed by owners - Year-over-year growth 2021-2026 (%)
    • 5.4 Professionally managed - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Professionally managed - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 33: Data Table on Professionally managed - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 34: Chart on Professionally managed - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Professionally managed - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Management
      • Exhibit 36: Market opportunity by Management ($ billion)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography - 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography - 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 UK - Market size and forecast 2021-2026
      • Exhibit 42: Chart on UK - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 43: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 44: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.4 France - Market size and forecast 2021-2026
      • Exhibit 46: Chart on France - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 47: Data Table on France - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 48: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.5 Italy - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Italy - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 51: Data Table on Italy - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 52: Chart on Italy - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Italy - Year-over-year growth 2021-2026 (%)
    • 7.6 Spain - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Spain - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 55: Data Table on Spain - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 56: Chart on Spain - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Spain - Year-over-year growth 2021-2026 (%)
    • 7.7 Rest of Europe - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Rest of Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 59: Data Table on Rest of Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 60: Chart on Rest of Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Rest of Europe - Year-over-year growth 2021-2026 (%)
    • 7.8 Market opportunity by geography
      • Exhibit 62: Market opportunity by geography ($ billion)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 63: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 64: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 65: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 66: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 67: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 68: Matrix on vendor position and classification
            • 10.3 9flats.com PTE Ltd.
              • Exhibit 69: 9flats.com PTE Ltd. - Overview
              • Exhibit 70: 9flats.com PTE Ltd. - Product / Service
              • Exhibit 71: 9flats.com PTE Ltd. - Key offerings
            • 10.4 Airbnb Inc.
              • Exhibit 72: Airbnb Inc. - Overview
              • Exhibit 73: Airbnb Inc. - Product / Service
              • Exhibit 74: Airbnb Inc. - Key offerings
            • 10.5 Booking Holdings Inc.
              • Exhibit 75: Booking Holdings Inc. - Overview
              • Exhibit 76: Booking Holdings Inc. - Business segments
              • Exhibit 77: Booking Holdings Inc. - Key news
              • Exhibit 78: Booking Holdings Inc. - Key offerings
              • Exhibit 79: Booking Holdings Inc. - Segment focus
            • 10.6 Casamundo GmbH
              • Exhibit 80: Casamundo GmbH - Overview
              • Exhibit 81: Casamundo GmbH - Product / Service
              • Exhibit 82: Casamundo GmbH - Key offerings
            • 10.7 Clickstay Ltd.
              • Exhibit 83: Clickstay Ltd. - Overview
              • Exhibit 84: Clickstay Ltd. - Product / Service
              • Exhibit 85: Clickstay Ltd. - Key offerings
            • 10.8 Expedia Inc.
              • Exhibit 86: Expedia Inc. - Overview
              • Exhibit 87: Expedia Inc. - Product / Service
              • Exhibit 88: Expedia Inc. - Key offerings
            • 10.9 FlipKey
              • Exhibit 89: FlipKey - Overview
              • Exhibit 90: FlipKey - Product / Service
              • Exhibit 91: FlipKey - Key offerings
            • 10.10 HOUSETRIP LTD.
              • Exhibit 92: HOUSETRIP LTD. - Overview
              • Exhibit 93: HOUSETRIP LTD. - Product / Service
              • Exhibit 94: HOUSETRIP LTD. - Key offerings
            • 10.11 TripAdvisor LLC
              • Exhibit 95: TripAdvisor LLC - Overview
              • Exhibit 96: TripAdvisor LLC - Business segments
              • Exhibit 97: TripAdvisor LLC - Key offerings
              • Exhibit 98: TripAdvisor LLC - Segment focus
            • 10.12 Vacasa LLC
              • Exhibit 99: Vacasa LLC - Overview
              • Exhibit 100: Vacasa LLC - Product / Service
              • Exhibit 101: Vacasa LLC - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 102: Inclusions checklist
                • Exhibit 103: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 104: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 105: Research methodology
                • Exhibit 106: Validation techniques employed for market sizing
                • Exhibit 107: Information sources
              • 11.5 List of abbreviations
                • Exhibit 108: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Vacation Rental Market in Europe market growth will increase by $29.23 bn during 2022-2026.
              The vacation rental market in europe market is expected to grow at a CAGR of 8.18% during 2022-2026.
              Technavio has segmented the vacation rental market in europe market by other 1 (Managed by owners, Professionally managed, Italy, Spain, and Rest of Europe) and geographic (UK, France, Italy, Spain, and Rest of Europe).
              9flats.com PTE Ltd., Agoda Co. Pte. Ltd., Airbnb Inc., Booking Holdings Inc., Casamundo GmbH, Clickstay Ltd., Expedia Inc., FlipKey, Holiday Lettings, HomeToGo GmbH, Hotels.com, HOUSETRIP LTD., KASA Hotel Collection, KAYAK Software Corp, RedAwning.com Inc., Sonder Holdings Inc., TripAdvisor LLC, Vacasa LLC, Vrbo are a few of the key vendors in the vacation rental market in europe market.
              Europe will register the highest growth rate of 100% among the other regions. Therefore, the vacation rental market in europe market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the vacation rental market in europe market growth are:
              • Increase in the number of tourists in Europe
              • Adoption of effective promotional strategies
              The vacation rental market in europe market vendors should focus on grabbing business opportunities from the managed by owners segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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              • Details on the market shares of various regions
              • Five-force market analysis

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