Video Conferencing Market Global Opportunity, Trends, Forecast 2015-2019

  • Published: Jun 2015
  • Pages: 86
  • SKU: IRTNTR6228

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Market landscape of video conferencing services

Video conferencing refers to a service that enables real-time, two-way communication, across geographies. Video conferencing services are a key segment of the conferencing services market.

Conferencing services are categorized into three broad segments, including audio, web, and video.The global conferencing services market was valued at over $7 billion in 2014. Audio conferencing services have dominated the market with more than half of the global market share in 2014. However, a shift in consumer preference for video and web conferencing services is likely to gain traction during the forecast period.

Market scope of the video conferencing market
To calculate the market size, the report takes into account the revenue generated by video conferencing service providers from the enterprise sector. The report considers vendors who provide the following features:

  •  Sharing presentations
  •  Text chatting
  •  Whiteboard sharing
  •  Security features
  •  Desktop sharing/screen sharing
  •  Application sharing
  •  Live or streaming video
  •  VoIP
  •  Meeting recording

The report covers vendors who provide managed and SaaS-based video conferencing, as well as on-premise video conferencing services. It also presents the vendor landscape and a corresponding detailed analysis of the six major vendors in the market.

Overview of the vendor landscape in the video conferencing market

  • Avaya
  • Cisco
  • Microsoft
  • ZTE
  • Vidyo
  • Polycom

The video conferencing services market has witnessed few acquisitions and the entry of new vendors over the past few years. Large MNCs entering this market are making significant contributions in R&D.

Thanks to this welcome trend, many technologically advanced products are making their way into this market. Hence, the market is also witnessing strategic alliances and M&As of smaller local vendors who compete with the leading players. The study by Technavio predicts an increase in diversification of businesses and opening up of new segments during the forecast period.

Other prominent vendors in the market include AnyMeeting, Arkadin, Blue Jeans Network, BT Conferencing, EyeNetwork, Fuze, LifeSize Communications, StarLeaf, Videxio, AT&T, Bridgit, ClickMeeting, Communique Conferencing, Glance Networks, Glowpoint, HP, Infinite Conferencing, InstantPresenter, InterCall, MegaMeeting, OmniJoin, OnStream Media, Orange Business Services , RadVision, ReadyTalk, Regus, Saba Software, Skype, SPS, TeamViewer, TrueConf, and Yorktel.

Market segmentation of the video conferencing market by services

  •  On-premise VCS
  •  Hosted VCS
  •  Managed VCS

The on-premise video conferencing market is dealing with concerns over reduced spending on video conferencing systems like telepresence, personal video conferencing, room-based conferencing and multipoint unit controls. Cisco, Polycom and LifeSize, a division of Logitech are the well-known players in this segment.

In the hosted segment, WebRTC or real-time communication, is the latest trending technology that is gaining rapid adoption. Supported by Google, Mozilla, and Opera, WebRTC offers web application developers the ability to develop rich and real-time multi-media applications on the Web. WebRTC is set to change the face of video conferencing by making virtual meetings possible through a web browsers.

Managed video conferencing services are also expected to maintain a robust CAGR with a growing prevalence in industry verticals such as financial services, healthcare, higher education, legal, manufacturing, and retail.

For the on-premise segment, Americas and EMEA were the most performing market while countries in APAC such as India and China also witnessed significant investments in recent times.   

Market segmentation of the video conferencing market by end-users

  • Education
  • Healthcare
  • Government and defense
  • Corporate enterprises
  • Media and entertainment
  • Manufacturing, energy
  • Oil & Gas
  • Retail
  • Others

Adoption of video conferencing in sectors such as media and entertainment, manufacturing, energy, and oil and gas, is in its nascent stage. The market is also witnessing a relatively lower rate of adoption in the retail sector.

However, video conferencing technologies are fast gaining popularity with the advent of innovative desktop solutions, making everyday meetings viable and without installation hurdles. 

Other sections of the report include an analysis of the following

  •  Comparative study of desktop video conferencing vs. room based conferencing vs. web conferencing without video
  •  Market shares of audio, video and web conferencing services
  •  Market scenario and factors causing a decline in CAGR in a key service segment 
  •  Technologies involved in the hosted video conferencing segment
  •  Market perception of limitations to video conferencing
  •  Key drivers, challenges, and trends and their impact on the video conferencing market
  •  Five forces analysis of the video conferencing market
  •  SWOT analysis of the leading companies in the video conferencing market

Related reports

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Products, Services and Software Solutions
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Comparative Study of Desktop Video Conferencing vs. Room-Based Conferencing vs. Web Conferencing without Video
06.3 Market Size and Forecast
06.4 Five Forces Analysis
07. Market Segmentation by Services
07.1 Global Video Conferencing Services Market by Services
07.2 On-premises Video Conferencing Services Segment
07.2.1 Market Size and Forecast
07.3 Hosted Video Conferencing Services Segment
07.3.1 Market Size and Forecast
07.4 Managed Video Conferencing Services Segment
07.4.1 Market Size and Forecast
08. Market Segmentation by End-users
08.1 Global Video Conferencing Market by End-users
09. Geographical Segmentation
09.1 Global Video Conferencing Services Market by Geographical Segmentation
09.2 Conferencing Services Market in APAC
09.2.1 Conferencing Services Market in APAC
09.3 Video Conferencing Services Market in APAC
09.3.1 Video Conferencing Market Size and Forecast in APAC
09.4 Conferencing Services Market in EMEA
09.4.1 Conferencing Services Market in EMEA
09.5 Video Conferencing Services Market in EMEA
09.5.1 Video Conferencing Services Market Size and Forecast in EMEA
09.6 Conferencing Services Market in Americas
09.6.1 Conferencing Services Market in Americas
09.7 Video Conferencing Services Market in Americas
09.7.1 Video Conferencing Services Market Size and Forecast in Americas
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Key Acquisitions
17.2 Key Vendors 2014
17.3 Other Prominent Vendors
17.3.1 Arkadin
17.3.2 AT&T Connect Support
17.3.3 ClickMeeting
17.3.4 Fuze
17.3.5 Glance Networks
17.3.6 Google Open Meetings
17.3.7 HP Virtual Rooms
17.3.8 InterCall
17.3.9 Meeting Zone
17.3.10 MegaMeeting
17.3.11 OmniJoin
17.3.12 OnStream Media
17.3.13 RadVision
17.3.14 ReadyTalk
17.3.15 Saba Software
17.3.16 Skype
17.3.17 Team Viewer
17.3.18 Vidyo
18. Key Vendor Analysis
18.1 Avaya
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Segmentation by Revenue 2012 and 2013
18.1.5 Geographical Segmentation by Revenue 2013
18.1.6 Business Strategy
18.1.7 Recent Developments
18.1.8 SWOT Analysis
18.2 Cisco Systems
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue
18.2.4 Geographical Segmentation by Revenue
18.2.5 Business Strategy
18.2.6 Key Information
18.2.7 SWOT Analysis
18.3 Microsoft
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Polycom
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Product Segmentation by Revenue 2013
18.4.4 Products Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 ZTE
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Segmentation by Revenue 2014
18.5.4 Business Segmentation by Revenue 2013 and 2014
18.5.5 Geographical Segmentation by Revenue 2014
18.5.6 Business Strategy
18.5.7 Recent Developments
18.5.8 SWOT Analysis
19. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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