Video Game Market by Platform and Geography - Forecast and Analysis 2022-2026
- Published: May 2022
- Pages: 140
- SKU: IRTNTR73571
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The predicted growth for the video game market share from 2021 to 2026 is USD 73.62 billion at a progressing CAGR of 7.59%.
This video game market forecast report extensively covers segmentations by:
- Platform - Mobile devices, consoles, and computing device
- Geography - APAC, North America, Europe, South America, and Middle East and Africa
What will the Video Game Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Video Game Market Size for the Forecast Period and Other Important Statistics
"The increasing penetration of e-sports in developing countries, such as Taiwan, Malaysia, and Singapore, will contribute to the growth of the gaming market in APAC during the forecast period."
The video game market report offers information on several market vendors, including Activision Blizzard Inc., Alphabet Inc., Apple Inc., BANDAI NAMCO Europe S.A.S, Capcom Co. Ltd., Electronic Arts Inc., Epic Games Inc., GIANTS Software GmbH, Konami Holdings Corp., Microsoft Corp., NCSOFT Corp., NetEase Inc., Nintendo Co. Ltd., NXC Corp., Rovio Entertainment Corp., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Ubisoft Entertainment, and Vivendi SE among others. Furthermore, our analysts have provided valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches for the coming years.
Video Game Market: Key Drivers, Trends, and Challenges
The rising penetration of smartphones and improving internet access is notably driving the video game market growth, although factors such as the growing cost of game development may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the video game industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Video Game Market Driver
The rising penetration of smartphones and improving internet access is one of the key drivers supporting the video game market growth. There is an increase in the number of mobile gamers, especially in growing economies such as China and India due to the availability of high-end smartphones. The use of large-screen mobile devices with high display resolutions for gaming improves the experience of users. Meanwhile, the internet provides users affordable access to multiplayer games, especially casual online games. According to The World Bank Group, in 2021, the number of global mobile internet subscriptions was 4.32 billion. Hence, many vendors such as Gameloft and Rovio Entertainment have ventured into mobile gaming platforms to provide online games and capitalize on the mobile gaming phenomenon. Thus, improvements in internet access will drive the growth of the global video game market during the forecast period.
Key Video Game Market Trend
The growing popularity of gaming among women is one of the key video game market trends contributing to the market growth. Primarily, before the male population used to dominate the traditional video game market. However, in recent years, there has been a demographic shift in the gaming audience as the number of female gamers has increased in US, which will drive the US video game market. Even though male players still dominate the market, a few of the biggest franchises of games, including League of Legends, Grand Theft Auto, and World of Warcraft, have been registering growth in women participants gamers over the last two years. For instance, as of 2021, approximately 45% of gamers in the US are female, which is expected to increase in the future. Thus, the increasing number of female gamers is estimated to augment the sales of gaming merchandise, software, and hardware. This will drive the growth of the global video game market during the forecast period.
Key Video Game Market Challenge
The growing cost of game development is one of the factors hampering the video game market growth. The consumer demand for various quality enhancements and innovations in-game content has increased the cost of game development. With these requirements, game budgets reached $180.1 billion in 2021. Most game developers use software such as Speed Tree that automates the creation of realistic-looking trees. In addition to the use of such product-modeling software, the game developers have to create detailed customized graphics in a large-scale game. Moreover, currently, most of the game content is complex with respect to characters, items, levels, and visual effects. Such intricacy caters to the needs of modern gamers. As a result, developers need to hire specialized artists for art designing in games, further augmenting production costs. Such associated high costs will impede the video game market growth during the forecast period.
This video game market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Who are the Major Video Game Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Activision Blizzard Inc.
- Alphabet Inc.
- Apple Inc.
- BANDAI NAMCO Europe S.A.S
- Capcom Co. Ltd.
- Electronic Arts Inc.
- Epic Games Inc.
- GIANTS Software GmbH
- Konami Holdings Corp.
- Microsoft Corp.
- NCSOFT Corp.
- NetEase Inc.
- Nintendo Co. Ltd.
- NXC Corp.
- Rovio Entertainment Corp.
- Sony Group Corp.
- Take Two Interactive Software Inc.
- Tencent Holdings Ltd.
- Ubisoft Entertainment
- Vivendi SE
This statistical study of the video game market encompasses successful business strategies deployed by the key vendors. The video game market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
- Activisionblizzard.com - The company offers video games such as Candy Crush, Call of Duty, World of Warcraft, Overwatch, Hearthstone, and Diablo delivering interactive gaming and entertainment experiences.
- Ea.com - The company offers video games such as Grid Legends, Battlefield, NHL, Fifa, Lost in Random and Madden.
- Microsoft.com - The company offers video games such as Asphalt, Roblox, Hill climb racing, Minecraft and Conflict of kindoms.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The video game market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Which are the Key Regions for Video Game Market?
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47% of the market's growth will originate from APAC during the forecast period. China and South Korea are the key markets for the video game market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The expansion of broadband connectivity will facilitate the video game market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 had a positive impact on regional market growth. However, in 2021, with the initiation of large-scale vaccination drives, schools and colleges have started to reopen. Such factors may result in slower growth for the adoption of video games in the region during the forecast period.
What are the Revenue-generating Platform Segments in the Video Game Market?
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The video game market share growth in the mobile devices segment will be significant during the forecast period. In 2020, across the world, people spent approximately 14% of their time using smartphones and tablets for gaming. The availability of low-cost, large-screen mobile devices with high display resolutions has enhanced the gaming experience for people. Furthermore, increasing access to the internet is attracting many new and experienced PC gamers to adopt mobile gaming. This, in turn, will boost the video game market growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the video game market size and actionable market insights on the post-COVID-19 impact on each segment.
Parent Market Analysis
Technavio categorizes the global video game market as a part of the global leisure products industry within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the video game market during the forecast period.
Video Game Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the video game market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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Video Game Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
120 |
|
Base year |
2021 |
|
Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.59% |
|
Market growth 2022-2026 |
$ 73.62 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
6.78 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 47% |
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Key consumer countries |
US, China, South Korea, Japan, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Activision Blizzard Inc., Alphabet Inc., Apple Inc., BANDAI NAMCO Europe S.A.S, Capcom Co. Ltd., Electronic Arts Inc., Epic Games Inc., GIANTS Software GmbH, Konami Holdings Corp., Microsoft Corp., NCSOFT Corp., NetEase Inc., Nintendo Co. Ltd., NXC Corp., Rovio Entertainment Corp., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Ubisoft Entertainment, and Vivendi SE |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Video Game Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive video game market growth during the next five years
- Precise estimation of the video game market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the video game industry across APAC, North America, Europe, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of video game market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Platform
- 5.1 Market segments
- Exhibit 24: Chart on Platform - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Platform - Market share 2021-2026 (%)
- 5.2 Comparison by Platform
- Exhibit 26: Chart on Comparison by Platform
- Exhibit 27: Data Table on Comparison by Platform
- 5.3 Mobile devices - Market size and forecast 2021-2026
- Exhibit 28: Chart on Mobile devices - Market size and forecast 2021-2026 ($ billion)
- Exhibit 29: Data Table on Mobile devices - Market size and forecast 2021-2026 ($ billion)
- Exhibit 30: Chart on Mobile devices - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Mobile devices - Year-over-year growth 2021-2026 (%)
- 5.4 Consoles - Market size and forecast 2021-2026
- Exhibit 32: Chart on Consoles - Market size and forecast 2021-2026 ($ billion)
- Exhibit 33: Data Table on Consoles - Market size and forecast 2021-2026 ($ billion)
- Exhibit 34: Chart on Consoles - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Consoles - Year-over-year growth 2021-2026 (%)
- 5.5 Computing devices - Market size and forecast 2021-2026
- Exhibit 36: Chart on Computing devices - Market size and forecast 2021-2026 ($ billion)
- Exhibit 37: Data Table on Computing devices - Market size and forecast 2021-2026 ($ billion)
- Exhibit 38: Chart on Computing devices - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Computing devices - Year-over-year growth 2021-2026 (%)
- 5.6 Market opportunity by Platform
- Exhibit 40: Market opportunity by Platform ($ billion)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison
- 7.3 APAC - Market size and forecast 2021-2026
- Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.4 North America - Market size and forecast 2021-2026
- Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.5 Europe - Market size and forecast 2021-2026
- Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 China - Market size and forecast 2021-2026
- Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.9 US - Market size and forecast 2021-2026
- Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.10 South Korea - Market size and forecast 2021-2026
- Exhibit 74: Chart on South Korea - Market size and forecast 2021-2026 ($ billion)
- Exhibit 75: Data Table on South Korea - Market size and forecast 2021-2026 ($ billion)
- Exhibit 76: Chart on South Korea - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on South Korea - Year-over-year growth 2021-2026 (%)
- 7.11 Germany - Market size and forecast 2021-2026
- Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.12 Japan - Market size and forecast 2021-2026
- Exhibit 82: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 83: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 84: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ billion)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 90: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 91: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification
- 10.3 Activision Blizzard Inc.
- Exhibit 93: Activision Blizzard Inc. - Overview
- Exhibit 94: Activision Blizzard Inc. - Business segments
- Exhibit 95: Activision Blizzard Inc. - Key offerings
- Exhibit 96: Activision Blizzard Inc. - Segment focus
- 10.4 Electronic Arts Inc.
- Exhibit 97: Electronic Arts Inc. - Overview
- Exhibit 98: Electronic Arts Inc. - Product / Service
- Exhibit 99: Electronic Arts Inc. - Key offerings
- 10.5 Microsoft Corp.
- Exhibit 100: Microsoft Corp. - Overview
- Exhibit 101: Microsoft Corp. - Business segments
- Exhibit 102: Microsoft Corp. - Key news
- Exhibit 103: Microsoft Corp. - Key offerings
- Exhibit 104: Microsoft Corp. - Segment focus
- 10.6 Nintendo Co. Ltd.
- Exhibit 105: Nintendo Co. Ltd. - Overview
- Exhibit 106: Nintendo Co. Ltd. - Business segments
- Exhibit 107: Nintendo Co. Ltd. - Key offerings
- Exhibit 108: Nintendo Co. Ltd. - Segment focus
- 10.7 Rovio Entertainment Corp.
- Exhibit 109: Rovio Entertainment Corp. - Overview
- Exhibit 110: Rovio Entertainment Corp. - Business segments
- Exhibit 111: Rovio Entertainment Corp. - Key offerings
- Exhibit 112: Rovio Entertainment Corp. - Segment focus
- 10.8 Sony Group Corp.
- Exhibit 113: Sony Group Corp. - Overview
- Exhibit 114: Sony Group Corp. - Business segments
- Exhibit 115: Sony Group Corp. - Key news
- Exhibit 116: Sony Group Corp. - Key offerings
- Exhibit 117: Sony Group Corp. - Segment focus
- 10.9 Take Two Interactive Software Inc.
- Exhibit 118: Take Two Interactive Software Inc. - Overview
- Exhibit 119: Take Two Interactive Software Inc. - Product / Service
- Exhibit 120: Take Two Interactive Software Inc. - Key offerings
- 10.10 Tencent Holdings Ltd.
- Exhibit 121: Tencent Holdings Ltd. - Overview
- Exhibit 122: Tencent Holdings Ltd. - Business segments
- Exhibit 123: Tencent Holdings Ltd. - Key offerings
- Exhibit 124: Tencent Holdings Ltd. - Segment focus
- 10.11 Ubisoft Entertainment
- Exhibit 125: Ubisoft Entertainment - Overview
- Exhibit 126: Ubisoft Entertainment - Business segments
- Exhibit 127: Ubisoft Entertainment - Key news
- Exhibit 128: Ubisoft Entertainment - Key offerings
- Exhibit 129: Ubisoft Entertainment - Segment focus
- 10.12 Vivendi SE
- Exhibit 130: Vivendi SE - Overview
- Exhibit 131: Vivendi SE - Business segments
- Exhibit 132: Vivendi SE - Key offerings
- Exhibit 133: Vivendi SE - Segment focus
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 134: Inclusions checklist
- Exhibit 135: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 136: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 137: Research methodology
- Exhibit 138: Validation techniques employed for market sizing
- Exhibit 139: Information sources
- 11.5 List of abbreviations
- Exhibit 140: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- South Korea
- Japan
- Germany
- Rising penetration of smartphones and improving Internet access
- Growing popularity of gaming among women
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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