Global Virtual Reality Market 2015-2019 - Industry Analysis

  • Published: Nov 2015
  • Pages: 85
  • SKU: IRTNTR7492

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Market outlook of the global virtual reality market

Virtual reality (VR) is a 3D computer-generated environment that gives the users an option to engage themselves with the virtual world and to execute a series of actions. The advent of new VR content and apps during the forecast period will result in this market’s profound growth rate of more than 96% during the forecast period.

Technavio’s market research analyst has estimated the Americas to account for more than 80% of the total market revenue during the next five years. The augmented sale of Oculus and Sony developer version kits in the US region is expected to result in this region’s high revenue generation capacity during the forecast period.  

End-user segmentation of the VR market

  • PC gaming
  • Console gaming
  • Mobile gaming

The mobile gaming segment is expected to be the major revenue-contributing segment during the forecast period. In this segment, upcoming trends like the integration of VR and augmented reality in mobile games are expected to result in this segment’s high revenue generation capacity during the forecast period.

Segmentation by component and analysis of the VR market

  • Hardware
  • Software

In this market research report, analysts have estimated the hardware segment to account for more than 73% of the total market revenue by 2019. The launch of new and affordable VR head-mounted displays (HMDs) by manufacturers like Oculus, Samsung, and Sony is expected to account for this segment’s high dominion of the market during the forecast period.

Competitive landscape and key vendors

This market is highly competitive and is dominated by a few key players like Oculus and Sony. To gain traction in this market, numerous large vendors focus on acquisitions as it poses a major threat to smaller players in the market. Adoption of this strategy will help large companies to increase their footfall in the market and will also aid in increasing the revenue generated by them.

Key vendors in this market are -

  • Avegant
  • Beijing ANTVR Technology
  • Criffin
  • EON Reality
  • Google
  • HTC
  • ImmersiON-VRelia
  • Leap Motion
  • Oculus VR
  • Razer
  • Samsung
  • Shoogee (Durovis Dive)
  • Sony
  • Virtalis
  • Virtual Realities
  • Vrizzmo
  • WorldViz

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global virtual reality market?
  • What are the key market trends impacting the growth of the global virtual reality market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global virtual reality market?
  • What are the market opportunities and threats faced by the vendors in the global virtual reality market?
  • Trending factors influencing the market shares of APAC, EMEA, and the Americas?
  • What are the key outcomes of the five forces analysis of the global virtual reality market?

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Table of Contents

PART 01: Executive summary
  •  Highlights
PART 02: Scope of the report
  •  Market overview
  •  End-user segments
  •  Base year
  •  Geographical areas
  •  Market size calculation and segmentation
  •  Common currency conversion rates
PART 03: Market research methodology
  •  Research methodology
  •  Economic indicators
PART 04: Introduction
  •  Key market highlights
PART 05: Market landscape
  •  Market overview
  •  Components of VR system
  •  VR transition
  •  Market size and forecast
  •  Five forces analysis
PART 06: Market segmentation  by components
  •  Global virtual reality market revenue contribution: Hardware versus software
PART 07: Market segmentation by end-user
  •  Gaming
  •  Entertainment
  •  Industrial
  •  E-commerce
  •  Sports and fitness
  •  Travel and tourism
  •  Military and aviation
PART 08: Geographical segmentation
  •  Global virtual reality market 2015-2019 by geography
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
 Competitive scenario
PART 15: Key vendor analysis
  •  Avegant
  •  Beijing ANTVR Technology
  •  Criffin
  •  EON Reality
  •  Google
  •  HTC
  •  ImmersiON-VRelia
  •  Leap Motion
  •  Oculus VR
  •  Razer
  •  Samsung
  •  Shoogee (Durovis Dive)
  •  Sony
  •  Virtalis
  •  Virtual Realities
  •  Vrizzmo
  •  WorldViz
PART 16: Appendix
  •  List of abbreviations
PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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