Virtual Reality Cardboard Market 2015-2019 - Industry Analysis

  • Published: Oct 2015
  • Pages: 62
  • SKU: IRTNTR7202

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Market outlook of the virtual reality cardboard market

Virtual reality (VR) cardboards include Google cardboards and other VR headsets that are based on the design specified by Google. A VR headset can be made up of cardboard, plastic, wood, or aluminium and requires the user to place a smart device in the headset to experience VR. The global market for VR cardboards is expected to post a profound market growth rate of approximately 152% by 2019. The recent increase in the number of apps being developed for VR headsets is expected to account for this market’s remarkable growth rate during the forecast period.

In this market study, Technavio’s market research analysts estimate factors like the low cost of VR headsets to drive market growth in the next five years. The assembly parts used to manufacture VR cardboards are cost effective and do not require heavy machinery or huge manufacturing plants to produce these VR cardboards. This low cost of VR cardboards is expected to foster its adoption during the forecast period.

Geographical segmentation of the VR cardboard market

  • APAC
  • EMEA
  • Americas

Currently, the Americas dominate the global market for VR cardboards followed by the APAC and the EMEA region. However, Technavio’s market research analyst has envisaged the APAC region to show the highest market growth rate during the forecast period because of its large smartphone user base, especially in regions like India, China, Japan, and Indonesia.

Competitive landscape and key vendors

This market is highly competitive and contains numerous listed and non-listed vendors. Competition in the VR cardboard market is expected to intensify during the forecast period due to the advent of new vendors in this market. Competition between the non-listed vendors is expected to be very high, whereas competition in the listed category is expected to be moderate during the forecast period.

Key vendors in this market are -

  • DODOCase
  • Powis Custom
  • Unofficial Cardboard
  • ZAAK

Growth drivers, challenges, and upcoming trends: VR cardboards

Technavio’s market research analysts estimate upcoming trends, like the advent of 360-degree cameras, to propel market growth during the forecast period. These cameras can capture 3D videos for VR experiences and are useful for building content for apps. For instance, the launch of a new platform called Jump by Google is expected to foster market growth as it facilitates the creation and sharing of VR content.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the VR cardboard market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the virtual reality cardboard market?
  • What are the key market trends impacting the growth of the virtual reality cardboard market?
  • What are the challenges to market growth?
  • Who are the key vendors in the virtual reality cardboard market?
  • What are the market opportunities and threats faced by the vendors in the virtual reality cardboard market?
  • Trending factors influencing the market shares of APAC, EMEA, and the Americas?
  • What are the key outcomes of the five forces analysis of the virtual reality cardboard market?

Technavio also offers customization on reports based on specific client requirement.

Related reports

  • Virtual Reality (VR) in Global Gaming Market 2015-2019
  • Virtual Reality in Gaming Market in APAC 2015-2019
Read More Read Less

PART 01: Executive summary
PART 02: Scope of the report
Market size calculation
Geographical segmentation
Vendor analysis
Common currency conversion rates
Base Year
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
PART 06: Market size and forecast
By unit shipment
By revenue
Drivers and their impact
Challenges and their impact
Trends and their impact
Five forces analysis
PART 07: End user applications
PART 08: Geographical segmentation
PART 09: Vendor landscape
Competitive scenario
Vendor offerings
PART 10: Key vendor analysis
Powis Custom
Unofficial Cardboard
PART 11: Appendix
List of abbreviation

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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