Vodka Market by Product, Distribution Channel, Price, and Geography - Forecast and Analysis 2020-2024

  • Published: Dec 2020
  • Pages: 120
  • SKU: IRTNTR45940

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The vodka market size has the potential to grow by 221.53 million L during 2020-2024, and the market’s growth momentum will accelerate at a CAGR of 1.42%. 

This report provides a detailed analysis of the market by product (unflavored and flavored), distribution channel (off-trade and on-trade), price (premium and value), geography (APAC, Europe, MEA, North America, and South America), and key vendors. 

Market Overview

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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 


  • Anheuser Busch InBev SA/NV
  • Bacardi Ltd.
  • Becle SAB de CV
  • Brown-Forman Corp.
  • Constellation Brands Inc.
  • Davide Campari-Milano Spa
  • Diageo Plc
  • Pernod Ricard SA
  • Polmos Zyrardow Sp. ZOO
  • Suntory Holdings Ltd.


The vodka market is fragmented and the vendors are deploying growth strategies such as expanding their premium segment of vodka offerings to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as rising demand for superior and premium alcoholic beverages to achieve growth opportunities. However, factors such as increasing competition from other spirits and alcoholic beverages will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the vodka market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies, 

This vodka market analysis report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities. 

Vodka Market: Key Drivers and Trends

  • The expansion of organized retailing will be one of the significant factors fueling vodka market growth.
  • Owing to the rise in population, the demand for supermarkets is also growing.
  • Organized retailing has grown worldwide with the setting up of supermarkets, hypermarkets, and specialty stores.
  • Alcoholic beverages are sold by a large number of organized retailers in major markets such as the US, and vendors in the market are highly dependent on such large organized retailers.
  • Supermarkets account for a major distribution channel, making food and beverages easily available to consumers.
  • The rising demand for superior and premium alcoholic beverages will also contribute to the vodka market growth.
  • While choosing alcoholic beverages, millennials focus more on quality rather than the price. Therefore, one of the primary drivers of the global vodka market is the increasing demand for high-quality products.
  • Consumers are aware of the harmful effects of consuming low-quality alcohol, which drives the sale of superior and high-quality alcoholic beverages.
  • Expensive, premium products use natural ingredients and undergo more careful and detailed aging and distillation processes that most consumers prefer nowadays.


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Vodka Market: Segmentation by Geography

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32% of the market’s growth will originate from APAC during the forecast period. The Philippines, India, and Japan are the key markets for vodka in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The rising disposable income of consumers is one of the prime factors that will facilitate the vodka market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Vodka Market: Segmentation by Product

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Unflavored vodka is a neutral spirit lacking aroma, color, and taste. Consumers' preferences for unflavored vodkas vary as they mostly prefer to use vodka in cocktails. For this reason, vendors that specialize in unflavored vodkas offer products made from different raw materials, making it easy for consumers to choose as per their requirements. Such efforts by vendors are expected to drive the growth of the unflavored vodka market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the vodka market size. Fetch actionable market insights on post COVID19 impact on each segment.   



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Vodka Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive vodka market growth during the next five years
  • Precise estimation of the vodka market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the vodka industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of vodka market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024

    Five Forces Analysis

    • Five Forces Analysis
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Unflavored - Market size and forecast 2019-2024
    • Flavored - Market size and forecast 2019-2024
    • Market opportunity by Product

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Off-trade - Market size and forecast 2019-2024
    • On-trade - Market size and forecast 2019-2024
    • Market opportunity by Distribution channel

    Market Segmentation by Price

    • Market segments
    • Comparison by Price
    • Premium - Market size and forecast 2019-2024
    • Value - Market size and forecast 2019-2024
    • Market opportunity by Price

    Customer landscape

    • Overview

    Geographic Landscape

    • Geographic segmentation
    • Geographic comparison
    • Europe - Market size and forecast 2019-2024
    • North America - Market size and forecast 2019-2024
    • APAC - Market size and forecast 2019-2024
    • South America - Market size and forecast 2019-2024
    • MEA - Market size and forecast 2019-2024
    • Key leading countries
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Anheuser Busch InBev SA/NV
    • Bacardi Ltd.
    • Becle SAB de CV
    • Brown-Forman Corp.
    • Constellation Brands Inc.
    • Davide Campari-Milano Spa
    • Diageo Plc
    • Pernod Ricard SA
    • Polmos Zyrardow Sp. ZOO
    • Suntory Holdings Ltd.


    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts



    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis


    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
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    The vodka market growth will increase by $221.53 million L during 2019-2024.
    The vodka market is expected to grow at a CAGR of 1.42% during 2019-2024.
    Technavio has segmented the vodka market by product (Unflavored and Flavored) ,distribution channel (Off-trade and On-trade) , and price (Premium and Value).
    Anheuser Busch InBev SA/NV, Bacardi Ltd., Becle SAB de CV, Brown-Forman Corp., Constellation Brands Inc., Davide Campari-Milano Spa, Diageo Plc, Pernod Ricard SA, Polmos Zyrardow Sp. ZOO, Suntory Holdings Ltd. are a few of the key vendors in the vodka market.
    APAC will register the highest growth rate of 31.56% among the other regions. Therefore, the vodka market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
    • US
    • UK
    • Russian Federation
    • Canada
    • Brazil
    The key factors driving the vodka market growth are:
    • Expansion of organized retailing
    The vodka market vendors should focus on grabbing business opportunities from the unflavored segment as it accounted for the largest market share in the base year.
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