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The wallcovering market share in the US is expected to increase by USD 9.21 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.44%.
This wallcovering market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers wallcovering market in the US segmentation by end-user (residential and commercial) and product type (wall panel, tiles, and metallic wall covering). The wallcovering market in the US report also offers information on several market vendors, including Ahlstrom Munksjo Oyj, Berkshire Hathaway Inc., BRADLEY USA LLC, Brewster Home Fashions, F. Schumacher and Co., Koch Industries Inc., Koroseal Interior Products LLC, The Sherwin-Williams Co., Wallquest Inc., and York Wallcoverings Inc. among others.
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The increasing trend for interior designing is notably driving the wallcovering market growth in the US, although factors such as highly complex inventory, supply chain, and merchandising management may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the wallcovering industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Wallcovering Market Driver in the US
The increasing trend for interior designing is one of the key drivers supporting the wallcovering market growth in the US. Interior designing and related products are characterized by contemporary styles and designs where modern designs have ample growth potential. On the flip side, traditional designs have been pacing slower due to their declining use. The growing number of working women and their increased participation in household decision-making also significantly increase interest in interior designs. Furthermore, online platforms play a major role in generating interest and motivating consumers to invest in interior designs. Independent bloggers and designers tie-up with popular e-commerce players and top-quality websites that showcase and familiarize customers with the latest trends and products. Some popular websites include apartmenttherapy.com and home-furnishing.com. Therefore, the increasing trends of interior designs will propel the demand for wallcovering products in the US during the forecast period.
Key Wallcovering Market Trend in the US
Availability of personalized and customized wall decor products is one of the key trends contributing to the wallcovering market growth in the US. Since most customers do not hesitate to pay extra for product personalization, retailers can set an extra markup or margin on their offerings, which will translate to more profit. In line with this, online retailers play a pivotal role in providing such services to customers more conveniently. In addition, vendors of wall decor items offer the product customization option to their customers at both the macro and micro levels. Also, customers can choose their products based on their customization requirements. Retailers such as Walmart, and Amazon also offer customization services. Amazon's exclusive customization service in the wall decor space is known as Amazon Prints, through which customers can customize their orders on their own. This will further enhance the growth of the wallcovering market in the US during the forecast period.
Key Wallcovering Market Challenge in the US
The highly complex inventory, supply chain, and merchandising management are some of the factors hindering the wallcovering market growth in the US. Manufacturers are supposed to assess the market properly and manufacture products to meet the fluctuations in seasonal demand. However, any overstocking of products to meet seasonal demand involves huge risks, as it can lead to a significant number of product returns or write-offs in inventory for manufacturers. On the other hand, the shortage of popular items can adversely impact sales and lead to customers shifting to other brands and products. Inventory management and merchandising management of wallcovering is a critical strategy for vendors. Thus, the criticality and cost concerns associated with inventory, supply chain, and merchandising management increase the risks and uncertainties in the market. These issues hamper the smooth operations of vendors and pose challenges for the growth of the market. Such factors are expected to negatively impact the growth of the market during the forecast period.
This wallcovering market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the wallcovering market in the US as a part of the global home furnishing market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the wallcovering market in the US during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the wallcovering market in the US encompasses successful business strategies deployed by the key vendors. The wallcovering market in the US is fragmented and the vendors are deploying growth strategies such as quality and prices to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The wallcovering market in the US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the wallcovering market in the US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the home furnishing market includes the following core components:
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
***1. Executive Summary
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 01: Parent market
**2.2: Market Characteristics
**2.3 Value chain analysis
*Exhibit 02: Value chain analysis : Home furnishings
*2.3.1 Input
*2.3.2 Inbound logistics
*2.3.3 Operations
*2.3.4 Outbound logistics
*2.3.5 Marketing and sales
*2.3.6 Service
*2.3.7 Support activities
*2.3.8 Innovation
***3. Market Sizing
**3.1 Market definition
*Exhibit 03: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 04: Market segments
**3.3 Market size 2020
**3.4 Market outlook: Forecast for 2020 - 2025
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 05: Global - Market size and forecast 2021 - 2026 ($ million)
*Exhibit 06: Global market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 07: Five forces analysis 2020 & 2025
**4.2 Bargaining power of buyers
**4.3 Bargaining power of suppliers
**4.4 Threat of new entrants
**4.5 Threat of substitutes
**4.6 Threat of rivalry
**4.7 Market condition
*Exhibit 08: Market condition - Five forces 2021
***5 Market Segmentation by End-user
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 09: End-user - Market share 2021-2026 (%)
**5.2 Comparison by End-user
*Exhibit 10: Comparison by End-user
**5.3 Residential - Market size and forecast 2021-2026
*Exhibit 11: Residential - Market size and forecast 2021-2026 ($ million)
*Exhibit 12: Residential - Year-over-year growth 2021-2026 (%)
**5.4 Commercial - Market size and forecast 2021-2026
*Exhibit 13: Commercial - Market size and forecast 2021-2026 ($ million)
*Exhibit 14: Commercial - Year-over-year growth 2021-2026 (%)
**5.5 Market opportunity by End-user
*Exhibit 15: Market opportunity by End-user
***6 Market Segmentation by Product type
**6.1 Market segments
*The segments covered in this chapter are:
*Exhibit 16: Product type - Market share 2021-2026 (%)
**6.2 Comparison by Product type
*Exhibit 17: Comparison by Product type
**6.3 Wall panel - Market size and forecast 2021-2026
*Exhibit 18: Wall panel - Market size and forecast 2021-2026 ($ million)
*Exhibit 19: Wall panel - Year-over-year growth 2021-2026 (%)
**6.4 Tiles - Market size and forecast 2021-2026
*Exhibit 20: Tiles - Market size and forecast 2021-2026 ($ million)
*Exhibit 21: Tiles - Year-over-year growth 2021-2026 (%)
**6.5 Metallic wall covering - Market size and forecast 2021-2026
*Exhibit 22: Metallic wall covering - Market size and forecast 2021-2026 ($ million)
*Exhibit 23: Metallic wall covering - Year-over-year growth 2021-2026 (%)
**6.6 Market opportunity by Product type
*Exhibit 24: Market opportunity by Product type
***7 Customer landscape
**7.1 Overview
*Exhibit 25: Customer landscape
***8 Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Increasing trend for interior designing
*8.1.2 Growth in non-woven and paper-based wallpapers
*8.1.3 Increasing demand for digitally printed solutions
**8.2 Market challenges
*8.2.1 Highly complex inventory, supply chain, and merchandising management
*8.2.2 Strong competition from the paints segment
*8.2.3 Recent changes in the macro-environment are expected to negatively impact customer
*Exhibit 26: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Availability of personalized and customized wall decor products
*8.3.2 Rebounding residential construction activity
*8.3.3 Recovery in wall panel sales aided by higher awareness
***9. Vendor Landscape
**9.1 Competitive scenario
**9.2 Vendor landscape
*Exhibit 27: Vendor Landscape
**9.3 Landscape disruption
*Exhibit 28: Landscape disruption
**9.4 Industry risks
*Exhibit 29: Industry risks
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 30: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 31: Market positioning of vendors
**10.3 Ahlstrom Munksjo Oyj
*Exhibit 32: Ahlstrom Munksjo Oyj - Overview
*Exhibit 33: Ahlstrom Munksjo Oyj - Business segments
*Exhibit 34: Ahlstrom Munksjo Oyj - Key news
*Exhibit 35: Ahlstrom Munksjo Oyj - Key offerings
*Exhibit 36: Ahlstrom Munksjo Oyj - Segment focus
**10.4 Berkshire Hathaway Inc.
*Exhibit 37: Berkshire Hathaway Inc. - Overview
*Exhibit 38: Berkshire Hathaway Inc. - Business segments
*Exhibit 39: Berkshire Hathaway Inc. - Key offerings
*Exhibit 40: Berkshire Hathaway Inc. - Segment focus
**10.5 BRADLEY USA LLC
*Exhibit 41: BRADLEY USA LLC - Overview
*Exhibit 42: BRADLEY USA LLC - Product and service
*Exhibit 43: BRADLEY USA LLC - Key offerings
**10.6 Brewster Home Fashions
*Exhibit 44: Brewster Home Fashions - Overview
*Exhibit 45: Brewster Home Fashions - Product and service
*Exhibit 46: Brewster Home Fashions - Key offerings
*10.7 F. Schumacher and Co.
*Exhibit 47: F. Schumacher and Co. - Overview
*Exhibit 48: F. Schumacher and Co. - Product and service
*Exhibit 49: F. Schumacher and Co. - Key offerings
**10.8 Koch Industries Inc.
*Exhibit 50: Koch Industries Inc. - Overview
*Exhibit 51: Koch Industries Inc. - Product and service
*Exhibit 52: Koch Industries Inc. - Key news
*Exhibit 53: Koch Industries Inc. - Key offerings
**10.9 Koroseal Interior Products LLC
*Exhibit 54: Koroseal Interior Products LLC - Overview
*Exhibit 55: Koroseal Interior Products LLC - Product and service
*Exhibit 56: Koroseal Interior Products LLC - Key offerings
**10.10 The Sherwin-Williams Co.
*Exhibit 57: The Sherwin-Williams Co. - Overview
*Exhibit 58: The Sherwin-Williams Co. - Business segments
*Exhibit 59: The Sherwin-Williams Co. - Key news
*Exhibit 60: The Sherwin-Williams Co. - Key offerings
*Exhibit 61: The Sherwin-Williams Co. - Segment focus
**10.11 Wallquest Inc.
*Exhibit 62: Wallquest Inc. - Overview
*Exhibit 63: Wallquest Inc. - Product and service
*Exhibit 64: Wallquest Inc. - Key offerings
**10.12 York Wallcoverings Inc.
*Exhibit 65: York Wallcoverings Inc. - Overview
*Exhibit 66: York Wallcoverings Inc. - Product and service
*Exhibit 67: York Wallcoverings Inc. - Key offerings
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 ????Objectives
*11.1.3 ????Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 68: ?Currency conversion rates for US$?
**11.3 Research Methodology
*Exhibit 69: ?Research Methodology
*Exhibit 70: ??Validation techniques employed for market sizing?
*Exhibit 71: ??Information sources
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