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The winter sports apparel market share is expected to increase to USD 623.16 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.74%.
This winter sports apparel market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers winter sports apparel market segmentations by end-user (male and female), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The winter sports apparel market report also offers information on several market vendors, including Goldwin Inc, adidas AG, Amer Sports Corp., BAUER Hockey LLC, Bogner homeshopping GmbH and Co. KG, Burton Corp., Clarus Corp., Columbia Sportswear Co., Decathlon SA, DESCENTE Ltd., Group Rossignol USA Inc., Halti Oy, Millet Mountain Group SAS, Nike Inc., Phenix Co. Ltd., SCOTT Sports SA, Trek Kit India Pvt. Ltd., Under Armour Inc., VF Corp., and Volcom LLC among others.
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The innovations in winter sports apparel designs and portfolio expansion is notably driving the winter sports apparel market growth, although factors such as high costs of winter sports infrastructure may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the winter sports apparel industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Winter Sports Apparel Market Driver
The innovations in winter sports apparel designs and portfolio expansion is one of the key factors driving the winter sports apparel market growth. Vendors operating in the market offer a variety of winter sports apparel suitable for different types of winter sports. For instance, Columbia Sportswear Company offers winter sports apparel such as Women's Whirlibird III Interchange Jacket, Men's Alpine Action Jacket, and Men's Bugaboo II Pant. The winter sports apparel products offered by the company feature Omni-Heat thermal reflective, zip-in interchange system, adjustable cuffs, and several other features. Thus, the availability of such multifeatured winter sports apparel will have a positive impact on the market under focus during the forecast period.
Key Winter Sports Apparel Market Trend
Increased participation by women in winter sports is one of the key winter sports apparel market trends supporting the market growth. Primarily, the US and Canada witnessed huge participation in winter sports by many high school and female college players in 2022. These countries have numerous colleges that offer winter sports scholarships exclusively to women, which is rising the popularity of sports among them. Further, participation by women in ice hockey is increasing, particularly in Canada. In 2020, women players constituted nearly 46% of the total number of ice hockey players in the country. Globally, the number of registered female players in ice hockey grew by 33.85% between 2007 and 2018. Hence, the increased participation by women in winter sports will have a significant impact on the market under focus during the forecast period.
Key Winter Sports Apparel Market Challenge
High costs of winter sports infrastructure is one of the factors hindering the winter sports apparel market growth. Most countries in APAC and MEA have resources to support a few sports but lack the infrastructure for others. Therefore, the sidelining of winter sports is a serious challenge for the market under focus. Moreover, ice rinks used in winter sports are expensive. Factors such as the rising real estate prices, the increasing costs of utilities, and high remodeling costs hamper the ice rinks market. Ice rink owners also find it difficult to recover the money spent on developing ice rinks. Therefore, the high infrastructural costs associated with ice rinks are estimated to inhibit the growth of the winter sports apparel market during the forecast period.
This winter sports apparel market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global winter sports apparel market as a part of the global apparel, accessories, and luxury goods market within the textiles, apparel, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the winter sports apparel market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the winter sports apparel market encompasses successful business strategies deployed by the key vendors. The winter sports apparel market is fragmented and the vendors are deploying growth strategies such as price, quality, brand, and variety to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The winter sports apparel market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the winter sports apparel market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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35% of the market's growth will originate from North America during the forecast period. The US is the key market for the winter sports apparel market in North America. Market growth in this region will be slower than the growth of the market in other regions.
Many communities in the region maintain ice skating rinks as part of their public recreational programs, which will facilitate the winter sports apparel market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 hampered the growth of the regional market. However, the relaxation of lockdown measures and the redesign of distribution channels in the first half of 2021 due to the widespread COVID-19 vaccination drive are likely to enhance the demand for winter sports apparel during the forecast period.
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The winter sports apparel market share growth by the male segment will be significant during the forecast period. The winter sports apparel segment for males dominates the market. Winter sports apparel for males includes jackets, pants, and insulators. Moreover, vendors offer different apparel for males for different winter sports. This has increased the participation of males in various international winter sports such as the Winter Olympic Games. which is driving the growth of the segment.
This report provides an accurate prediction of the contribution of all the segments to the growth of the winter sports apparel market size and actionable market insights on post COVID-19 impact on each segment.
Winter Sports Apparel Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.74% |
Market growth 2022-2026 |
$ 623.16 million |
Market structure |
Fragmented |
YoY growth (%) |
5.0 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Goldwin Inc, adidas AG, Amer Sports Corp., BAUER Hockey LLC, Bogner homeshopping GmbH and Co. KG, Burton Corp., Clarus Corp., Columbia Sportswear Co., Decathlon SA, DESCENTE Ltd., Group Rossignol USA Inc., Halti Oy, Millet Mountain Group SAS, Nike Inc., Phenix Co. Ltd., SCOTT Sports SA, Trek Kit India Pvt. Ltd., Under Armour Inc., VF Corp., and Volcom LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by End-user
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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