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Compared to a summer tire or an all season tire, winter tires provide better grip and traction and also reduce the braking distance. Statistically, a vehicle moving at a speed of 50km/h and equipped with winter tires, comes to a standstill (when applied brakes) after 35 meters, as opposed to a distance of 43 meters for a vehicle running on regular or all-season tires.
Winter tires are usually manufactured using compounds that produce grip at low temperatures and a tread pattern to make running of vehicles in snow much easier. Winter tires have 35 percent more groove area that would displace the snow and slush. The tread patterns for winter tires have more blading as compared to the summer tires. A winter tire has a very narrow tread width as the narrow tread assists in preventing the tire from floating on the snow and slush. The winter tires are constructed or designed to have a lower stiffness or spring rate.
Italy embraced winter tire laws on November 8, 2011 (AttoDirigenziale and Provincia di Firenze). As per these laws, vehicles in the country need to have winter tires. Road signs indicate the use of winter tires from mid-November to mid-April. As the country has mixed weather conditions that differ from inland northern areas to the coastal areas, a considerable difference in temperature is observed during winters. For instance, during winters the temperature may vary in the range of -2 degree Celsius in Milan to 20 degree Celsius in Palermo. Typically required for places with less than 7 degree Celsius of temperature, such variations have created a market demand for winter tires.
The growth of the automotive industry in the country drives the demand for winter tires. As of 2011, Italy had 605 passenger cars per thousand people, which in a way depicts the commercial viability of the Winter Tire Market in the country. While Italy has over 37 million passenger cars in use, the light commercial vehicle segment is also growing steadily, and it is positively impacting the demand for winter tires in Italy.
Regions that experience snowfalls are declared apt for winter tires. Vehicle owners tend to change tires twice a year, once at the onset of winter, and the other during the beginning of summers, which results in additional sales for tire vendors.
The replacement market is of significant importance as the majority of tire sales come through the life of a vehicle generated here. Tire vendors are encouraged to introduce new product offerings in the market thanks to the growing OEMs and replacement tires segment. For OEMs, tires form a part of the overall finished product they offer in the market, and, therefore, the relative sale volumes can be attributed to replacements. Replacement tires reach the market either through company-owned retail chains, franchises retail outlets or multi-brand dealers and whole sellers.
Analysts have calculated the market size on the basis of the unit sales of winter tires in Italy. The market includes the following product segments:
Passenger Car and Utility Vehicles Winter Tires
The research report includes an in-depth study of the prominent tire companies including the following:
The report also includes a comprehensive SWOT analysis of the top companies, discussing their various business segments by revenue and by geography.
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1 Executive Summary
2 List of Abbreviations
3 Scope of the Report
3.1 Market overview
4 Market Research Methodology
4.1 Market research process
4.2 Research methodology
5 Tire Market Overview
6 Tire Classification
6.1 Classification of tires by application
6.2 Classification of tires by construction technology
06.2.1 Radial technology
06.2.2 Bias technology
6.3 Classification of tires by weather conditions
7 Tires: Key Markets and Distribution Channels
8 Factors Influencing Cost of Manufacturing Tires
08.1.1 Raw materials:
9 The Life Cycle of Tires
9.1 Scrap disposal
9.2 Tire derived fuel
9.3 Recycled new products
9.4 Retread
10 Segmentation of Key Tire Manufacturers by Geography
11 Traits of European Tire Market
12 EU Tire Labeling Regulations
13 EU Winter Tire Regulations
14 Winter Tires – an Overview
15 Italy – an Introduction
16 General Overview of Tire Market in Italy
16.1 Winter tires replacement market and associated revenue opportunity
16.2 Italy: winter tire regulations
17 Market Landscape
17.1 Winter tire market in Italy 2014-2019
17.2 Five forces analysis
18 Segmentation of Winter Tires Market by Vehicle Type
18.1 Passenger cars
18.2 LCVs and HCVs
18.3 Buses
19 Buying Criteria
20 Market Growth Drivers
21 Drivers and their Impact
22 Market Challenges
23 Impact of Drivers and Challenges
24 Market Trends
25 Trends and their Impact
26 Winter Tires: Safety Advantage and Storage
27 Vendor Landscape
27.1 Competitive scenario
28 Key Vendor Analysis
28.1 Apollo Vredestein
28.1.1 Key Facts
28.1.2 Business Overview
28.1.3 Product Segmentation
28.1.4 Geographical Segmentation
28.1.5 Recent Developments
28.1.6 SWOT Analysis
28.2 Bridgestone
28.2.1 Key Facts
28.2.2 Business Overview
28.2.3 Business Segmentation by Revenue 2014
28.2.4 Geographical Segmentation 2014
28.2.5 Business Strategy
28.2.6 Recent Developments
28.2.7 SWOT Analysis
28.3 Continental
28.3.1 Key Facts
28.3.2 Business Overview
28.3.3 Business Segmentation by Revenue 2013
28.3.4 Business Segmentation by Revenue 2012 and 2013
28.3.5 Geographical Segmentation 2013
28.3.6 Business Strategy
28.3.7 Recent Developments
28.3.8 SWOT Analysis
28.4 Cooper Tire & Rubber
28.4.1 Key Facts
28.4.2 Business Overview
28.4.3 Business Segmentation by Revenue 2013
28.4.4 Business Segmentation by Revenue 2012 and 2013
28.4.5 Geographical Segmentation by Revenue 2013
28.4.6 Business Strategy
28.4.7 Recent Developments
28.4.8 SWOT Analysis
28.5 Goodyear Dunlop Tires Europe
28.5.1 Key facts
28.5.2 Business overview
28.5.3 Product segmentation
28.5.4 Recent developments
28.5.5 SWOT analysis
28.6 Kumho Tire
28.6.1 Key Facts
28.6.2 Business Overview
28.6.3 Product Segmentation
28.6.4 Business Segmentation by Revenue 2013
28.6.5 Business Segmentation by Revenue 2012 and 2013
28.6.6 Geographical Segmentation by Revenue 2013
28.6.7 Business Strategy
28.6.8 Recent Developments
28.6.9 SWOT Analysis
28.7 Maxxis International
28.7.1 Key Facts
28.7.2 Business Overview
28.7.3 Product Segmentation
28.7.4 Geographical Segmentation
28.7.5 Recent Developments
28.7.6 SWOT Analysis
28.8 Michelin
28.8.1 Key Facts
28.8.2 Business Overview
28.8.3 Business Segmentation by Revenue 2014
28.8.4 Business Segmentation by Revenue 2013 and 2014
28.8.5 Business Strategy
28.8.6 Recent Developments
28.8.7 SWOT Analysis
28.9 Nokian Tyres
28.9.1 Key Facts
28.9.2 Business Overview
28.9.3 Business Segmentation by Revenue 2013
28.9.4 Business Segmentation by Revenue 2012 and 2013
28.9.5 Geographical Segmentation by Revenue 2013
28.9.6 Business Strategy
28.9.7 Recent Developments
28.9.8 SWOT Analysis
28.1 Pirelli
28.10.1 Key Facts
28.10.2 Business Overview
28.10.3 Business Segmentation by Revenue 2013
28.10.4 Business Segmentation by Revenue 2012 and 2013
28.10.5 Geographical Segmentation by Revenue 2013
28.10.6 Sales Segmentation by End-markets 2013
28.10.7 Business Strategy
28.10.8 Recent Developments
28.10.9 SWOT Analysis
28.11 ROSAVA
28.11.1 Key Facts
28.11.2 Business Overview
28.11.3 Product Segmentation
28.11.4 SWOT Analysis
28.12 Sumitomo Rubber Industries
28.12.1 Key Facts
28.12.2 Business Overview
28.12.3 Business Segmentation by Revenue 2013
28.12.4 Geographical Segmentation by Revenue 2013
28.12.5 Business Strategy
28.12.6 Recent Developments
28.12.7 SWOT Analysis
28.13 Toyo Tire & Rubber
28.13.1 Key Facts
28.13.2 Business Overview
28.13.3 Business Segmentation by Revenue 2014
28.13.4 Geographical Segmentation by Revenue 2014
28.13.5 Business Strategy
28.13.6 Recent Developments
28.13.7 SWOT Analysis
28.14 Yokohama Rubber
28.14.1 Key Facts
28.14.2 Business Overview
28.14.3 Business segmentation by revenue 2014
28.14.4 Business segmentation by revenue 2013 and 2014
28.14.5 Geographical segmentation by revenue 2014
28.14.6 Business strategy
28.14.7 Recent developments
28.14.8 SWOT Analysis
29 Other Reports in the Series
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