Enjoy complimentary customisation on priority with our Enterprise License!
The Air Care Market size is projected to increase by USD 4.6 billion and the market size is estimated to grow at a CAGR of 5.65% between 2022 and 2027. Market expansion hinges on several factors, including the flourishing fragrance industry, increased consumer expenditure on homecare products, and the advent of innovative designs for air freshener dispensers. Moreover, the market's trajectory is shaped by diverse elements such as the menace posed by counterfeit products, health-related apprehensions linked to air fresheners, and the sensitivity of consumers towards pricing. Challenges in market growth manifest in the form of threats from counterfeit items, health implications associated with air fresheners, and the price-conscious nature of consumers. Despite these hurdles, the market continues to evolve, driven by the allure of fragrances, the importance of maintaining a fresh home environment, and ongoing innovations in dispenser designs. Addressing counterfeit concerns, addressing health-related apprehensions, and implementing strategies to cater to diverse consumer budget constraints are vital for navigating market complexities and ensuring sustained growth.
To learn more about this report, Request Free Sample
The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels accounted for the largest share of the global aircare market in 2022. The market in 2022 was dominated by offline distribution channels, including hotels, restaurants, and retailers. Air care products, such as room fresheners, air moisturizers, aircare systems, aircare machines, and air purifiers, are popular solutions for maintaining clean and fresh indoor environments.
Get a glance at the market contribution of various segments View the PDF Sample
The offline segment was valued at USD 6.90 billion in 2017 and continued to grow until 2021. Hypermarkets and supermarkets offer a wide range of air care products with various fragrances, styles, and price points, increasing sales opportunities. These establishments often run promotions and discounts, further boosting sales. Air pollution from industrialization, urbanization, and changes in lifestyle contributes to health issues like lung cancer, stroke, heart disease, chronic and acute respiratory illnesses, and asthma. Portable air purifiers, eco-friendly and anti-allergenic products, and healthy lifestyle choices are becoming increasingly important in addressing indoor air pollution and population growth. Additionally, sales of automobiles and cars contribute to outdoor air pollution, further emphasizing the need for clean air care solutions.
The market caters to enhancing the quality of air in indoor spaces, including homes, offices, hotels, and retail stores, through various products such as air fresheners and odor eliminators. Air fresheners come in various forms like diffusers, sprays, plug-ins, and candles, offering a wide range of fragrances such as lavender, ocean mist, and citrus burst. These products effectively neutralize unpleasant odors and infuse invigorating scents, making them essential for enclosed spaces. Indoor pollutants, smoke, moths, and even hair sprays can negatively impact air quality, leading to health hazards. Air purifiers are another solution for improving indoor air quality. Vehicles also utilize air fresheners in the form of hanging or spray products. The market includes a diverse range of offerings, from scented candles with vibrant colors to gel and liquid air fresheners. These products contribute significantly to enhancing living standards by creating a pleasant and refreshed environment.
For more insights on the market share of various regions Download PDF Sample now!
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC holds a significant share of the global air care market. The quality of air in indoor spaces is a significant concern, leading to the increasing popularity of air care products. These include air fresheners, odor eliminators, diffusers, air purifiers, sprays, plug-ins, and more. Homes, offices, and other enclosed spaces harbor indoor pollutants that can negatively impact health. Air care solutions offer fragrances to enhance ambiance and eliminate odors from sources like smoke, moths, and hair sprays. The APAC region, with its growing population, rising income levels, and urbanization, presents immense potential for the air care industry. Opportunities lie in offering air care products for various applications, including vehicles and hanging or spray air fresheners. Scented candles, vibrant colors, and a wide range of offerings cater to improving living standards and consumer preferences.
The market encompasses a range of products designed to improve the quality of air in various indoor spaces, including Hotels and Restaurants. Key products in this market include Room Fresheners, Air Moisturizers, Aircare Dehumidifiers, Aircare Systems, Pure Aircare Products, and Aircare Diffusers. With the increasing levels of pollution caused by Industrialization, there is a growing demand for Eco-friendly and Anti-allergenic Air Care products. Sales of Cars and automobiles contribute to the release of harmful gases, necessitating the use of Air Care Machines and Air Purifiers in Indoor spaces. Odor Eliminators and Sprays are also popular Air Care solutions. The Air Care Market is expected to grow significantly due to the increasing awareness of the importance of Clean Air Care in maintaining a healthy living environment. Air Care Systems, such as Aircare Diffusers and Aircare Products, play a crucial role in removing pollutants and maintaining optimal humidity levels in indoor spaces. These systems are essential in creating a comfortable and healthy atmosphere, especially in densely populated areas where the quality of air can be compromised.
The flourishing fragrance industry is a driving trend in the market. The market has experienced significant growth in recent years, driven by increased demand for improved indoor air quality in various sectors such as hotels and restaurants. Air care products, including room fresheners, air moisturizers, aircare systems, and air purifiers, have gained popularity due to their ability to reduce air pollution and provide cleaner, healthier air. With rising concerns over lung cancer, stroke, heart disease, chronic and acute respiratory illnesses, ambient air pollution, and premature deaths caused by carbon emission levels and urbanization, there is a growing emphasis on air care solutions. Portable air purifiers, air care machines, room air moisturizers, and eco-friendly, anti-allergenic products are in high demand. Industrialization and population growth have led to changes in lifestyle and increased pollution levels, further boosting sales of air care products. Key product categories include air fresheners sprays, electric air fresheners, car air fresheners, air freshener gels, and candles. The market for air care products is expected to continue growing as more people prioritize healthy lifestyles and seek solutions to combat indoor air pollution. Hence, the growth of the fragrance industry is further expected to increase the demand for the products which in return fuel the growth of the market during the forecast period.
The high adoption of smart air freshener dispensers is a primary trend in the market. The market encompasses various products such as room fresheners, air moisturizers, aircare systems, and air purifiers. These devices are gaining popularity in sectors like hotels and restaurants to ensure clean and fresh indoor air. Aircare products offer advanced features like remote control via mobile apps or voice commands. Factors driving market growth include urbanization, population growth, changes in lifestyle, and increasing awareness of indoor air pollution and its health implications, including lung cancer, stroke, heart disease, chronic and acute respiratory illnesses. Air pollution, caused by carbon emissions and industrialization, contributes to ambient air pollution and premature deaths.
Portable air purifiers, eco-friendly and anti-allergenic products, and sales of automobiles are also influencing market trends. Air fresheners, including sprays, electric models, and car air fresheners, continue to be popular, but concerns over their potential health effects are driving demand for more sophisticated aircare solutions. Thus, the demand for smart air freshener dispensers will likely grow as more consumers become aware of their benefits and the technology continues to improve, which will positively impact the growth of the global air freshener disperser, which will further fuel the growth of market during the forecast period.
The threat of counterfeit products is a major challenge in the market. The market encompasses various products such as room fresheners, air moisturizers, aircare dehumidifiers, and aircare systems. These products are essential in providing clean and pure air in hotels, restaurants, and homes. However, the market's growth has been challenged by the proliferation of counterfeit products. These imitations, which resemble original brands in packaging and features, are sold at lower prices through unauthorized distributors and online retailers, particularly in price-sensitive markets like China and India. Counterfeit aircare products pose a significant risk to public health, as they may contain harmful substances. Exposure to ambient air pollution, which can lead to lung cancer, stroke, heart disease, chronic respiratory illnesses, and acute respiratory illnesses, including asthma, is a concern. Urbanization, population growth, changes in lifestyle, industrialization, and pollution levels have contributed to increased air pollution.
Portable air purifiers, eco-friendly products, and anti-allergenic products are gaining popularity as people prioritize healthy lifestyles. Sales of automobiles and cars have also driven demand for air fresheners, including sprays, electric air fresheners, and car air fresheners, as well as air freshener gels and candles. However, the availability of counterfeit products dilutes the value of original brands and may lead to consumer confusion. It is crucial to ensure the authenticity of aircare products to maintain public health and safety. Therefore, the presence of numerous counterfeit products can lead to market fragmentation, which can lead to the lack of price standardization, an uneven competitive scenario, and the erosion of the market share of established vendors.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
The market is a significant sector that focuses on providing solutions for improving indoor air quality. Air care systems include various products such as air purifiers, humidifiers, dehumidifiers, and air conditioners. These systems are essential in residential and commercial settings, particularly in regions with high pollution levels or extreme climatic conditions. The Air Care market is driven by factors such as increasing awareness of indoor air quality and health concerns. Additionally, the growing demand for energy-efficient and eco-friendly air care solutions is propelling market growth. Furthermore, advancements in technology are leading to the development of smart and connected air care systems, offering enhanced features and convenience to consumers. Air care manufacturers are focusing on innovation and product development to cater to diverse customer needs. For instance, some companies are introducing air care systems with advanced filtration technologies, while others are developing systems that integrate with home automation systems.
In conclusion, the Air Care market is witnessing robust growth due to the increasing demand for indoor air quality solutions and the availability of technologically advanced products. The market is expected to continue its growth trajectory in the coming years, driven by factors such as rising health consciousness and the development of energy-efficient and eco-friendly air care systems. Aircare products are evolving with a focus on eco-friendly and anti-allergenic solutions. Whether it's an air moisturizer to add humidity, an aircare dehumidifier to reduce it, or an aircare diffuser to spread pleasant scents, these products are designed to improve indoor air quality. Room air moisturizers are especially popular for their ability to create a more comfortable living environment. With sustainability and health in mind, these air care machines are crafted to be environmentally responsible while providing relief to allergy sufferers.
Air care machine are evolving with a focus on eco-friendly and anti-allergenic solutions. Whether it's an Room air moisturizer to add humidity, an aircare dehumidifier to reduce it, or an aircare diffuser to spread pleasant scents, these products are designed to improve indoor air quality. Room air moisturizers and Eco friendly products are especially popular for their ability to create a more comfortable living environment. With sustainability and health in mind, these air care machines are crafted to be environmentally responsible while providing relief to Anti allergenic products and allergy sufferers.
Air Care Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.65% |
Market growth 2023-2027 |
USD 4.59 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.25 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 41% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Air Delights Inc., Church and Dwight Co. Inc., Dabur India Ltd., Dyson Group Co., Eureka Forbes Ltd., Farcent Enterprise Co. Ltd., Fellowes Inc., Godrej Consumer Products Ltd., Guangzhou Haike Electronics Technology Co. Ltd., Hamilton Beach Brands Holding Co., Henkel AG and Co. KGaA, KENT RO Systems Ltd., Kobayashi Pharmaceutical Co. Ltd., M S George Ltd, MidasCare Pharmaceuticals Pvt. Ltd., N Ranga Rao and Sons Pvt. Ltd., Newell Brands Inc., Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., and The Procter and Gamble Co. |
Market dynamics |
Parent market analysis, market growth analysis, market research and growth, market growth and forecasting, Market forecasting, market report, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.