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The baby powder market share is expected to increase by USD 357.76 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.65%.
This baby powder market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers baby powder market segmentation by distribution channel (offline and online) and geography (APAC, Europe, North America, South America, and the Middle East and Africa). The baby powder market report also offers information on several market vendors, including Amishi Consumer Technologies Pvt. Ltd., Artsana Spa, Bridges Consumer Healthcare LLC, Burts Bees, California Baby, Church and Dwight Co. Inc, CITTA, earth baby, FREZYDERM SA, GAIA Skin Naturals, Himalaya Global Holdings Ltd., Honda Consumer Pvt. Ltd., Johnson and Johnson, Lotus Herbals Pvt. Ltd., Mother Sparsh, Mountain Valley Springs India Pvt. Ltd., Natures Baby Organics, Prestige Consumer Healthcare Inc., Sebapharma GmbH and Co. KG, and Simply Pure Products among others.
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The growing demand for organic baby powders is notably driving the baby powder market growth, although factors such as the growing preference for DIY baby powder at home may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the baby powder industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.
Key Baby Powder Market Driver
The growing demand for organic baby powders is one of the major drivers impacting the baby powder market growth. One of the key drivers fostering the sales of natural and organic baby powders is the risk of side effects on the baby's skin as a result of the chemical ingredients used in synthetic baby powders. The availability of natural baby powders in the market has driven parents' attention to their benefits in terms of application on baby skin, thereby increasing their consumption globally. Organic baby powders contain more natural ingredients and less or negligible amounts of synthetic additives, colors, perfume, and artificial preservatives. Several vendors in the global baby powder market offer organic and natural ingredient powders; for instance, Johnson and Johnson offer Aloe and Vitamin E Powder for babies, which includes naturally derived ingredients such as Zea Mays (Corn) Starch and Calcium Hydroxyapatite. Transparency about the ingredients used in organic baby powder builds up the consumers' trust and encourages the use of these products in baby care. Therefore, the demand for organic baby powders is expected to grow substantially during the forecast period.
Key Baby Powder Market Trend
Increasing adoption of liquid baby powders is one of the major trends influencing the baby powder market growth. Many pediatricians suggest parents not use baby powders regularly on baby skin as they may suffer from asthma at the later stages due to excess inhalation of powder particles. To prevent such baby health issues, vendors in the global market offer liquid baby powder that is cream or lotion in form and changes to powder once applied to the baby's skin. This facilitates powder application to the baby by eliminating the inhalation of baby powder particles. For instance, FREZYDERM offers BABY LIQUID TALC, which is a cream that can be applied to the desired area of a baby's skin without any powder residue. Vendors are offering liquid baby powders on several distribution channels, including e-commerce, to promote their adoption. Also, vendors are manufacturing liquid baby powders with natural ingredients for parents concerned with synthetic chemicals being used in baby powders. Therefore, due to the benefits offered by liquid baby powders over traditional ones, the consumer demand for liquid baby powders is likely to increase during the forecast period.
Key Baby Powder Market Challenge
Growing preference for DIY baby powder at home is one of the major challenges impeding the baby powder market growth. Homemade baby powders are talc-free and have no adverse effects on the baby's skin or health. The remedies include natural ingredients, such as corn starch, arrowroot powder, baking soda, and others. Every ingredient in the DIY baby powder mixture has some beneficial properties for the baby's skin. For instance, corn starch has absorptive properties for both oil and moisture; arrowroot powder is gentle and silky in texture and helps to keep the baby's skin smooth. DIY baby powders can be stored at room temperature and last longer than their commercial counterparts, and do not undergo degradation in the quality of the ingredients. Many writers and pediatricians promote videos giving recipes and the characteristics of every ingredient used in the homemade baby powder mixture, thereby increasing their adoption among parents. Therefore, the growing preference for DIY baby powders made at home among consumers is expected to hinder the growth of the baby powder market during the forecast period.
This baby powder market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global baby powder market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the baby powder market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the baby powder market encompasses successful business strategies deployed by the key vendors. The baby powder market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Our report provides extensive information on the value chain analysis for the baby powder market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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45% of the market’s growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for the baby powder market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Increasing disposable income, customer awareness, and a declining child mortality rate will facilitate the baby powder market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of the COVID-19 pandemic in March 2020 resulted in lockdowns in major countries such as Malaysia, Indonesia, China, Japan, and India, which led to the partial or complete shutdown of production facilities. This halted the production of baby powder. In April 2020, when APAC was in lockdown to curb COVID-19, there was a dip in spending on baby powder across major countries.
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The baby powder market share growth in the offline segment will be significant during the forecast period. Consumers prefer buying baby powders from offline stores as these stores provide access to a wider range of products. Additionally, factors such as the ability to read ingredients, immediate access to the product, and advice from sales experts are enhancing sales through offline channels.
This report provides an accurate prediction of the contribution of all the segments to the growth of the baby powder market size and actionable market insights on the post-COVID-19 impact on each segment.
Baby Powder Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.65% |
Market growth 2022-2026 |
$ 357.76 million |
Market structure |
Fragmented |
YoY growth (%) |
5.17 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 45% |
Key consumer countries |
US, China, India, Japan, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Amishi Consumer Technologies Pvt. Ltd., Artsana Spa, Bridges Consumer Healthcare LLC, Burts Bees, California Baby, Church and Dwight Co. Inc, CITTA, earthBaby, FREZYDERM SA, GAIA Skin Naturals, Himalaya Global Holdings Ltd., Honasa Consumer Pvt. Ltd., Johnson and Johnson, Lotus Herbals Pvt. Ltd., Mother Sparsh, Mountain Valley Springs India Pvt. Ltd., Natures Baby Organics, Prestige Consumer Healthcare Inc., Sebapharma GmbH and Co. KG, and Simply Pure Products |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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