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Technavio’s market research analyst predicts the language learning development software market in Europe to grow at a CAGR of more than 12% by 2020. One of the primary drivers for this market is the growing emphasis on language learning by governments. Owing to the EU’s mandate of early language learning in schools, the students are learning foreign languages when they are about six to nine years old. Also, learning two languages is compulsory in the majority of EU nations, which provide huge opportunities for language learning software providers. Consequently, they are introducing learning software that includes interactive elements of language learning specifically for students.
As per this market research report, one of the latest trends gaining traction in the market is the increased use of analytical tools in the language learning software. Students can assess their performance by self-evaluation on several parameters such as reading, listening, grammar, writing, and listening skills. Also, the vendors are designing software and platforms that bridge the gap between individual requirements and effective learning content. For instance, Transparent Language provides personalized learning features for students that create lessons on the basis of their needs while maximizing returns on investments.
The institutional learners segment will dominate the language learning development software market in Europe by 2020, accounting for more than 59% of the total market share. Factors such as growing demand for learning English in several European nations including Malta, Latvia, and Finland is contributing to this segment’s growth. The vendors are developing software for language learning that supports learning through gamification as it helps to ensure maximum participation from learners. Factors such as increasing demand for advanced English courses from the learners across various streams such as teaching, journalism, mass communication, and political science streams will positively influence the growth of this segment during the forecast period.
The market is diverse with the presence of several regional and international players who offer a wide array of services and products to cater to customers. The mandatory learning of at least one foreign language in this region has created several growth opportunities for vendors as the schools are continuously procuring language learning products and services from vendors. Also, several players in the market are offering advanced elements of learning such as games and speech recognition system in their products.
Key vendors in the market are -
Other prominent vendors in the language learning development software market in Europe include Houghton Mifflin Harcourt, OKpanda, Onwards Learning, Sanoma, and Voxy.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market overview
PART 07: Market segmentation by end-user
PART 08: Geographical segmentation
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Key vendor analysis
PART 16: Other prominent vendors
PART 17: Explore Technavio
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