Global Beer Market 2016-2020

June 02, 2016
This market research report presents a detailed segmentation of the global beer market by product (standard lager, premium lager, specialty beer, and other beers), by distribution channel (supermarkets and hypermarkets, on-trade, specialist retailers, convenience stores, and others), and by geography (the Americas, APAC, Europe, and MEA). The leading vendors in the market include AB InBev, Carlsberg, Heineken, and SABMiller.

Overview of the global beer market

Technavio’s market research analyst predicts the global beer market to grow at a sluggish CAGR of around 2% by 2020. Consumers now opt for a healthier lifestyle, which includes the consumption of healthy alcoholic drinks with low alcohol content. Several breweries are coming up with new and innovative flavored beers such as chocolate, blueberry, Brussel sprout, lemon, and various other flavors. Recently, Sufferfest Beer Company launched its new gluten-free beer in the US market. With the growing demand for low-alcohol beer, the consumption of light beers will increase significantly among young consumers especially in the American and European markets.

As per this industry research report, the market is going through several strategic partnerships. Companies are collaborating with each other to gain access to new beer markets, increase their customer base, and improve the company’s competitive positioning in the market. For instance, recently Brew Hub and Palmetto Brewing Company entered into a strategic partnership that will allow Palmetto Brewing Company to increase the beer production immediately and introduce its first line of canned beers. Similarly, AB InBev entered into a partnership with Craft Brew Alliance to expand distribution of Kona Brewing beers to Brazil. The number of strategic partnerships between various vendors is expected to increase during the forecast period, thereby improving the sales and distribution network of beers across the globe.

Segmentation by product and analysis of the beer market

  • Standard lager
  • Premium lager
  • Specialty beer

The standard lager segment dominates the market and is expected to occupy more than 56% of the total market share by 2020. The low alcohol content of standard lagers makes it popular among consumers who are health-conscious and want to consume less alcohol. Vendors in the market are coming up with new flavored products to attract consumers. Some of the leading brands in the lager beer market are Foster's, Carling, and Stella Artois.

Geographical segmentation and analysis of the beer market

  • Americas
  • APAC
  • Europe
  • MEA

During 2015, Europe was the largest revenue contributing region in the market and accounted for around 35% of the overall market share. Brewing is a large business in Europe and beer is a key processed agricultural product. The markets of UK, Romania, and Poland will account for the largest volume sales of flavored lager in the coming years owing to the health benefits of laser consumption.

Competitive landscape and key vendors

The market is highly competitive where the companies constantly launch new products to gain market share. Vendors compete on the basis of new product launches, flavors, and increased marketing activities. Due to the dominance of well-established players in the market, the entry of small vendors will be tough in the coming years.

Key vendors in the market are -

  • AB InBev
  • Carlsberg
  • Heineken
  • SABMiller

Other prominent vendors in the beer market are ABD, Asahi Breweries, Beck's Brewery, Birra Menabrea, Bitburger Brewery, Boston Beer, Budweiser Budvar Brewery, Cesu Alus, Chimay Brewery, D.G. Yuengling & Son, Diageo, Distell Group, Duvel Moortgat, Erdinger, Forst, Harpoon Brewery, Krombacher Brauerei, Molson Coors, Oakleaf Brewery, Oettinger, Paulaner Brewery, Pivovarna Laško, Radeberger Brewery, Royal Unibrew, Švyturys, The Brew Company, Veltins, and Warsteiner.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global beer market?
  • What are the key market trends impacting the growth of the global beer market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global beer market?
  • What are the market opportunities and threats faced by the vendors in the global beer market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global beer market?

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