Global Bottled Water Market 2015-2019
Market outlook of the global bottled water market
The global bottled water consumption is expected to grow steadily at a CAGR of around 7% during the forecast period. While the Americas have been dominating the global market since 2014, APAC is predicted to lead the bottled water market share by the end of the forecast period, due to the scarcity of portable drinking water in the region.
The global bottled water market is highly competitive, and vendors are aggressively investing in bottled water marketing campaigns to create brand awareness to increase their consumer base. For instance, during 2012, Bisleri, launched the ‘Kiss to Drink’ campaign, specifically targeting Tier 1 and Tier 2 Indian cities.
Leading vendors in the bottled water market
Competition in the bottled water industry is intense based on product differentiation and pricing. Manufacturers are innovating to bring pioneering varieties of bottled water to the market. For instance, Nestlé launched a bottled water brand called Resource that claimed to contain electrolytes from natural spring water and was packaged in 50% recyclable plastic.
The top vendors in the market are: -
Other prominent vendors in the market are Aqua Gold, Bisleri, Boreal Water, China Water & Drinks, Icelandic Water, Isbre, Suntory, and VOSS.
Segmentation of the global bottled water market by product
- Still unflavored
- Still flavored
- Sparkling unflavored
- Sparkling flavored
The still unflavored segment leads the market share by nearly 70% with brands like Aquafina, AquaPura, and Evian. The sparkling flavored segment is expected to witness the fastest growth during the forecast period as a result of the growing preference towards the naturally flavored water.
Segmentation of the global contact lens market by distribution
- Supermarkets and hypermarkets
- Convenience stores
- Independent retailers
The supermarket and hypermarket segment accounted for nearly 55% of the global market share, followed by the on-trade segment.
Segmentation of the global contact lens market by geography
The Americas has the largest revenue share in the global market of around 32% during 2014, followed by APAC and Europe. The report predicts that by the end of the forecast period, APAC would emerge as the fastest growing region, and is likely to dominate the global bottled water market. Countries like China, India, Thailand, and Indonesia will drive the growth of the market in this region.
Other sections of the report include an analysis of the following
- Growth forecast for the key segments of the global bottled water market
- Trending factors influencing the market shares of Americas, Europe, and APAC
- Five forces analysis of the global bottled water market
- Key factors driving the global bottled water market
- Bottled water trends impacting the growth of this market
- Opportunities and threats faced by the vendors in the global bottled water market
- Lifecycle of the global bottled water market by geography