Enjoy complimentary customisation on priority with our Enterprise License!
The digital educational publishing market size is estimated to grow at a CAGR of 16.13% between 2022 and 2027. The market size is forecast to increase by USD 14,059.19 million. The growth of the market depends on several factors, such as innovative marketing strategies by digital education content publishers, the growing support for digital education through government initiatives, and the competitive pricing of online content.
This digital educational publishing market report extensively covers market segmentation by end-user (K-12, higher education, and corporate and skill-based), product (digital textbooks, digital assessment books, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, View Report Sample
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the digital educational publishing market growth is the competitive pricing of online content. Factors such as the increasing prices of paper raw materials and cost inflation have fuelled the prices of traditionally printed textbooks have increased steadily over the last few years. As a result, there is an increasing preference for e-books and digital textbooks for education among students due to the lower price of digitally published educational content compared with printed textbooks.
Moreover, several educational publishing companies are increasingly shifting towards digital platforms as these platforms incur lower operational costs than traditionally printed textbooks. Additionally, many companies are also offering updated content through a digital format. One of the main benefits of digital publishing platforms is that it allows students to purchase textbooks directly from the publisher or online distributor through their smartphone devices or computers. Hence, such factors are expected to drive the digital educational publishing market growth during the forecast period.
A key factor shaping the digital educational publishing market growth is the growing influence of data analytics in digital education. There has been an increase in the adoption of data analytics software and technologies, including big data analytics, in digital educational publishing. Several companies leverage data analytics to allow the learner to monitor the engagement toward the learning activity.
Moreover, students can now monitor their real-time performance and progress through the software analytics embedded in online systems due to the rapid penetration of Internet-enabled devices. For example, McGraw-Hill Education is a digital education publishing platform that offers Smart Book that is accessible to students online. The main feature of Smart Book is that it personalizes and tailors the content as per the specific requirement of the students. Hence, such factors are expected to positively impact the market which in turn will drive the market growth during the forecast period.
Growing piracy threats are one of the key challenges hindering the digital educational publishing market growth. There has been a rise in piracy and unauthorized data replication of educational content, due to the rapid advancement in digitalization. As a result, there is a rise in counterfeit digital learning material in the education sector leading to the circulation of poor-quality content for students. Hence, it discourages several content developers and publishers to develop new learning materials.
In addition, there is a growing concern regarding content security and the protection of the product's intellectual property rights which can pose a significant threat to the market players in the digital educational publishing market. Some of the key companies in the market have sued several organizations for distributing counterfeit educational textbooks including McGraw-Hill Education, and Pearson Plc. Hence, such growing concerns can hinder the digital educational publishing market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Digital Educational Publishing Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc: The company offers a digital educational publishing platform namely, Adobe Digital Editions.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The K-12 segment is estimated to witness significant growth during the forecast period. There has been an increasing shift from traditional textbooks to digital methods of teaching and digital textbooks due to growing smartphone penetration and the outbreak of COVID-19. Several companies are increasingly focusing on their digital content offerings, as primary- and secondary-level educational institutions adopt an interactive example-oriented approach toward learning. Many K-12 educational institutions are preferring digital textbooks that are compatible with smartphone devices due to the high cost of traditional textbooks.
Get a glance at the market contribution of various segments View the PDF Sample
The K-12 segment was the largest segment and was valued at USD 3,042.14 million in 2017. The K-12 segment is expected to grow rapidly in the coming years as schools in several countries, especially the US and China, encourage students to bring their own devices to classrooms. There is an increasing focus on science, technology, engineering, and mathematics (STEM) subjects as it includes many academic principles with the skills of learners. The main advantage of digital educational publishing platforms is that it teaches these four disciplines as an integrated learning paradigm based on real-world applications. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main reasons which is significantly contributing to the growth of the digital educational publishing market in North America is the advancement in the education sector. Factors such as enhancement of student technicalities, better scalability through online learning, and increasing demand for distance education are expected to positively impact the market. Some of the key countries in North America which are significantly contributing to the market growth in the region are US and Canada. Factors such as the early adoption of digitization and high penetration of the internet and internet-enabled services are fuelling the growth of these regions.
Additionally, many institutions are adopting the bring your own device (BYOD) policy in the US and Canada, which allows students to improve digital literacy while minimizing the financial disbursement of these institutions. Some of the prominent companies in the US and Canada which offer digital educational publishing services are Cengage Learning Holdings II Inc. and McGraw-Hill Education Inc. Hence, such factors are expected to drive the digital educational publishing market in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global digital educational publishing market witnessed significant growth due to the temporary closure of schools and universities which enabled distance learning, resulting in an increase in demand for digital educational publishing services. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the restoration of operations in schools and universities. Such factors are expected to drive the market during the forecast period.
The digital educational publishing market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Digital Educational Publishing Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.13% |
Market growth 2023-2027 |
USD 14,059.19 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
15.01 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 41% |
Key countries |
US, Canada, China, Germany, and the UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Bertelsmann SE and Co. KGaA, Coursera Inc., Flatworld Solutions Pvt. Ltd., Georg von Holtzbrinck GmbH and Co. KG, Houghton Mifflin Harcourt Co., John Wiley and Sons Inc., JPMorgan Chase and Co., McGraw Hill LLC, NIIT Ltd., Oxford University Press, Pearson Plc, RELX Plc, Roper Technologies Inc., Scholastic Corp., Thomson Reuters Corp., upgrade Education Pvt. Ltd., Vibal Group Inc., VitalSource Technologies LLC, and Vivendi SE |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.