The digital educational publishing market's growth momentum will accelerate at a CAGR of 15.57% and the market share will increase to about USD 10.55 billion from 2021 to 2026.
This digital educational publishing market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers digital educational publishing market segmentation by:
- End-user - K-12, Higher Education, and Corporate and skill-based
- Geography - North America, Europe, APAC, South America, and Middle East and Africa
The digital educational publishing market vendors are - Adobe Inc., Bertelsmann SE and Co. KGaA, Coursera Inc., Flatworld Solutions Pvt. Ltd., Georg von Holtzbrinck GmbH and Co. KG, Houghton Mifflin Harcourt Co., John Wiley and Sons Inc., JPMorgan Chase and Co., Lagardere SCA, McGraw Hill Education Inc., NIIT Ltd., Oxford University Press, Pearson Plc, RELX Plc, Scholastic Corp., Thoma Bravo LP, Thomson Reuters Corp., University of Cambridge, Vibal Group Inc., and VitalSource Technologies LLC among others.
What will the Digital Educational Publishing Market Size be During the Forecast Period?

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Digital Educational Publishing Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The innovative marketing strategies by digital education content publishers is notably driving the digital educational publishing market growth, although factors such as increased availability of open-source materials may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital educational publishing industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Digital Educational Publishing Market Driver
- One of the key factors driving growth in the digital educational publishing market is the innovative marketing strategies by digital education content publishers.
- The major digital education content publishers, such as Cengage Learning Holdings II Inc. and VitalSource Technologies LLC, are implementing innovative marketing strategies to promote digital textbooks and course materials among students and faculties. These publishers are promoting the adoption of digital textbooks and content and eliminating the need to purchase textbooks as they enhance the effectiveness of course materials.
- Cengage Learning Holdings II Inc. offers a subscription model called Cengage Unlimited. Similarly, VitalSource Technologies LLC simplified courseware integrations by eliminating access barriers for students and instructors and streamlining the administrative setup for institutions.
- The innovative strategies in terms of product offerings and technology will spur the growth of the global digital education publishing market during the forecast period.
Key Digital Educational Publishing Market Trend
- The growing influence of data analytics in digital education is a digital educational publishing market trend that is expected to have a positive impact in the coming years.
- There has been a significant rise in the adoption of data analytics software and technologies, such as big data analytics, in digital educational publishing.
- Vendors use data analytics to enable the learner to monitor the engagement toward the learning activity. With the rapid penetration of Internet-enabled devices, learners can track their real-time performance and progress through the software analytics embedded in online systems.
- With the increasing growth of individual learners in the education sector, the adoption of data analytics for personalized learning and performance monitoring is expected to increase during the forecast period.
Key Digital Educational Publishing Market Challenge
- The increased availability of open-source materials will be a major challenge for the digital educational publishing market.
- The rise in the availability of open-source learning material and massive open online courses (MOOCs) has been a key threat to digital educational publishing vendors over the last few years. These courses, dispersed through online platforms such as EdX and Coursera, offer free educational content to consumers.
- Educational content is developed through openly available materials and content partnerships with several educational institutions and universities. Hence, the rising popularity of MOOCs and other open-source materials that provide free learning content is expected to limit the growth of the global digital educational publishing market during the forecast period.
This digital educational publishing market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global digital educational publishing market as a part of the global education service market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the digital educational publishing market during the forecast period.
Who are the Major Digital Educational Publishing Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Adobe Inc.
- Bertelsmann SE and Co. KGaA
- Coursera Inc.
- Flatworld Solutions Pvt. Ltd.
- Georg von Holtzbrinck GmbH and Co. KG
- Houghton Mifflin Harcourt Co.
- John Wiley and Sons Inc.
- JPMorgan Chase and Co.
- Lagardere SCA
- McGraw Hill Education Inc.
- NIIT Ltd.
- Oxford University Press
- Pearson Plc
- RELX Plc
- Scholastic Corp.
- Thoma Bravo LP
- Thomson Reuters Corp.
- University of Cambridge
- Vibal Group Inc.
- VitalSource Technologies LLC
This statistical study of the digital educational publishing market encompasses successful business strategies deployed by the key vendors. The digital educational publishing market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
- Bertelsmann SE and Co. KGaA - Bertelsmann SE and Co. KGaA is a privately held company headquartered in Germany. It is a global company generating $21,126 million in revenues and has around 145,000 employees. Its revenue from the global digital education publishing market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company.
- Bertelsmann SE and Co. KGaA - The company offers digital educational publishing through its subsidiary, Penguin Random House.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The digital educational publishing market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Digital Educational Publishing Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the digital educational publishing market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Digital Educational Publishing Market?

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41% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for digital educational publishing in North America. Market growth in this region will be faster than the growth of the market in the European, MEA and South American regions.
The technological advancements in the education sector will facilitate the digital educational publishing market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 in the region spurred the growth of the digital educational publishing market in the region. Furthermore, government initiatives are encouraging the adoption of technology in schools and libraries to enrich the learning experience of students. The growth of the market in the region is also driven by the increasing acceptance of online degrees.
What are the Revenue-generating End-user Segments in the Digital Educational Publishing Market?

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The digital educational publishing market share growth by the K-12 segment will be significant during the forecast period. K-12 schools have traditionally used printed textbooks, but the increasing smartphone penetration and the outbreak of COVID-19 have pushed them to adopt the digital method of teaching and digital textbooks. Owing to the high prices of printed textbooks, schools and other K-12 educational institutions prefer digital textbooks that are compatible with smartphone devices. With schools in several countries, especially the US and China, encouraging students to bring their own devices to classrooms, the K-12 segment is expected to continue to witness rapid growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the digital educational publishing market size and actionable market insights on post COVID-19 impact on each segment.
Digital Educational Publishing Market Scope
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Report Coverage
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Details
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Page number
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120
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Base year
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2021
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Forecast period
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2022-2026
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Growth momentum & CAGR
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Accelerate at a CAGR of 15.57%
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Market growth 2022-2026
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$ 10.55 billion
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Market structure
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Fragmented
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YoY growth (%)
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14.45
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Regional analysis
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North America, Europe, APAC, South America, and Middle East and Africa
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Performing market contribution
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North America at 41%
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Key consumer countries
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US, Canada, China, Germany, and UK
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Competitive landscape
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Leading companies, Competitive strategies, Consumer engagement scope
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Key companies profiled
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Adobe Inc., Bertelsmann SE and Co. KGaA, Coursera Inc., Flatworld Solutions Pvt. Ltd., Georg von Holtzbrinck GmbH and Co. KG, Houghton Mifflin Harcourt Co., John Wiley and Sons Inc., JPMorgan Chase and Co., Lagardere SCA, McGraw Hill Education Inc., NIIT Ltd., Oxford University Press, Pearson Plc, RELX Plc, Scholastic Corp., Thoma Bravo LP, Thomson Reuters Corp., University of Cambridge, Vibal Group Inc., and VitalSource Technologies LLC
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Market dynamics
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Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
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Customization purview
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What are the Key Data Covered in this Digital Educational Publishing Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive digital educational publishing market growth during the next five years
- Precise estimation of the digital educational publishing market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the digital educational publishing industry across North America, Europe, APAC, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of digital educational publishing market vendors
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