Enjoy complimentary customisation on priority with our Enterprise License!
The oatmeal market is estimated to increase by USD 751.97 million and grow at a CAGR of 4.45% between 2022 and 2027. Market expansion hinges on multiple factors, notably the swift global urbanization, surging oatmeal consumption, and the continual broadening of the market landscape. However, challenges persist, such as the prevalence of substitute offerings, volatility in raw material costs, and the rigidity of regulatory frameworks. Overcoming these hurdles necessitates strategic initiatives and adaptive approaches. Industry players are proactively addressing these challenges through innovative product differentiation strategies, supply chain optimization, and compliance with evolving regulatory standards. By navigating these obstacles effectively, stakeholders can capitalize on the burgeoning opportunities presented by the burgeoning market, fostering sustained growth and resilience in the face of dynamic market conditions.
To learn more about this report, Download Report Sample
This report extensively covers market segmentation by application (instant rolled oat, whole oat grain, regular oats, steel cut oats, and others), product type (cold oatmeal and hot oatmeal), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the instant rolled oat segment will be significant during the forecast period. The oat-based breakfast market, driven by the popularity of instant rolled oats, caters to consumers seeking quick and nutritious meal options. Oats are transformed into rolled and flattened grains, resulting in ready-to-eat or ready-to-cook meals for busy individuals. Health consciousness and the demand for wholesome food have fueled the growth of the oat market. Instant rolled oats are anticipated to dominate between 2023 and 2027 due to their convenience and higher protein content. North America and Europe lead the market, with the US having the largest share. Oatmeal offers numerous health benefits, including antioxidants, vitamins, riboflavin, protein, iron, and fiber. Oat-based products, such as snacks and cereals, provide starchy carbs essential for muscles and organs.
Get a glance at the market contribution of various segments Request a PDF Sample
The Instant rolled oat segment was valued at USD 1.25 billion in 2017 and continued to grow until 2021. The breakfast industry is evolving, with shifting eating patterns favoring on-the-go and healthy meals. Organic oatmeal and conventional oats cater to various consumer preferences, including diabetic individuals and those following vegan lifestyles. Frozen steel-cut oats and online segment sales are increasing due to discounts and convenience. However, concerns over pesticide-free and glyphosate usage persist.
For more insights on the market share of various regions Request PDF Sample now!
North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The North American oatmeal market is experiencing significant growth due to increasing consumer preference for quick and easy breakfast options. Key contributors to this expansion include the establishment of oat crops and planting operations, the rising demand for organic products, and the production of organic oat-based food items such as breakfast cereals and organic oat flour. Additionally, the vegan and lactose intolerant population's growing interest in oatmeal as a dairy milk alternative has fueled market growth. Innovative oat-based products, including ready-to-eat and ready-to-cook varieties, high nutritional value, and eco-friendly production methods, are also driving demand. Mass merchandisers and retail shelves are stocking a wide range of oatmeal products, including oat-based breakfast cereals, oat flour, and online retail segments. Functional foods, on-the-go snacks, and healthy snacks made from oatmeal are also gaining popularity. Despite this, the market faces competition from chemical-based food products. Instant rolled oats, pre-cooked, dried, and rolled varieties are also available. These factors are therefore expected to drive the growth of the regional oatmeal market over the forecast period.
The market encompasses a wide range of oat-based breakfast products and snacks, including ready-to-eat and ready-to-cook meals, as well as instant oatmeal and oat-based goods. These nutritious meals are increasingly popular due to their health benefits, such as high fiber, protein, iron, and vitamin content. Oats are rich in antioxidants, making them an excellent choice for individuals seeking fibers, proteins, and essential nutrients to support heart health and address digestive problems. With hectic lifestyles and growing health consciousness, the demand for instant and nutritious breakfast options has surged. Whole Oat Groats and other wholesome breakfast choices offer a convenient solution for individuals looking to incorporate nutritious meals into their daily routine. The health benefits associated with oats, including cholesterol reduction and improved nutritional status, continue to drive market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rapid increase in global urbanization is notably driving market growth. The demand for oat-based breakfast solutions, including oatmeal and oat-based snacks, is on the rise due to urbanization and shifting eating patterns. Oats offer a quick and convenient option for nutritious breakfasts and on-the-go meals. These wholesome grains can be prepared in a short time and are easily portable in single-serve packets or containers. Oatmeal provides numerous health benefits, such as antioxidants, vitamins, riboflavin, protein, iron, and fiber. As a result, oats have become popular choices for healthy meals and snacks. Ready-to-eat and ready-to-cook oatmeal cater to the needs of individuals with busy lifestyles. These meals offer satiety effects, making them suitable for people with diabetes and those following a vegan lifestyle. Oat-based products, including starchy carbs, can help support muscles and organs, especially during the morning when energy is needed.
The higher protein content in oats makes them an attractive alternative to cereals for individuals seeking more substantial breakfasts. Organic oatmeal and conventional oats are available in various forms, such as rolled oats, instant oats, and steel-cut oats. Frozen steel-cut oats are gaining popularity due to their longer cooking time and ability to maintain texture when reheated. The online segment of the oatmeal market is growing, with discounts and promotions driving sales. Consumers are increasingly seeking pesticide-free and glyphosate-free oats, reflecting a trend toward healthier food choices. This driver is therefore anticipated to propel the growth of the global market over the forecast period.
The availability of gluten-free and allergy-friendly oatmeal is a key trend influencing the market growth. The oats market encompasses oat-based breakfast items and snacks, catering to the rising demand for healthy, nutritious breakfast options and on-the-go meals. Oats, a naturally gluten-free grain, are popular due to their health benefits, including antioxidants, vitamins, riboflavin, protein, iron, and fiber. Oat-based products offer starchy carbs that support muscles and organs, making them suitable for individuals with diabetes and those following a vegan lifestyle or cardiovascular health concerns. The breakfast industry is witnessing a shift towards higher protein content and allergy-friendly choices. Gluten-free oatmeal and oatmeal-based products are essential for those with gluten intolerance or celiac disease. Ready-to-eat and ready-to-cook meals, as well as frozen steel-cut oats, are convenient options for busy consumers.
Organic oatmeal and conventional oats are available in the market, with organic foods gaining popularity due to their pesticide-free and glyphosate-free production. The online segment offers discounts and a wider selection of oat-based products, making them accessible to a larger audience. Consumers with food allergies to common allergens like dairy and nuts seek secure breakfast alternatives. Oats, being naturally free of these allergens, provide satiety effects and contribute to overall health and wellness. Therefore, this trend is expected to drive the growth of the global market during the forecast period.
The presence of different substitute products challenges the market growth. The oats market faces competition from various breakfast options, including cereals, yogurts, smoothies, and snacks. Consumers often prefer these alternatives due to the perceived plainness and lack of variety in oat-based breakfasts. To counteract this, manufacturers introduce new and flavorful oat-based products. These meals offer numerous health benefits, such as antioxidants, vitamins, riboflavin, protein, iron, and fiber. Oats come in ready-to-eat and ready-to-cook forms, catering to both on-the-go and sit-down meals. The breakfast industry experiences shifting eating patterns, leading to increased demand for nutritious meals.
Oatmeal, a popular choice for health-conscious individuals, provides starchy carbs essential for muscles and organs. For those with specific dietary needs, such as diabetic individuals or those following a vegan lifestyle, oat-based products offer higher protein content and satiety effects. Organic oatmeal and conventional oats are available, with the former being pesticide-free and free from glyphosate. The online segment of the market experiences growth due to discounts and the availability of frozen steel-cut oats. Therefore, this challenge is expected to restrain the growth of the global market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Avena Foods Ltd: The company provides different types of food ingredients, namely gluten-free oats, gluten-free flours and grits, whole and split pulses, dietary fibers, and pet food ingredients.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
Oatmeal marketing refers to the promotion and sale of oatmeal products in the market. Oats are a popular grain that is consumed in various forms, including oatmeal. The oatmeal market is significant due to the health benefits associated with oats. Oats are rich in fiber, protein, and essential minerals, making them an ideal choice for a healthy breakfast. The production of oatmeal involves the processing of oats into different forms such as rolled oats, instant oats, and steel-cut oats. The market for oatmeal is driven by the increasing health consciousness among consumers and the growing trend towards natural and organic food products. Oatmeal is also used in the food industry as an ingredient in baked goods, cereals, and energy bars.
Eating healthy breakfast products is a great way to start your day. In a world where convenience is key, ready-to-eat meals offer a quick solution, but they often lack the nutrition needed for a wholesome breakfast. Instead, look for instant breakfast items that are designed to be both quick and nutritious. Nutritional products that are high in fiber, vitamins, and healthy fats can help reduce the risk of heart diseases. By choosing the right foods, like whole grains and fresh fruits, you can enjoy a delicious and healthy breakfast while also promoting heart health and overall wellness.
The demand for oatmeal is expected to grow in the coming years due to its nutritional benefits and versatility. The market for oatmeal is competitive, with several players operating in the market. Some of the key players include Quaker Oats, McCann's, and Bob's Red Mill. The marketing strategies for oatmeal products focus on highlighting their health benefits and positioning them as a convenient and nutritious breakfast option. The use of social media and influencer marketing is also common in the oatmeal market to reach a wider audience and build brand awareness. In conclusion, the oatmeal market is driven by the health benefits associated with oats and the growing trend towards natural and organic food products. The competition in the market is high, and marketing strategies focus on highlighting the health benefits and convenience of oatmeal products.
Oatmeal Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.45% |
Market growth 2023-2027 |
USD 751.97 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.62 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 36% |
Key countries |
US, Canada, Australia, Russia, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Avena Foods Ltd., Blue Lake Milling, Bobs Red Mill Natural Foods Inc., Bright People Foods Inc., Castle Valley Mill, Easywell Consumer Products Inc., General Mills Inc., Glanbia plc, Grain Millers Inc., Kellogg Co, Morning Foods Ltd., Natunola Health Inc., Nestle SA, New Hope Mills Manufacturing Inc., PepsiCo Inc., Richardson International Ltd., Small Valley Milling, Torto Food Industries M Sdn Bhd, TreeHouse Foods Inc., and Weetabix Ltd. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.