Oatmeal Market Analysis, Size, and Forecast 2024-2028:
North America (Canada and Mexico), Europe (France, Germany, Russia, and UK), Middle East and Africa (UAE), APAC (China, India, Indonesia, Japan, Malaysia, South Korea, and Thailand), South America (Brazil), and Rest of World (ROW)

Oatmeal Market Size 2024-2028

The oatmeal market size is forecast to increase by USD 762.3 million, at a CAGR of 4.36% between 2023 and 2028.

Major Market Trends & Insights

• North America dominated the market and accounted for a 40% growth during the forecast period.
• By the Application - Instant rolled oat segment was valued at USD 1295.30 million in 2022
• By the Product Type - Cold oatmeal segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 48.25 million
• Market Future Opportunities: USD 762.30 million
• CAGR : 4.36%
• North America: Largest market in 2022

Market Summary

• The market exhibits significant growth and diversity, with various types and flavors catering to diverse consumer preferences. According to market research, The market size was valued at USD3.5 billion in 2020, expanding at a steady pace. Instant oatmeal dominates the market, accounting for over 70% of the total revenue share, due to its convenience and ease of preparation. However, the demand for traditional and organic oatmeal is increasing, driven by health-conscious consumers. The market's expansion is fueled by factors such as the rising awareness of health and wellness, the growing prevalence of celiac disease and gluten intolerance, and the availability of innovative product offerings.
• Additionally, the market's evolution includes the introduction of flavored and ready-to-eat oatmeal, as well as the development of allergy-friendly and vegan options. The market's continuous growth and diversification underscore its potential as a lucrative business opportunity.

What will be the Size of the Oatmeal Market during the forecast period?

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• The market encompasses the production, processing, and formulation of oat-based foods and beverages. This sector continues to evolve, with a focus on enhancing oat product development through advanced oat processing technologies and methods. For instance, fiber enrichment and beta-glucan extraction have gained significant attention due to their health benefits. In terms of production, global oat production has seen steady growth, with approximately 27 million metric tons produced in 2020. Meanwhile, the demand for oat-based products has increased, leading to a 3% annual growth rate in oat ingredient consumption. This trend highlights the importance of maintaining oat quality parameters, such as fiber content, beta-glucans, and sensory attributes, to meet consumer expectations and regulatory requirements.
• Oat processing methods, including milling efficiency and ingredient selection, play a crucial role in ensuring optimal oat product quality. Furthermore, oat formulation innovation and health claims continue to drive market growth, with a focus on enhancing nutritional value and consumer perception. Overall, the market is characterized by continuous innovation, with a strong emphasis on improving oat functional properties, storage stability, and product safety.

How is this Oatmeal Industry segmented?

The oatmeal industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application
  • Instant rolled oat
  • Whole oat grain
  • Regular oats
  • Steel cut oats
  • Others
• Product Type
  • Cold oatmeal
  • Hot oatmeal
• Type
  • Instant Oatmeal
  • Rolled Oats
  • Steel-Cut Oats
  • Oat Flour
• Consumer Segment
  • Health-Conscious Consumers
  • General Consumers
  • Athletes
• Geography
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Russia
    • UK
  • Middle East and Africa
    • UAE
  • APAC
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • South Korea
    • Thailand
  • South America
    • Brazil
  • Rest of World (ROW)

By Application Insights

The instant rolled oat segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving market, instant rolled oats hold a significant position due to their convenience and quick preparation time. These oats are produced by rolling and flattening oat groats, followed by steaming and light toasting. This process caters to the increasing demand for wholesome, time-saving breakfast options among health-conscious consumers. The global oat market is projected to expand steadily, with instant rolled oats anticipated to be a substantial market segment between 2023 and 2028. North America and Europe represent the largest markets for instant rolled oatmeal, with the US leading the charge.

Moreover, the nutritional benefits of oats contribute to their market growth. Oats contain high levels of soluble fiber, which is known for its digestibility and ability to absorb water. This property results in a thick, hearty texture when cooked, making oatmeal an appealing choice for consumers seeking fiber-rich, filling breakfast options. Additionally, oats are rich in minerals, such as magnesium, phosphorus, and zinc, and have a desirable mineral composition. In terms of processing, oats undergo various techniques like nutritional labeling, starch gelatinization, and packaging technology to enhance their quality and shelf life. For instance, antioxidant capacity and quality control testing are essential to prevent oat lipid oxidation and maintain the oats' freshness.

Furthermore, whole grain oats are increasingly popular due to their heart health benefits, which include reducing cholesterol levels and improving digestive health. Oats have diverse food applications, including as an ingredient in baking and as a thickener in sauces and soups. Oat flour milling and enzymatic treatment are common methods used to optimize processing and improve ingredient functionality. Oats also exhibit rheological properties that make them suitable for various applications, such as the production of gluten-free oat varieties that cater to consumers with dietary restrictions. Consumer preferences for oats are driven by their nutritional benefits and versatility.

Texture analysis and vitamin content are essential factors that influence consumer choices. For example, the beta-glucan content in oats is a significant selling point for consumers seeking to improve their digestive health. Additionally, the protein content and glycemic index of oats make them an attractive option for those following a high-protein or low-glycemic diet. In conclusion, the market is a continuously evolving industry driven by consumer demand for convenient, nutritious, and versatile food options. Instant rolled oats are a significant market segment due to their quick preparation time and health benefits, with North America and Europe leading the market share.

The market's growth is fueled by the increasing awareness of health and wellness, as well as the ongoing innovation in oat processing and production techniques.

The Instant rolled oat segment was valued at USD 1295.30 million in 2018 and showed a gradual increase during the forecast period.

The Oatmeal Market is shaped by research into soluble fiber levels, oatmeal protein content, and glycemic index oats, with strong links to health benefits oats, heart health oats, and effect of oat consumption on cholesterol levels. Production methods such as rolled oat processing, steel-cut oat production, and oat milling efficiency influence oat nutritional value, mineral composition oats, vitamin content oats, and fatty acid profile. Innovations in enzymatic treatment oats, processing optimization, and oat bran extraction methods for improved yield enhance functional properties of oat flour in baking. Quality and safety rely on oat quality control, oat product safety, and impact of processing on oat fiber, alongside effect of storage on oat quality and oat storage stability. Market differentiation comes from packaging technology oats, oat sensory attributes, texture analysis oats, flavor compounds oats, and assessment of sensory attributes of oat products, supporting consumer preferences oats and consumer acceptability of different oat formulations. Growth opportunities emerge from oat product innovation, oat ingredient applications, and optimization of oat formulation for specific applications, supported by oat health claims and analysis of oat beta-glucan content.

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Regional Analysis

North America is estimated to contribute 40% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is experiencing significant growth due to the increasing preference for quick and convenient breakfast options among consumers. This trend is being driven by both consumer demand and various initiatives from governments and market participants. The US, being the largest consumer of oatmeal in the region, leads the market with its substantial demand. In Canada, the market is growing due to the increasing adoption of healthy food options. According to recent market studies, sales of oatmeal in North America have increased by approximately 5% in the past year. Furthermore, industry experts predict that the market will expand by around 3% annually over the next five years.

This growth is attributed to the rising health consciousness among consumers and the convenience offered by oatmeal as a breakfast option. Comparatively, the European the market is expected to grow at a faster pace, with an estimated expansion of around 4% per year during the forecast period. This growth is primarily due to the increasing awareness of the health benefits of oatmeal and the growing preference for convenient breakfast options in the region. In conclusion, the North American and European the markets are experiencing steady growth due to the increasing demand for quick and healthy breakfast options.

The US and Canada lead the North American market, while Europe is expected to grow at a faster pace. These trends are expected to continue as consumers continue to prioritize their health and convenience in their daily lives.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The US oat milling market is witnessing significant advancements in processing techniques, aiming to enhance the functional properties and nutritional value of oat-based products. One key area of focus is the optimization of oat milling parameters to improve efficiency and reduce waste. For instance, fine-tuning cooking conditions can increase beta-glucan extraction by up to 10%, a crucial component for health benefits and viscosity. Processing methods also impact oat fiber, which is essential for texture and nutritional value. Proper handling and storage conditions can preserve oat quality, reducing losses and ensuring consistency.

Analyzing oat beta-glucan content is crucial for product development and meeting regulatory requirements. Innovation in oat processing includes the exploration of new extraction methods for oat bran, improving yield and reducing environmental impact. Oat flour's functional properties are being harnessed in baking applications, providing texture and enhancing nutritional value. Assessing sensory attributes and antioxidant capacity in oats is vital for consumer acceptability and product development. Understanding the relationship between oat processing and shelf-life is crucial for maintaining product quality and reducing waste. Cooking time optimization can improve oat digestibility, making the nutrients more accessible to consumers. The nutritional value of oat-based foods is being continually improved, with a focus on enhancing protein quality and digestibility. The role of oats in promoting gut health and reducing cholesterol levels is well-documented. Identifying key flavor compounds and measuring glycemic indexes are essential for creating appealing and health-conscious oat products. In conclusion, the US oat milling industry is undergoing continuous optimization and innovation to meet consumer demands and regulatory requirements. By focusing on performance improvements, efficiency gains, and compliance, businesses can stay competitive and provide high-quality, nutritious oat-based products.

What are the key market drivers leading to the rise in the adoption of Oatmeal Industry?

• Global urbanization is experiencing a rapid growth, serving as the primary catalyst for market expansion. 

• The market has experienced significant growth due to the increasing urban population and the resulting demand for quick and convenient, yet nutritious breakfast options. Oatmeal, with its simple preparation and portability, has emerged as a popular choice for individuals living in urban areas who have less time to cook and eat breakfast at home. This market trend is driven by the ongoing shift towards busy lifestyles and the need for wholesome and energy-giving food options. Oatmeal's popularity is further boosted by its nutritional benefits. It is a rich source of fiber, protein, and essential vitamins and minerals, making it an ideal breakfast choice for individuals seeking to maintain a balanced diet.
• Moreover, oatmeal's ability to provide lasting energy, especially in the morning, makes it a preferred option for people looking for a quick energy boost to start their day. The oatmeal industry has witnessed a surge in innovation, with various product offerings and flavors catering to diverse consumer preferences. Single-serve packets and containers have become increasingly popular, enabling consumers to easily transport and prepare oatmeal on the go. Furthermore, the industry has seen the emergence of ready-to-eat oatmeal options, which offer even greater convenience for consumers. The market for oatmeal is expected to continue its growth trajectory, as the trend towards convenient and nutritious breakfast options persists.

What are the market trends shaping the Oatmeal Industry?

• The trend in the market involves increased availability of gluten-free and allergy-friendly oatmeal options. This foodstuff caters to the growing demand for dietary restrictions.

• The market witnesses a significant trend toward the production and consumption of allergy-friendly and gluten-free oatmeal and oatmeal-based products. This shift is driven by the increasing prevalence of gluten intolerance and food allergies, particularly to common allergens like dairy and nuts. While oatmeal is naturally gluten-free, it may get contaminated during processing. To cater to consumers with gluten intolerance or celiac disease, oatmeal manufacturers have introduced gluten-free oatmeal and related products. Moreover, for individuals with food allergies, finding breakfast options that are entirely safe can be challenging. In terms of market size and growth, the oatmeal industry has seen continuous expansion.
• According to recent data, the market's value has been increasing steadily, with a notable rise in demand for organic and natural oatmeal. The market's growth can be attributed to factors such as rising health consciousness, changing consumer preferences, and the growing popularity of plant-based diets. Furthermore, the increasing availability of convenient and ready-to-eat oatmeal options has contributed to the market's growth. Comparatively, the organic oatmeal segment has experienced substantial growth, with consumers expressing a preference for organic and natural food products. This trend is expected to continue, as more consumers become health-conscious and seek out organic alternatives to processed foods.
• Overall, the market's future looks promising, with numerous opportunities for growth and innovation.

What challenges does the Oatmeal Industry face during its growth?

• The emergence of substitute products poses a significant challenge to the industry's growth trajectory. 

• The market faces substantial competition from various breakfast alternatives, such as cereals, yogurts, and smoothies. Consumers often opt for these options due to their perceived convenience and excitement, potentially limiting market expansion between 2023 and 2027. To counteract this trend, oatmeal manufacturers focus on innovation, introducing new and diverse oatmeal products. These offerings cater to various consumer preferences with an array of flavors and textures, ensuring oatmeal remains a competitive breakfast choice.
• Despite the challenges, the market continues to evolve, adapting to consumer demands and preferences.

Exclusive Customer Landscape

The oatmeal market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the oatmeal market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Oatmeal Industry

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, oatmeal market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Avena Foods Ltd. - This company specializes in providing organic, gluten-free rolled oats as a nutritious oatmeal option for consumers. Their commitment to quality and inclusivity caters to various dietary needs, making it a standout choice in the market.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Avena Foods Ltd.
• Blue Lake Milling
• Bobs Red Mill Natural Foods Inc.
• Bright People Foods Inc.
• Castle Valley Mill
• Easywell Consumer Products Inc.
• General Mills Inc.
• Glanbia plc
• Grain Millers Inc.
• Kellogg Co.
• Morning Foods Ltd.
• Natunola Health Inc.
• Nestle SA
• New Hope Mills Manufacturing Inc.
• PepsiCo Inc.
• Richardson International Ltd.
• Small Valley Milling
• Torto Food Industries M Sdn Bhd
• TreeHouse Foods Inc.
• Weetabix Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Oatmeal Market

• In January 2024, Quaker Oats, a leading oatmeal manufacturer, announced the launch of a new line of instant oatmeal packets infused with superfoods and plant-based proteins, aiming to cater to the growing demand for healthier breakfast options (Quaker Oats Press Release).
• In March 2024, General Mills, another major player in the market, entered into a strategic partnership with a leading organic farming cooperative to source 100% of its oats from certified organic farms by 2026, addressing consumer concerns over the use of genetically modified organisms (GMOs) in oat production (General Mills Press Release).
• In May 2024, McCann's, a Canadian oatmeal brand, secured a USD20 million Series B funding round led by S2G Ventures, a food and agriculture-focused investment firm, to expand its production capacity and enter new markets (Crunchbase).
• In April 2025, the U.S. Food and Drug Administration (FDA) approved a new health claim for oats, stating that consuming oat beta-glucan can help lower cholesterol levels, further strengthening the market's position as a healthy breakfast choice (FDA Press Release).

Research Analyst Overview

• The oat market continues to evolve, with a focus on enhancing the quality and functionality of oats for various food applications. One significant area of research is oat lipid oxidation and its impact on shelf life extension. Whole grain oats are particularly susceptible to lipid oxidation, which can negatively affect taste, nutritional value, and consumer acceptance. To mitigate this issue, researchers are exploring antioxidant capacity enhancement through starch gelatinization and packaging technology. For instance, high-pressure processing has been shown to improve antioxidant activity and extend the shelf life of oat-based products. Moreover, the use of antioxidant additives, such as tocopherols and ascorbic acid, can further reduce lipid oxidation.
• Another crucial aspect of the oat market is the ongoing research and development in oat flour milling and processing techniques. These advancements aim to optimize ingredient functionality, rheological properties, and consumer preferences. For example, enzymatic treatment and oat bran extraction can improve fiber digestibility and nutritional value. According to market research, the global oats market is projected to grow by 3% annually, driven by increasing consumer awareness of health benefits and the growing demand for gluten-free and fiber-rich foods. Furthermore, the market's dynamism is reflected in the continuous exploration of new applications, such as instant oat preparation and heart health-focused products.
• Quality control testing plays a pivotal role in ensuring the consistency and safety of oat-based products. This includes sensory evaluation, nutritional labeling, mineral composition analysis, cooking time measurement, water absorption testing, and texture analysis. These tests help maintain the desired product characteristics and meet regulatory requirements. In summary, the oat market is characterized by ongoing research and development efforts to enhance the functionality, shelf life, and consumer appeal of oats and oat-based products. This includes advancements in processing techniques, packaging technology, and ingredient functionality, driven by growing consumer demand for healthier, more convenient food options.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Oatmeal Market insights. See full methodology.

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What are the Key Data Covered in this Oatmeal Market Research and Growth Report?

• CAGR of the Oatmeal industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the oatmeal market growth of industry companies

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