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The personal care appliances market size is estimated to grow by USD 5.88 billion at a CAGR of 5.38% between 2022 and 2027. Product innovations that lead to portfolio extension and premiumization attract consumers looking for new and high-quality products. The rise in discretionary income allows consumers to spend more on beauty and personal care products, boosting market demand. Evolving fashion trends in personal grooming drive the need for innovative products that cater to changing consumer preferences, further fueling market growth.
The main factor propelling the growth of the worldwide market is the rise in discretionary income among consumers. The market is witnessing significant growth driven by increasing awareness and beauty consciousness among consumers. Consumers are becoming more brand-conscious and are willing to invest in personal grooming items such as epilators, hair straighteners, and oral care appliances. The rise of the e-commerce industry has made these products more accessible, especially in emerging economies. With the improvement in the economic environment and an increase in disposable incomes, there is a growing demand for personal care and hygiene products, driving the expansion of the global market. As their buying power grows, consumers become more mindful of self-care and wellness, resulting in increased demand for personal care appliances such as trimmers, electric toothbrushes, and facial cleansing brushes.
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This market report extensively covers market segmentation by distribution channel (offline and online), product (hair care appliances, hair removal appliances, and oral care appliances), and geography (APAC, Europe, North America, South America, and Middle East and Africa).
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel of the global market comprises specialty stores, department stores, and mass merchandisers (hypermarkets, supermarkets, convenience stores, and clubhouse stores). The offline segment was valued at USD 9.73 billion in 2017. An increase in the number of stores and business expansions by retailers has fueled the demand. Thus, the growing number of supermarkets is anticipated to drive the growth of the market through offline channels during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is very competitive owing to the presence of established brands such as Philips and Panasonic. and Shiseido Co. Ltd. The key companies in the market focus on innovation and the launch of new products to keep up with the latest market trends.
Consumers in several countries in the region, such as China, Japan, South Korea, and others, especially those belonging to the millennial working population, prefer to spend on premium, good quality, and technologically advanced products due to increasing awareness about personal grooming. Owing to lifestyle changes in developing economies in APAC, such as India and China, are driving demand. Such factors will increase the market growth in this region during the forecast period.
The rise in online sales of personal care appliances is the primary trend shaping the market. The online market witnessed significant growth over the last couple of years. The growth of the online retail sales channel and the adoption of the multichannel business model have fueled the market growth. Certain companies, such as Dyson and Phillips, sell their products through physical stores and online portals. Online channels widen the visibility of the products, which, together with the availability of a wide product portfolio, contributes to the growth of the online retail channel. The success of online retailing can be attributed to customer reach and inventory- management cost-cutting.
Moreover, the growing hectic lifestyle and the lack of time restrict users from offline shopping for personal care appliances. This increases the use of online shopping portals to purchase these products. The availability of personal care appliances such as hair styling equipment on online channels has become convenient for consumers. This growth in online retail sales is expected to drive the demand for personal care appliances, which will thereby positively impact the growth of the market during the forecast period.
High maintenance and regular upgrade requirements for personal care appliances are major challenges in the market. It can negatively impact the growth of the personal care appliances market in several ways. First, high maintenance and upgradation requirements can increase the cost of ownership and reduce the affordability of personal care appliances. Customers may prefer to avoid these costs by purchasing cheaper, lower-quality products or opting for alternative solutions. This can lead to a reduction in the sales of personal care appliances. Second, high maintenance and upgradation requirements for personal care appliances can also impact their reliability and safety. If appliances are not maintained properly, they may malfunction, leading to safety hazards for users. This can damage the reputation and trustworthiness of personal care appliance manufacturers.
Also, regular upgradation of products can increase the pace of technological obsolescence. For example, a personal care appliance that requires regular firmware or software updates may quickly become outdated and unattractive to new customers if updates are not available. This can lead to a decline in customer satisfaction and reduced sales over time. Thus, all the above-mentioned factors will impact the market during the forecast period
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amika LLC:The company offers personal care appliances such as hair straighteners, hair curlers, hair dryers, facial rollers.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is driven by a surge in urbanization and a growing youth population with a keen attentiveness toward personal grooming. With a rapid urbanization trend, urban consumers are increasingly value chain analysis and quality conscious, leading to a premiumization trend in the personal grooming industry. Beauty appliances like hair stylers and massagers are gaining popularity, especially among women and those seeking improvement in the economic environment. However, the lack of durability in some products and the negative influence of unreliable sources pose challenges. Advertisements, promotions, and engagement strategies play a key role in targeting brand-conscious consumers through the direct-to-consumer channel.
Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.38% |
Market growth 2023-2027 |
USD 5.88 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.93 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 33% |
Key countries |
US, China, Japan, Germany, and Brazil |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amika LLC, Andis Co., Beauty Quest Group, Colgate Palmolive Co., Conair Corp., Coty Inc., Drybar Holdings LLC, Dyson Group Co., Elchim Spa, Farouk Systems Inc., FKA Distributing Co. LLC, IkonicWorld, Koninklijke Philips NV, Olivia Garden Int. Inc, Panasonic Holdings Corp., Spectrum Brands Holdings Inc., T3 Micro Inc., The Procter and Gamble Co., Velecta Paramount, and Wahl Clipper Corp. |
Market dynamics |
Parent market analysis, Market Forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market forecasting, market growth and trends, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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