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The personal care appliances market size is estimated to increase by USD 6.32 billion at a CAGR of 5.49% between 2024 and 2028. Product innovations that lead to portfolio extension and premiumization attract consumers looking for new and high-quality products. The rise in discretionary income allows consumers to spend more on beauty and personal care products, boosting market demand. Evolving fashion trends in personal grooming drive the need for innovative products that cater to changing consumer preferences, further fueling market growth. Our report examines historical data from 2018-2022, besides analyzing the current market scenario.
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The market thrives on a diverse range of products catering to beauty and grooming needs. From epilator to hair straightener, innovation drives the sector forward. In an era where consumers are increasingly brand conscious, endorsements by celebrities play a significant role. The industry's growth is further fueled by improvements in the economic environment and rising economic activities worldwide. With a focus on communication and electricity-powered devices like beauty equipment, the market continues to expand, offering a wide array of options beyond traditional personal care products. The hair styling sub-segment has witnessed significant growth, driven by advancements in technology and an Improvement in economic environment, resulting in increased demand for battery powered appliances that rely on electricity for styling, alongside the popularity of various other personal care products.
The main factor propelling the growth of the worldwide market is the rise in discretionary income among consumers. The market is witnessing significant growth driven by increasing awareness and beauty consciousness among consumers. Consumers are becoming more brand-conscious and are willing to invest in personal grooming items such as epilators, hair straighteners, and oral care appliances.
Furthermore, the rise of the e-commerce industry has made household beauty appliances more accessible, especially in emerging economies. With the improvement in the economic environment and an increase in disposable incomes, there is a growing demand for personal care and hygiene products, driving the expansion of the global market. As their buying power grows, consumers become more mindful of self-care and wellness, resulting in increased demand for household beauty appliances such as trimmers, electric toothbrushes, and facial cleansing brushes.
The rise in online sales of personal care appliances is the primary trend shaping the market. The online market witnessed significant growth over the last couple of years. The growth of the online retail sales channel and the adoption of the multichannel business model have fueled the market growth. Certain companies, such as Dyson and Phillips, sell their products through physical stores and online portals. Online channels widen the visibility of the products, which, together with the availability of a wide product portfolio, contributes to the growth of the online retail channel. The success of online retailing can be attributed to customer reach and inventory- management cost-cutting.
Moreover, the growing hectic lifestyle and the lack of time restrict users from offline shopping for personal care appliances. This increases the use of online shopping portals to purchase these products. The availability of personal care appliances such as hair styling equipment on online channels has become convenient for consumers. This growth in online retail sales is expected to drive the demand for personal care appliances, which will thereby positively impact the growth of the market during the forecast period.
High maintenance and regular upgrade requirements for personal care appliances are major challenges in the market. It can negatively impact the growth of the personal care appliances market in several ways. First, high maintenance and upgradation requirements can increase the cost of ownership and reduce the affordability of personal care appliances. Customers may prefer to avoid these costs by purchasing cheaper, lower-quality products or opting for alternative solutions. This can lead to a reduction in the sales of personal care appliances. Second, high maintenance and upgradation requirements for personal care appliances can also impact their reliability and safety. If appliances are not maintained properly, they may malfunction, leading to safety hazards for users. This can damage the reputation and trustworthiness of personal care appliance manufacturers.
Also, regular upgradation of products can increase the pace of technological obsolescence. For example, a personal care appliance that requires regular firmware or software updates may quickly become outdated and unattractive to new customers if updates are not available. This can lead to a decline in customer satisfaction and reduced sales over time. Thus, all the above-mentioned factors will impact the market during the forecast period
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel of the global market comprises specialty stores, department stores, and mass merchandisers (hypermarkets, supermarkets, convenience stores, and clubhouse stores). An increase in the number of stores and business expansions by retailers has fueled the demand. Thus, the growing number of supermarkets is anticipated to drive the growth of the market through offline channels during the forecast period.
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The offline segment was valued at USD 10.09 billion in 2018. Consumers, driven by Beauty consciousness and a desire for Grooming items, are increasingly turning to these appliances for their personal care needs. However, factors like Lack of awareness and Durability concerns can hinder market growth in Emerging economies. Direct-to-consumer channels and Intermediaries play crucial roles in overcoming these challenges, ensuring that consumers have access to Newer products and Brands. Massagers and other Personal Care appliances cater to the needs of both Men and Women, offering various benefits such as relaxation, pain relief, and overall well-being.
APAC is estimated to contribute 33% to the growth of the global market during the forecast duration. Technavio’s analysts have elaborately explained the regional market growth and trends that shape the market during the forecast period.
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The market in APAC is very competitive owing to the presence of established brands such as Philips and Panasonic. and Shiseido Co. Ltd. The key companies in the market focus on innovation and the launch of new products to keep up with the latest trends. Consumers in several countries in the region, such as China, Japan, South Korea, and others, especially those belonging to the millennial working population, prefer to spend on premium, good quality, and technologically advanced products due to increasing awareness about personal grooming. Owing to lifestyle changes in developing economies in APAC, such as India and China, are driving demand. Such factors will increase the market growth in this region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amika LLC: The company offers personal care appliances such as hair straighteners, hair curlers, hair dryers, and facial rollers.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Amika LLC, Andis Co., Beauty Quest Group, Colgate Palmolive Co., Conair Corp., Coty Inc., Drybar Holdings LLC, Dyson Group Co., Elchim Spa, Farouk Systems Inc., FKA Distributing Co. LLC, IkonicWorld, Koninklijke Philips N.V., Olivia Garden Int. Inc, Panasonic Holdings Corp., Spectrum Brands Holdings Inc., T3 Micro Inc., The Procter and Gamble Co., Velecta Paramount, and Wahl Clipper Corp.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The personal care appliances market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is driven by a surge in urbanization and a growing youth population with a keen attentiveness toward personal grooming. With a rapid urbanization trend, urban consumers are increasingly value chain analysis and quality conscious, leading to a premiumization trend in the personal grooming industry. Beauty appliances like hair stylers and massagers are gaining popularity, especially among women and those seeking improvement in the economic environment. However, the lack of durability in some products and the negative influence of unreliable sources pose challenges. Advertisements, promotions, and engagement strategies play a key role in targeting brand-conscious consumers through the direct-to-consumer channel.
Market Scope |
|
Report Coverage |
Details |
Page number |
170 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.49% |
Market Growth 2024-2028 |
USD 6.32 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.1 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 33% |
Key countries |
US, China, Japan, Germany, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks, Personal Care Appliances Market Industry Report |
Key companies profiled |
Amika LLC, Andis Co., Beauty Quest Group, Colgate Palmolive Co., Conair Corp., Coty Inc., Drybar Holdings LLC, Dyson Group Co., Elchim Spa, Farouk Systems Inc., FKA Distributing Co. LLC, IkonicWorld, Koninklijke Philips N.V., Olivia Garden Int. Inc, Panasonic Holdings Corp., Spectrum Brands Holdings Inc., T3 Micro Inc., The Procter and Gamble Co., Velecta Paramount, and Wahl Clipper Corp. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period, Personal Care Appliances Market Growth Analysis |
Customization purview |
If our personal care appliances market worth report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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