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The secondary tickets market size is estimated to grow by USD 50.14 billion at a CAGR of 20.96% between 2023 and 2027. The growth of the market depends on several factors, including the rising popularity of sports events, the growth in online secondary ticketing platforms, and the difficulty in obtaining a refund for primary tickets.
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This secondary tickets market report extensively covers market segmentation by Type (sports events, concerts, performing arts, and movies), Mode Of Booking (online and offline), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 - 2021.
The rising popularity of sports events is a key factor driving the market growth. Because of the popularity of sports like rugby, soccer, football, cricket, baseball, and tennis, the global market is anticipated to be dominated by the sports events segment during the forecast period. There has been an increase in the number of spectators at sporting events like the Super Bowl, Major League Baseball (MLB), Union of European Football Associations (UEFA) Champions League, and National Football League (NFL). The sale of secondary tickets is increasing as attendance grows.
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The sports events segment was valued at USD 13.76 billion in 2017 and continued to grow until 2021. Season ticket holders drive sporting events. They purchase a subscription for all or a portion of the season, but they might not want to go to every game. Such ticket holders prefer to resell the game and event tickets they do not plan to attend using secondary ticket marketplaces. During the forecast period, this will contribute to the growth of the sports events segment in the global market.
The adoption of dynamic pricing is one of the major secondary tickets market trends. Dynamic pricing is a strategy where businesses adjust service prices based on real-time market demand. In the secondary tickets market, this approach is commonly used for events like sports games, where prices can fluctuate based on factors such as holidays, team performance, and weather conditions. Event organizers often set rules to ensure prices stay within certain limits. By implementing dynamic pricing, teams can reclaim revenue from scalpers, reducing ticket reselling. This strategy, employed by vendors like Live Nation Entertainment and TiqIQ, helps curb scalper activities and lowers overpricing in the secondary market, even though it may decrease profit margins and buying volume.
Growing consumption of online content is a key challenge hindering the growth of the secondary tickets market. In 2021, online video consumption surged globally, with a ten-fold increase in views. Developing countries like Pakistan, India, and Brazil saw significant rises in internet speeds, with Pakistan experiencing a 56% increase. Low-cost internet packages from network providers further boosted internet accessibility. However, the global secondary tickets market faces challenges from the popularity of online streaming for live events, including sports and movies. Over 70% of US adults watch online videos weekly, driving the demand for informative, long-format content. The rise of region- and interest-specific content challenges the secondary tickets market, especially for sports and movies.
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North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America is expected to account for a major share of the global secondary tickets market owing to the increasing number of popular musicians, talent shows, sporting events, and bands in the region. In terms of revenue, the US and Canada are the major contributors to the regional secondary tickets market. The US holds the largest share of this market as it is backed by the largest media and entertainment industry in the world. Live events, such as music concerts, are gaining immense popularity in the region. Over half of the US population attends live music events every year. Sporting events such as the NBA, MLB, and Super Bowl are the major revenue contributors that will continue to proliferate and support the growth of the global secondary tickets market.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Citizen Ticket Ltd. - The company offers a self-service event ticketing platform that provides online payments and ticket management tools. The key offerings of the company include secondary tickets for concerts, tours, sports teams, and family events.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Secondary Tickets Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Decelerate at a CAGR of 20.96% |
Market growth 2023-2027 |
USD 50.14 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
24.63 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 47% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Mode of Booking
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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