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Secondary Tickets Market by Type and Geography - Forecast and Analysis 2022-2026

  • Published: Aug 2022
  • Pages: 136
  • SKU: IRTNTR40016
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The secondary tickets market share is expected to increase by USD 2.24 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 7.87%.

This market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers secondary ticket market segmentation by type (sports events, concerts, performing arts, and movies) and geography (North America, Europe, APAC, South America, and MEA).The market report also offers information on several market vendors, including Ace Ticket Worldwide Inc., AXS Group LLC, Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Ideabud Inc., Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo AG, Vivid Seats LLC, and Alliance Tickets among others.

What will the Secondary Tickets Market Size be During the Forecast Period?

Secondary Tickets Market Size

Download Report Sample to Unlock the Secondary Tickets Market Size for the Forecast Period and Other Important Statistics

 

Secondary Tickets Market: Key Drivers, Trends, and Challenges

The rising popularity of sports events is notably driving the secondary ticket market growth, although factors such as the rise in fraudulent activities may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the secondary ticket industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.

Key Secondary Tickets Market Driver

The rising popularity of sports events is a key driver impacting the global secondary ticket market growth. Globally, there has been a significant rise in the popularity of various sports events, such as the NFL, Fédération Internationale de Football Association (FIFA) World Cup, MLB, National Hockey League (NHL), National Collegiate Athletic Association (NCCA) league, and the UEFA Champions League. The sales of tickets for sports events are rising because of the growing viewership. The rising number of sports events across the world is driving the growth of the global secondary ticket market. The US is one of the major markets for secondary tickets for sports events. Owing to a rise in the popularity of sports events, the rates of secondary tickets have been increasing. Such factors will help fuel the growth of the global secondary ticket market during the forecast period.

Key Secondary Tickets Market Trend

Dynamic pricing is a time-based pricing strategy through which businesses set flexible prices for services based on the current market is one of the key trends. Using the dynamic pricing model, the price of event tickets and their fees can be surged based on demand. With dynamic pricing, the ticket prices for a sports event can fluctuate depending on holidays, player injuries, the team's record, the day of the week, or the weather forecast. In themarket, most teams and event organizers that employ the dynamic pricing strategy set rules so that the prices generally will not rise above or fall below certain cut-offs. The prices for the seats of season ticket holders never dip below face value on the secondary market. Some seats will be left open at reasonable prices, even in high-demand situations. Using dynamic pricing, teams and event organizers can recover some revenue that would otherwise get into the hands of scalpers or third-party vendors.

Key Secondary Tickets Market Challenge

Rise in fraudulent Unethical and illegal activities, such as ticket scalping and ticket touting, are on the rise which will significantly hinder the market growth during the forecast period. Ticket fraud is one of the major illegal activities in the global secondary ticket market. Automated bots are widely used by touts to bypass security systems of ticketing companies for buying tickets. This makes them shift to the secondary market, where they pay a higher amount than the face value. Tickets of bands such as Metallica and several other groups were sold directly to the resale market with the co-operation of Live Nation Entertainment. This has resulted in the rapid selling out of tickets for high-profile concerts. A rise in fraudulent activities in the market may restrict the market growth during the forecast period.

This  market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the market as part of the global movies and entertainment market in the global media and entertainment sector. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the  market during the forecast period.

Who are the Major Secondary Tickets Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Ace Ticket Worldwide Inc.
  • AXS Group LLC
  • Citizen Ticket Ltd.
  • Coast To Coast Tickets LLC
  • CTS Eventim AG and Co. KGaA
  • eBay Inc.
  • Eventbee Inc.
  • Eventbrite Inc.
  • Ideabud Inc.
  • Live Nation Entertainment Inc.
  • PrimeSport LLC
  • SeatGeek Inc.
  • Ticket City Inc.
  • TicketNetwork Inc.
  • TickPick LLC
  • TiqIQ LLC
  • Twickets Ltd.
  • Viagogo AG
  • Vivid Seats LLC
  • Alliance Tickets

 

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as organic and inorganic strategies to compete in the market.

Product Insights and News

  • Ideabud Inc. - This offering includes the selling of tickets for festivals, religious events, concerts, comedy shows, class reunion, and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The  market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Secondary Tickets Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the  market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Secondary Tickets Market?

Secondary Tickets Market Share by Geography

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44% of the market's growth will originate from North America during the forecast period. US is the key market for secondary tickets in North America. Market growth in this region will be faster than the growth of the market in regions.

The US holds the largest share in this market as it is backed by the largest media and entertainment industry in the world which will facilitate the  market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Type Segments in the Secondary Tickets Market?

Secondary Tickets Market Share

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The secondary ticket market share growth by the sports event segment will be significant during the forecast period. Season ticket holders drive the sports events segment. They buy a subscription for the entire or part of the season and may not want to attend all the games. Such ticket holders prefer using secondary tickets platforms to resell the tickets for the games they do not intend to attend. This will help in fueling the growth of the sports events segment in the global market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Secondary Tickets Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 7.87%

Market growth 2022-2026

$ 2.24 billion

Market structure

Fragmented

YoY growth (%)

2.67

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 44%

Key consumer countries

US, Canada, China, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Ace Ticket Worldwide Inc., AXS Group LLC, Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Ideabud Inc., Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo AG, Vivid Seats LLC, and Alliance Tickets

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Secondary Tickets Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive secondary tickets market growth during the next five years
  • Precise estimation of the secondary tickets market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the secondary tickets industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of secondary tickets market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Event Type
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Event Type

    • 5.1 Market segments
      • Exhibit 24: Chart on Event Type - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Event Type - Market share 2021-2026 (%)
    • 5.2 Comparison by Event Type
      • Exhibit 26: Chart on Comparison by Event Type
      • Exhibit 27: Data Table on Comparison by Event Type
    • 5.3 Sports events - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Sports events - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Sports events - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Sports events - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Sports events - Year-over-year growth 2021-2026 (%)
    • 5.4 Concerts - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Concerts - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Concerts - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Concerts - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Concerts - Year-over-year growth 2021-2026 (%)
    • 5.5 Performing arts - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Performing arts - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on Performing arts - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on Performing arts - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Performing arts - Year-over-year growth 2021-2026 (%)
    • 5.6 Movies - Market size and forecast 2021-2026
      • Exhibit 40: Chart on Movies - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Data Table on Movies - Market size and forecast 2021-2026 ($ million)
      • Exhibit 42: Chart on Movies - Year-over-year growth 2021-2026 (%)
      • Exhibit 43: Data Table on Movies - Year-over-year growth 2021-2026 (%)
    • 5.7 Market opportunity by Event Type
      • Exhibit 44: Market opportunity by Event Type ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 46: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 47: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 48: Chart on Geographic comparison
      • Exhibit 49: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 58: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 Canada - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.11 China - Market size and forecast 2021-2026
      • Exhibit 82: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.12 Germany - Market size and forecast 2021-2026
      • Exhibit 86: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 87: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 88: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 89: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 90: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 91: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 92: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 93: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 94: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 95: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 96: Matrix on vendor position and classification
            • 10.3 Coast To Coast Tickets LLC
              • Exhibit 97: Coast To Coast Tickets LLC - Overview
              • Exhibit 98: Coast To Coast Tickets LLC - Product / Service
              • Exhibit 99: Coast To Coast Tickets LLC - Key offerings
            • 10.4 eBay Inc.
              • Exhibit 100: eBay Inc. - Overview
              • Exhibit 101: eBay Inc. - Product / Service
              • Exhibit 102: eBay Inc. - Key news
              • Exhibit 103: eBay Inc. - Key offerings
            • 10.5 Ideabud Inc.
              • Exhibit 104: Ideabud Inc. - Overview
              • Exhibit 105: Ideabud Inc. - Product / Service
              • Exhibit 106: Ideabud Inc. - Key offerings
            • 10.6 Live Nation Entertainment Inc.
              • Exhibit 107: Live Nation Entertainment Inc. - Overview
              • Exhibit 108: Live Nation Entertainment Inc. - Business segments
              • Exhibit 109: Live Nation Entertainment Inc. - Key offerings
              • Exhibit 110: Live Nation Entertainment Inc. - Segment focus
            • 10.7 SeatGeek Inc.
              • Exhibit 111: SeatGeek Inc. - Overview
              • Exhibit 112: SeatGeek Inc. - Product / Service
              • Exhibit 113: SeatGeek Inc. - Key offerings
            • 10.8 Ticket City Inc.
              • Exhibit 114: Ticket City Inc. - Overview
              • Exhibit 115: Ticket City Inc. - Product / Service
              • Exhibit 116: Ticket City Inc. - Key offerings
            • 10.9 TickPick LLC
              • Exhibit 117: TickPick LLC - Overview
              • Exhibit 118: TickPick LLC - Product / Service
              • Exhibit 119: TickPick LLC - Key offerings
            • 10.10 TiqIQ LLC
              • Exhibit 120: TiqIQ LLC - Overview
              • Exhibit 121: TiqIQ LLC - Product / Service
              • Exhibit 122: TiqIQ LLC - Key offerings
            • 10.11 Viagogo AG
              • Exhibit 123: Viagogo AG - Overview
              • Exhibit 124: Viagogo AG - Product / Service
              • Exhibit 125: Viagogo AG - Key offerings
            • 10.12 Vivid Seats LLC
              • Exhibit 126: Vivid Seats LLC - Overview
              • Exhibit 127: Vivid Seats LLC - Business segments
              • Exhibit 128: Vivid Seats LLC - Key offerings
              • Exhibit 129: Vivid Seats LLC - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 130: Inclusions checklist
                • Exhibit 131: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 132: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 133: Research methodology
                • Exhibit 134: Validation techniques employed for market sizing
                • Exhibit 135: Information sources
              • 11.5 List of abbreviations
                • Exhibit 136: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
              Interested in this report?
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              Secondary Tickets market growth will increase by $2236.71 million during 2020-2025.
              The secondary tickets market is expected to grow at a CAGR of 7.87% during 2020-2025.
              Technavio has segmented the secondary tickets market by other1 (Sports events, Concerts, Performing arts, and Movies) and geographic (North America, Europe, APAC, South America, and MEA).
              Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, Ideabud Inc., Live Nation Entertainment Inc., SeatGeek Inc., Ticket City Inc., TickPick LLC, TiqIQ LLC, Viagogo AG, Vivid Seats LLC are a few of the key vendors in the secondary tickets market.
              North America will register the highest growth rate of 44.40% among the other regions. Therefore, the secondary tickets market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              • US
              • UK
              • Canada
              • Germany
              • China
              • South Korea (Republic of Korea)
              The key factors driving the secondary tickets market growth are:
              • Rising popularity of sports events
              The secondary tickets market vendors should focus on grabbing business opportunities from the sports events segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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