Global Still Images Market 2016-2020
Market outlook of still images
Technavio’s research analyst predicts the global still images market to grow at a CAGR of more than 7% during the forecast period. Integration of visual content with marketing strategy and communications is on the rise, which in turn is driving the growth of the still images market. In an attempt to make their content more impactful and break through the clutter in online marketing, customers are increasingly using visual content. Visual communications are effective, provide engaging user experience, express ideas quickly, and enhance social media efforts. Also, with the upsurge in online marketing, especially on sites such as Facebook and Twitter, marketing in bulk is beginning to take place, where images have become easier to integrate.
Also, the evolution of new business models is an upcoming trend, which is expected to fuel the market growth during the forecast period. Following the decline in demand for still images owing to the falling popularity of the print medium, existing players and new vendors are coming out with new business models such as creator-focused collectors and customer-focused distributors. These models employ different delivery methods, monetization strategies, and content quality. Such innovations are likely to spur growth in the still images market in the future.
Geographical segmentation and analysis of the still images market
- North America
North America accounted for almost 51% of the market share during 2015 and is expected to grow at a CAGR of over 4% during the forecast period. Owing to the presence of a well-established media sector and the photographer community, this region has witnessed the highest adoption in the market. North America is expected to retain its market leadership during the next five years.
License model segmentation and analysis of the still images market
- RM still images
- RF still images
The rights managed (RM) still images segment dominated the market during 2015, with a market share of more than 68% as they are considered industry norms and are popular with professionals. The extensive use of visual content has given rise to duplication, wherein various brands have simultaneously utilized the same image for their ads. Hence, there is an inclination toward RM still images.
Competitive landscape and key vendors
The global still images market is witnessing a high demand for premium, high-quality stock photos as professionals such as brand managers and publishers look for images that are unique, culturally-relevant, and provide a fresh perspective. To cater to this demand, existent vendors are vigorously curating and expanding their premium portfolios and new vendors are entering this space owing to its potential, thus leading to robust competition in the market.
The leading vendors in the market are -
- Getty Images
Other prominent vendors in the market include 123RF, Alamy, AP Images, Depositphotos, Dreamstime, Fotosearch, Photofolio, Thinkstock, and Reuters Pictures.
Key questions answered in this report
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global still images?
- What are the key market trends impacting the growth of the global still images market?
- What are the challenges to market growth?
- Who are the key vendors in the global still images market?
- What are the market opportunities and threats faced by the vendors in the global still images market?
- Trending factors influencing the market shares of Asia, Europe, North America, and ROW.
- What are the key outcomes of the five forces analysis of the global still images market?
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