The global still /images market has the potential to grow by USD 1.55 billion during 2019-2023, and the market’s growth momentum will accelerate throughout the forecast period.
This report provides a detailed analysis of the market by geography (APAC, Europe, MEA, North America, and South America), /image type (photos and others), and license model (RM and RF). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Adobe Inc., Alamy Ltd., Dissolve Inc., Dreamstime.com LLC, Getty Images Inc., INMAGINE Ltd., PixaBay GmbH, PIXTA Inc., Shopify Inc., and Shutterstock Inc.
Market Overview

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Market Competitive Analysis
The market is fragmented, and the degree of fragmentation will increase during the forecast period. Market vendors are focusing on consolidation and acquisition strategies to expand their customer base and extend their product portfolio. Adobe Inc., Alamy Ltd., and Dissolve Inc. are some of the major market participants. Though the accelerating growth momentum will offer immense growth opportunities, the growing theft and misuse of visual content will challenge the growth of the market participants. To increase their still /images market share, companies should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
To help clients improve their market position, this still /images market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this still /images market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.
This report provides information on the production, sustainability, and prospects of several leading still /image companies, including:
- Adobe Inc.
- Alamy Ltd.
- Dissolve Inc.
- Dreamstime.com LLC
- Getty Images Inc.
- INMAGINE Ltd.
- PixaBay GmbH
- PIXTA Inc.
- Shopify Inc.
- Shutterstock Inc.
Still Images Market: Segmentation by Region

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During the forecast period, APAC will be one of the key markets for still /images. Factors such as the growing demand for regional content, rising Internet penetration, the growing use of smart gadgets, inclination towards the use of digital media platforms, and the rising popularity of microstock /images contribute to still /images market growth in this region.
Over 28% of the market’s growth will originate from APAC during the forecast period. China, Japan, India, and South Korea are the key markets for still /images in the region. Market growth in this region will be faster than the growth of the market in other geographies.
Still Images Market: Segmentation by License Model

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Rights managed (RM) license model gives users the option of exclusive or non-exclusive use of a photograph. The rising demand for high-quality and multiple copies of still /images from professionals will be a significant factor driving still /images market growth in this segment.
However, market growth in this segment will be slower than the growth of the market in the royalty-free (RF) segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the still /images market size.
Still Images Market: Key Drivers and Trends
The rising adoption of new business models will drive the growth of the still /images market over the forecast period. Market vendors are increasingly adopting new business models comprising of creator-focused collectors and customer-focused distributors. The high Internet penetration across the world has enabled market players to gain easy access to /images from non-professionals and license them at lower prices. For instance, Snapwire’s business model, based on the concept of creative collaboration, includes a mobile application, a website platform, a community-style interface, and various other features. Some market vendors are also adopting business models that minimize the need of distributors by supplying free /images to subscribers regularly through emails. Market vendors such as StockUnlimited use a business model that allows subscribers to download unlimited /images of stock illustrations at a fixed flat rate. The adoption of such business models will boost the growth of the still /images market during the forecast period.
- The rising demand for microstock /images will be one of the critical still /images market trends contributing to market growth.
- The concepts of crowdsourcing content and providing free /images have given rise to the microstock concept.
- The low price of microstock /images is one of the major factors boosting its demand, especially among price-sensitive customers.
- As a result, market vendors are either creating or acquiring microstock divisions to increase their revenue.
- Companies in this segment source pictures from photographers and offer licenses to use them at lower prices than those offered by traditional stock photography agencies.
- The growing quality of microstock /images will further boost its demand among customers and consequently fuel the growth of the still /images market during the next five years.
- During 2019-2023, the still /images market will grow at a CAGR of almost 8%.

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Still Images Market: Key Highlights of the Report for the Forecast Period 2019-2023
- CAGR of the market during the forecast period 2019-2023
- Detailed information on factors that will accelerate the growth of the still /images market during the next five years
- Precise estimation of the global still /images market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the still /images industry across APAC, Europe, MEA, North America, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of still /images vendors
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: CUSTOMER LANDSCAPE
PART 07: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2018-2023
- Europe - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- APAC - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 08: MARKET SEGMENTATION BY IMAGE TYPE
- Market segmentation by image type
- Comparison by image type
- Photos - Market size and forecast 2018-2023
- Others - Market size and forecast 2018-2023
- Market opportunity by image type
PART 09: MARKET SEGMENTATION BY LICENSE MODEL
- Market segmentation by license model
- Comparison by license model
- RM - Market size and forecast 2018-2023
- RF - Market size and forecast 2018-2023
- Market opportunity by license model
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Growing concern for authenticity
- Rise in adoption of acquisition strategy
- Rising demand for microstock images
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Adobe Inc.
- Alamy Ltd.
- Dissolve Inc.
- Dreamstime.com LLC
- Getty Images Inc.
- INMAGINE Ltd.
- PixaBay GmbH
- PIXTA Inc.
- Shopify Inc.
- Shutterstock Inc.
PART 15: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 16: EXPLORE TECHNAVIO
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape