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Technavio’s market research analyst predicts the global ready-to-drink (RTD) infant milk market to grow steadily at a CAGR of above 3% by 2021. One of the key factors responsible for the growth of this market is the rise in breastfeeding alternatives for specified maternal conditions, convenience, and flexibility. The RTD infant milk works as an alternative to breast milk, having all the necessary ingredients such as DHA, lutein, and vitamin E that are found in breast milk. Also, the increase in the number of working women including mothers of new-born babies, dietary instructions, medical condition, and concerns of breastfeeding in public places have also contributed to the market growth of this market. The rising urbanization and the growth of the middle-class population have significantly encouraged consumers to adopt convenience-oriented lifestyles, which, in turn, is making baby food and infant formula a desirable option among working women.
In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. An increasing number of parents are significantly opting for no-additives and natural ingredients infant milk formula, which in turn, is augmenting the sale of organic baby food. The growth of the RTD infant milk market in North America is mainly driven by the growth of the markets in the US and Mexico. In the US, organic baby food sales have increased due to health concerns among parents about food safety. To stay abreast with this trend, several market vendors have increased the organic baby foods. For instance, Nestlé created a new segment of non-chilled yogurt for babies and toddlers.
The RTD market in fast-growing countries such as China and India in APAC, present a significant growth opportunity for market players with an increasing target population and relative awareness about RTD infant milk. As these markets are highly price sensitive, the penetration is restricted to urban areas.
Leading vendors in the market are -
Other prominent vendors in the RTD infant milk market include Arla Foods, Amara Baby Food, Baby Gourmet, Ella's Kitchen Group, Friso, GreenMonkey (GreenZoo), Hero Group, Morinaga, Meiji, Nurture (Happy Family), One Earth Farms, Parent's Choice, Plum Organics, and Stonyfield Farm.
During 2016, the 0-6 months’ segment dominated the RTD infant milk market and accounted for a major part of the overall market share. Factor such as faster digestion and an easier method to feed the babies are the major reasons for the dominance of this segment. Moreover, due to the growing dependency of working women on RTD infant milk this segment is expected to dominate the market over the next few years.
In this market study, analysts have estimated the in-store segment to dominate the RTD infant milk market during the forecast period. One of the major factors driving the growth of in-store sales of RTD infant milk is the increased credibility of brick-and-mortar stores. When it comes to quality, consumers prefer a physical store within their geographic proximity to online stores, as it tends to have a flexible return policy or increased period of warranty. Also, the growing popularity of in-store pickups is contributing to the growth of this segment in the RTD infant milk market.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Economic indicators
PART 06: Market landscape
PART 07: Market segmentation by age group
PART 08: Market segmentation by distribution channel
PART 09: Geographical segmentation
PART 10: Key leading countries
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
PART 17: Appendix
PART 18: Explore Technavio
Tags: ready to drink, milk products, non alcoholic, non alcoholic beverages, non alcoholic market size, food and beverages market trends,
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