Online Education Market in India 2016-2020

February 29, 2016
This market study report segments the online education market in India by end-user (higher education and K-12), and by product (content and services). The leading vendors in the market are Educomp Solutions, Everonn, NIIT Technologies, and IGNOU.

Outlook of the online education market in India

Technavio’s market research predicts the online education market in India to grow at a tremendous CAGR of approximately 19% during the forecast period. With the introduction of many conducive government policies, the market for online education in India has a positive outlook until the end of the forecast period. In a bid to extensively incorporate digital literacy in India, the government is making policies related to technology adoption and online education delivery infrastructure. The Digital India Initiative is one of the key initiatives with a long-term vision to provide quality and technologically aided education. This initiative aims to bridge the digital divide by providing high quality and affordable broadband services across the country. Moreover, this will facilitate the use and integration of devices like smartphones and tablets, across the country. Furthermore, the National Optical Fiber Network launched by the government in 2011 aims at building and improving Internet infrastructure throughout the nation. Also, the government is encouraging big companies like Qualcomm and Reliance to develop new technologies in the education sector to change the face of the Indian education system.

In this industry research report, analysts have estimated factors like the recent collaboration with private players to impel the prospects for market growth until the end of the forecast period. In an attempt to bridge the skill gap in India, many IT companies are forming alliances and partnerships with educational institutions while formulating programs. For example, Infosys introduced the Campus Connect program to provide industry-related education to engineering students. These collaborations are targeting at providing internships, upgrading faculty knowledge, and organizing curriculum-based workshops for students. The increasing partnerships and alliances with IT companies are expected to drive the growth of the online education market in India.

End-user segmentation and analysis of the online education market

  • Higher education
  • K-12

In 2015, the online higher education segment dominated this market and accounted for close to 77% of the market share. The higher education market is changing dynamically in terms of education technology, teaching methods, and hardware usage in classrooms. An enormous demand for higher education comes from students who cannot afford regular higher education programs. Therefore, the current skill gap in India and immense competition in the job market is inspiring students to enroll for such courses, and this is expected to spur the growth of this market segment.

Product segmentation and analysis of the online education market

  • Content
  • Services

In this market research, the analysts have estimated the content segment to be largest product segment with a market share of more than 64% until the end of 2020. Content is the most important element of online education as it is the forms the base of the syllabus and is the source of information for the students enrolled in online courses. With a significant rise in enrollment for online courses, the demand for content development will increase during the forecast period.

Competitive landscape and key vendors

The online education market in India is highly fragmented due to the presence of several vendors offering varied products and services. With the extension of service offerings, technological advancements, and an increase in mergers and acquisitions, the competition will get more intense.

Key vendors in this market are -

  • Educomp Solutions
  • Everonn
  • NIIT

Other prominent vendors analyzed in this market research report are Dexler, Edurite, Embibe, HCL Infosystems, LearnNext, Meritnation, Netaji Subhas Open University, Simplilearn, Sikkim Manipal University, and TCY Learning Solutions.

 Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the online education market in India?
  • What are the key market trends impacting the growth of the online education market in India?
  • What are the challenges to market growth?
  • Who are the key vendors in the online education market in India?
  • What are the market opportunities and threats faced by the vendors in the online education market in India?
  • Trending factors influencing the market shares of India.
  • What are the key outcomes of the five forces analysis of the online education market in India?

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