Online Education Market in India Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

  • Published: Mar 2022
  • Pages: 120
  • SKU: IRTNTR43422

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The online education market share in India is expected to increase by USD 2.28 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 20%.

This online education market in India research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online education market segmentation in India by product (content and services) and end-user (higher education and K-12). The online education market report in India also offers information on several market vendors, including Dexler Education Pvt. Ltd., Educomp Solutions Ltd., Indiavidual Learning Pvt. Ltd., Indira Gandhi National Open University, Info Edge (India) Ltd., MPS Interactive Systems Ltd., Next Education India Pvt. Ltd., NIIT Ltd., SMU-DE, and Think & Learn Pvt. Ltd. among others.

What will the Online Education Market Size in India be During the Forecast Period?

Online Education Market Size

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Online Education Market in India: Key Drivers, Trends, and Challenges

Skill development and employment in India is notably driving the online education market growth in India, although factors such as lack of infrastructure and essential learning environment may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online education industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Education Market Driver in India

Skill development and employment is one of the key drivers supporting the online education market growth in India. To achieve career growth and add value to their knowledge, working professionals in India are focusing on skill development. Meanwhile, as per the economic survey of the Organization for Economic Co-Operation and Development (OECD), over 30% of Indians between the ages of 15 and 29 are neither enrolled in education or skill training nor in employment. These facts indicate that the traditional education system in India is expensive, leading to low enrollment. Moreover, companies are looking for a skilled workforce and not just manpower. Hence, this scenario has compelled job aspirants to look for other resources such as MOOCs. This subsequently creates an opportunity for players in the e-learning market to offer products and services to increase their customer base. These factors are driving the market growth.

Key Online Education Market Trend in India

The emergence of cloud computing is one of the online education market trends in India. For instance, the government has taken initiatives such as the National Digital Library and the National Academic Repository to promote e-learning in institutes. The former aims to provide an online collection of about 6.5 million books, and the latter aims to authenticate certificates issued by institutions. For example, this kind of service is provided by IGNOU, the national resource center for open and distance learning, which has a collection of 4.2 million academic articles and 52,000 e-books on its digital platform publicly. Hence, the adoption of cloud-based learning platforms in the online education market will help in resolving the issue of inadequate infrastructure and security, further increasing the adoption of e-learning in the Indian market.

Key Online Education Market Challenge in India

The lack of infrastructure and essential learning environment are some of the factors hindering the online education market trends in India. In India, facilities such as high-speed broadband are either not available in many locations or are substantially expensive, making the model of economically efficient online education ineffective. In less developed states or remote villages, facilities such as optical fiber communication and internet service providers are not present. Moreover, when it comes to services that include classroom training along with e-learning, the basic IT infrastructure, such as advanced hardware, software, and data centers, is not available. This impedes the adoption of emerging online education products and services. Hence, despite the high adoption of the Internet and smartphones, insufficient infrastructure and learning environments to sustain the market for online education are challenging the growth of the market.

This online education market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the online education market in India as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online education market in India during the forecast period.

Who are the Major Online Education Market Vendors in India?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:


  • Dexler Education Pvt. Ltd.
  • Educomp Solutions Ltd.
  • Indiavidual Learning Pvt. Ltd.
  • Indira Gandhi National Open University
  • Info Edge (India) Ltd.
  • MPS Interactive Systems Ltd.
  • Next Education India Pvt. Ltd.
  • NIIT Ltd.
  • SMU-DE
  • Think & Learn Pvt. Ltd.


This statistical study of the online education market in India encompasses successful business strategies deployed by the key vendors. The online education market in India is fragmented and the vendors are adopting organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Dexler Education Pvt. Ltd- The company provides App Development, game-based learning, gamification, responsive design, WPB, SPP, KNOA, and site license.
  • Educomp Solutions Ltd-The company provides a version of smart class through a 3G SIM-based access on tablets, mathematics tutorial portal, a comprehensive digital classroom solution for science and mathematics, and comprehensive student assessment and counseling solution for schools.
  • Indiavidual Learning Pvt. Ltd- The company provides Online classes, mock tests, and exams.
  • Indira Gandhi National Open University-It Offers Education broadcast, Virtual class, and eGyanKosh.
  • Info Edge (India) Ltd-The company offers a wide range of courses including math, Hindi, science, Sanskrit, English, and social science. The company presents its courses in explanatory videos, interactive activities, and study materials for grades I - XII in India.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online education market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Education Market in India Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online education market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Online Education Market in India?

Online Education Market Market segmentation by region

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The online education market share growth in India by the content segment will be significant during the forecast period. Content-based products provide customized content to customers with the help of tools such as big data. Various institutes that offer distance education courses are the key participants in the content-based online education market in India. The growth of this market is fuelled by government initiatives for e-content products, such as Virtual Labs, which provide remote access to labs in various disciplines of science and engineering for students at undergraduate and postgraduate levels. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the online education market size in India and actionable market insights on post COVID-19 impact on each segment.


Online Education Market Scope in India

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 20%

Market growth 2021-2025

$ 2.28 billion

Market structure


YoY growth (%)


Regional analysis


Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Dexler Education Pvt. Ltd., Educomp Solutions Ltd., Indiavidual Learning Pvt. Ltd., Indira Gandhi National Open University, Info Edge (India) Ltd., MPS Interactive Systems Ltd., Next Education India Pvt. Ltd., NIIT Ltd., SMU-DE, and Think & Learn Pvt. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Online Education Market Report in India?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive online education market growth in India during the next five years
  • Precise estimation of the online education market size in India and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online education industry in India across India
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online education market vendors in India

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1. Executive Summary                           

                1.1 Market Overview

                                Exhibit 01:  Key Finding 1

                                Exhibit 02:  Key Finding 2

                                Exhibit 03:  Key Finding 3

                                Exhibit 04:  Key Finding 5

                                Exhibit 05:  Key Finding 6

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 06:  Parent market

                                Exhibit 07:  Market characteristics

                2.2 Value chain analysis           

                                Exhibit 08:  Value chain analysis : Education Services

                                2.2.1 Inputs

                                2.2.2 Operations                                                                                                           

                                2.2.3 Marketing and sales

                                2.2.4 Support activities

                                2.2.5 Industry innovations:

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 09:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 10:  Market segments

                3.3 Market size 2021 

                3.4 Market outlook: Forecast for 2021 - 2026 

                                Exhibit 11:  Global - Market size and forecast 2021 - 2026 ($ million)

                                Exhibit 12:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 13:  Five forces analysis 2021 & 2026

                4.2 Bargaining power of buyers           

                                Exhibit 14: Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 15: Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 16: Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 17: Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 18: Threat of rivalry

                4.7 Market condition

                                Exhibit 19:  Market condition - Five forces 2021

5 Market Segmentation by Product                

                5.1 Market segments

                                Exhibit 20:  Product - Market share 2021-2026 (%)

                5.2 Comparison by Product    

                                Exhibit 21:  Comparison by Product

                5.3 Content - Market size and forecast 2021-2026         

                                Exhibit 22:  Content - Market size and forecast 2021-2026 ($ million)

                                Exhibit 23:  Content - Year-over-year growth 2021-2026 (%)

                5.4 Services - Market size and forecast 2021-2026        

                                Exhibit 24:  Services - Market size and forecast 2021-2026 ($ million)

                                Exhibit 25:  Services - Year-over-year growth 2021-2026 (%)

                5.5 Market opportunity by Product    

                                Exhibit 26:  Market opportunity by Product

6 Market Segmentation by End-user                              

                6.1 Market segments

                                Exhibit 27:  End-user - Market share 2021-2026 (%)

                6.2 Comparison by End-user  

                                Exhibit 28:  Comparison by End-user

                6.3 Higher education - Market size and forecast 2021-2026      

                                Exhibit 29:  Higher education - Market size and forecast 2021-2026 ($ million)

                                Exhibit 30:  Higher education - Year-over-year growth 2021-2026 (%)

                6.4 K-12 - Market size and forecast 2021-2026                

                                Exhibit 31:  K-12 - Market size and forecast 2021-2026 ($ million)

                                Exhibit 32:  K-12 - Year-over-year growth 2021-2026 (%)

                6.5 Market opportunity by End-user  

                                Exhibit 33:  Market opportunity by End-user

7. Customer landscape                         

                7.1 Overview

                                Exhibit 34:  Customer landscape

8. Drivers, Challenges, and Trends                   

                8.1 Market drivers     

                                8.1.1 Skill development and employment

                                8.1.2 Government initiatives toward digitization in education

                                8.1.3 Rapid penetration of Internet-enabled devices

                8.2 Market challenges              

                                8.2.1 Lack of infrastructure and essential learning environment

                                8.2.2 Barrier of language because of diversification among learners

                                8.2.3 Accreditation and recognition issue with online certificates

                                Exhibit 35:  Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Emergence of cloud computing

                                8.3.2 Growing investment in online education

                                8.3.3 Inclusion of gamification to drive engagement levels

9. Vendor Landscape                             

                9.1 Overview

                                Exhibit 36: Vendor landscape

                                The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                9.2 Landscape disruption        

                                Exhibit 37: ?Landscape disruption?

                                Exhibit 38: Industry risks

                9.3 Competitive Scenario        

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 39: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 40: ?Market positioning of vendors?

                10.3 Aeon Learning Pvt. Ltd.  

                                Exhibit 41:  Aeon Learning Pvt. Ltd. - Overview

                                Exhibit 42:  Aeon Learning Pvt. Ltd. - Product and service

                                Exhibit 43:  Aeon Learning Pvt. Ltd. - Key offerings

                10.4 Coursera Inc.      

                                Exhibit 44:  Coursera Inc. - Overview

                                Exhibit 45:  Coursera Inc. - Business segments

                                Exhibit 46:  Coursera Inc. - Key news

                                Exhibit 47:   Coursera Inc. - Key offerings

                                Exhibit 48:  Coursera Inc. - Segment focus

                10.5 Dexler Education Pvt. Ltd.             

                                Exhibit 49:  Dexler Education Pvt. Ltd. - Overview

                                Exhibit 50:  Dexler Education Pvt. Ltd. - Product and service

                                Exhibit 51:  Dexler Education Pvt. Ltd. - Key offerings

                10.6 Educomp Solutions Ltd. 

                                Exhibit 52:  Educomp Solutions Ltd. - Overview

                                Exhibit 53:  Educomp Solutions Ltd. - Product and service

                                Exhibit 54:  Educomp Solutions Ltd. - Key offerings

                10.7 Excelsoft Technologies Pvt Ltd.   

                                Exhibit 55:  Excelsoft Technologies Pvt Ltd. - Overview

                                Exhibit 56:  Excelsoft Technologies Pvt Ltd. - Product and service

                                Exhibit 57:  Excelsoft Technologies Pvt Ltd. - Key offerings

                10.8 Indira Gandhi National Open University  

                                Exhibit 58:  Indira Gandhi National Open University - Overview

                                Exhibit 59:  Indira Gandhi National Open University - Product and service

                                Exhibit 60:  Indira Gandhi National Open University - Key offerings

                10.9 Intellipaat Software Solutions Pvt. Ltd.    

                                Exhibit 61:  Intellipaat Software Solutions Pvt. Ltd. - Overview

                                Exhibit 62:  Intellipaat Software Solutions Pvt. Ltd. - Product and service

                                Exhibit 63:  Intellipaat Software Solutions Pvt. Ltd. - Key offerings

                10.10 Khan Academy Inc.        

                                Exhibit 64:  Khan Academy Inc. - Overview

                                Exhibit 65:  Khan Academy Inc. - Product and service

                                Exhibit 66:  Khan Academy Inc. - Key offerings

                10.11 Reliance Industries Ltd.

                                Exhibit 67:  Reliance Industries Ltd. - Overview

                                Exhibit 68:  Reliance Industries Ltd. - Business segments

                                Exhibit 69:  Reliance Industries Ltd. - Key news

                                Exhibit 70:  Reliance Industries Ltd. - Key offerings

                                Exhibit 71:  Reliance Industries Ltd. - Segment focus

                10.12 upGrad               

                                Exhibit 72:  upGrad  - Overview

                                Exhibit 73:  upGrad  - Product and service

                                Exhibit 74:  upGrad  - Key offerings

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 ????Market definition

                                11.1.2 ????Objectives

                                Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 75: ?Currency conversion rates for US$?

                11.3 Research Methodology 

                                Exhibit 76: ?Research Methodology

                                Exhibit 77: ??Validation techniques employed for market sizing?

                                Exhibit 78: ??Information sources

                11.4 List of abbreviations        

                                Exhibit 79: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Online Education Market market growth will increase by $2.28 billion during 2022-2026.
The online education market market is expected to grow at a CAGR of 20% during 2022-2026.
Technavio has segmented the online education market market by product (Content and Services) ,end user (Higher education and K-12) , and geographic (India).
Aeon Learning Pvt. Ltd., Coursera Inc., Dexler Education Pvt. Ltd., Educomp Solutions Ltd., Excelsoft Technologies Pvt Ltd., Indira Gandhi National Open University, Intellipaat Software Solutions Pvt. Ltd., Khan Academy Inc., Reliance Industries Ltd., upGrad are a few of the key vendors in the online education market market.
India will register the highest growth rate of 100% among the other regions. Therefore, the online education market market in India is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the online education market market growth are:
  • skill development and employment
  • Emergence of cloud computing
The online education market market vendors should focus on grabbing business opportunities from the content segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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