India Online Education Market by End-user and Product - Forecast and Analysis - 2023-2027
- Published: Feb 2023
- Pages: 122
- SKU: IRTNTR43422
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The online education market in India is estimated to grow at a CAGR of 19.9% between 2022 and 2027. The size of the market is forecast to increase by USD 3,461.93 million. The growth of the market depends on several factors, including skill development and employment, government initiatives toward digitization in education, and rapid penetration of Internet-enabled devices.
This report extensively covers market segmentation by end-user (higher education and K-12) and product (content and services). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
What will be the size of the Online Education Market In India During the Forecast Period?
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Parent Market Analysis
The reports categorize the India online education market as a part of the global education services market (also referred to as the global education market). The parent global education services market covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
Online Education Market In India: Key Drivers, Trends, Challenges, and Customer Landscape
Skill development and employment are notably driving the market growth, although factors such as language barriers due to diversity among learners may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Online Education Market Driver In India
Skill development and employment are notably driving market growth. Working professionals in India are focusing on skill development to achieve career growth and add value to their knowledge. For example, software professionals need to learn the latest technologies such as big data analytics and cloud computing. This trend is seen in all age groups of working people. This is because, unlike traditional courses, digitized courses offer flexibility and convenience as learners can access content anytime, anywhere.
In addition, companies are looking for skilled workers, not just workers. So in this scenario, the job seekers are exploring other resources such as MOOCs. This creates an opportunity for major players in the Indian online education market to offer products and services that expand their customer base. Hence, increasing acceptance of skill development through digitized platforms, especially online certifications in Tier 1 cities is expected to boost the Indian online education market during the forecast period.
Significant Online Education Market Trend In India
The emergence of cloud computing is the key trend in the market. Cloud computing technology has enabled players to store large amounts of content, data, and information on one platform, allowing users and providers to process, procure, access, and manage information from anywhere in real time. It offers key benefits such as reduced capital expenses and increased speed for implementing SaaS-based solutions.
Cloud service providers provide SaaS-based solutions such as ERP and LMS to educational institutions for technical support. Vendors are working with the central government, state governments, and education boards to make the cloud platform popular. For instance, the government has taken initiatives such as the National Digital Library and the National Academic Repository to promote e-learning in institutes.
Hence, the adoption of cloud-based learning platforms in online education will help in resolving the issue of inadequate infrastructure and security, fuel the adoption of e-learning, and the growth of the India online education market further during the forecast period.
Major Online Education Market Challenge In India
Language barriers due to diversity among learners is the major challenge in the market. Most of the products available in the market use Hindi or English as the default language for teaching. However, India's population is so diverse that many learners are not familiar with either language. This is a big problem, especially for markets in rural areas. The language barrier will affect the K-12 segment more compared with the higher education segment, as there is a dominance of regional languages as a choice for learning in the K-12 segment in rural areas.
Hence, to overcome this barrier in the market, a combined effort from both platform providers and content providers is required. This will generate customized output in local languages and improve online education acceptance rates. Therefore, language barriers are likely to hamper the growth of the Indian online education market during the forecast period.
Key Online Education Market In India Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Online Education Market Customer Landscape in India
Who are the Major Online Education Market Vendors in India?
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Vedantu Innovations Pvt. Ltd - The company offers solutions for online education in India that includes Master's, Doctorate, and various boot camps to increase the efficiency of every single student. The company provides various online tutoring services, such as Math + Science One Year Course, JEE (Main & Advanced), Regular Tuitions, and NEET coaching. The company also offers one-on-one classes with a personal teacher for the students studying in the CBSE, ICSE, IGCSE, IB, and State Board.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
- Excelsoft Technologies Pvt Ltd.
- Indira Gandhi National Open University
- Intellipaat Software Solutions Pvt. Ltd.
- Jigsaw Academy
- Khan Academy Inc.
- MPS Ltd.
- NextEducation India Pvt. Ltd.
- NIIT Ltd.
- Reliance Industries Ltd.
- Simplilearn Solutions Pvt. Ltd.
- SMU DE
- Think and Learn Pvt. Ltd.
- Udemy Inc
- upGrad Education Pvt. Ltd..
- Zeus Systems Pvt. Ltd.
- Sorting Hat Technologies Pvt. Ltd.
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
What is the Fastest-Growing Segment in the Online Education Market In India?
The market share growth of the higher education segment will be significant during the forecast period. Enrollment in higher education institutes is increasing with the increasing awareness about education and its scope for career growth. Higher education through the online medium is gaining popularity, as it provides the advantage of flexibility in terms of time and location. Moreover, such courses are financially affordable compared with the courses offered by traditional institutes in India.
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The higher education segment was valued at USD 678.24 million in 2017 and continued to grow until 2021. The growth of this segment is driven by courses for skill development and learning opted for by working professionals. Hence, many companies, including NIIT and Embibe, offer online courses for professionals. The increased adoption of technologies such as the Internet and smartphones, demand for higher education from individual and working professionals, and digital economy initiatives by the government are driving the market. This trend is expected to continue during the forecast period.
Segment Overview
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
- End-user Outlook (USD Million, 2017 - 2027)
- Higher education
- K-12
- Product Outlook (USD Million, 2017 - 2027)
- Content
- Services
Online Education Market Scope In India |
|
Report Coverage |
Details |
Page number |
122 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 19.9% |
Market growth 2023-2027 |
USD 3,461.93 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
18.7 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aeon Learning Pvt. Ltd., AnalytixLabs, Coursera Inc., Educomp Solutions Ltd., Excelsoft Technologies Pvt Ltd., Indira Gandhi National Open University, Intellipaat Software Solutions Pvt. Ltd., Jigsaw Academy, Khan Academy Inc., MPS Ltd., NextEducation India Pvt. Ltd., NIIT Ltd., Reliance Industries Ltd., Simplilearn Solutions Pvt. Ltd., SMU DE, Think and Learn Pvt. Ltd., Udemy Inc, upGrad Education Pvt. Ltd., Vedantu Innovations Pvt. Ltd., Zeus Systems Pvt. Ltd., and Sorting Hat Technologies Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Online Education Market Report In India?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the online education market in India between 2023 and 2027
- Precise estimation of the online education market size in India and its contribution to the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the industry across India
- Thorough analysis of the market’s competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of online education market vendors in India
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 10: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 12: Data Table on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 13: Chart on India: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on India: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Online education market in India 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on Online education market in India 2017 - 2021 ($ million)
- 4.2 End-user Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
- 4.3 Product Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Product Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by End-user
- 6.1 Market segments
- Exhibit 25: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 26: Data Table on End-user - Market share 2022-2027 (%)
- 6.2 Comparison by End-user
- Exhibit 27: Chart on Comparison by End-user
- Exhibit 28: Data Table on Comparison by End-user
- 6.3 Higher education - Market size and forecast 2022-2027
- Exhibit 29: Chart on Higher education - Market size and forecast 2022-2027 ($ million)
- Exhibit 30: Data Table on Higher education - Market size and forecast 2022-2027 ($ million)
- Exhibit 31: Chart on Higher education - Year-over-year growth 2022-2027 (%)
- Exhibit 32: Data Table on Higher education - Year-over-year growth 2022-2027 (%)
- 6.4 K-12 - Market size and forecast 2022-2027
- Exhibit 33: Chart on K-12 - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on K-12 - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on K-12 - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on K-12 - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by End-user
- Exhibit 37: Market opportunity by End-user ($ million)
7 Market Segmentation by Product
- 7.1 Market segments
- Exhibit 38: Chart on Product - Market share 2022-2027 (%)
- Exhibit 39: Data Table on Product - Market share 2022-2027 (%)
- 7.2 Comparison by Product
- Exhibit 40: Chart on Comparison by Product
- Exhibit 41: Data Table on Comparison by Product
- 7.3 Content - Market size and forecast 2022-2027
- Exhibit 42: Chart on Content - Market size and forecast 2022-2027 ($ million)
- Exhibit 43: Data Table on Content - Market size and forecast 2022-2027 ($ million)
- Exhibit 44: Chart on Content - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Content - Year-over-year growth 2022-2027 (%)
- 7.4 Services - Market size and forecast 2022-2027
- Exhibit 46: Chart on Services - Market size and forecast 2022-2027 ($ million)
- Exhibit 47: Data Table on Services - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Chart on Services - Year-over-year growth 2022-2027 (%)
- Exhibit 49: Data Table on Services - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Product
- Exhibit 50: Market opportunity by Product ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 51: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 52: Impact of drivers and challenges in 2022 and 2027
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 53: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 54: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 55: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 56: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 57: Matrix on vendor position and classification
- 11.3 Aeon Learning Pvt. Ltd.
- Exhibit 58: Aeon Learning Pvt. Ltd. - Overview
- Exhibit 59: Aeon Learning Pvt. Ltd. - Product / Service
- Exhibit 60: Aeon Learning Pvt. Ltd. - Key offerings
- 11.4 Coursera Inc.
- Exhibit 61: Coursera Inc. - Overview
- Exhibit 62: Coursera Inc. - Business segments
- Exhibit 63: Coursera Inc. - Key news
- Exhibit 64: Coursera Inc. - Key offerings
- Exhibit 65: Coursera Inc. - Segment focus
- 11.5 Educomp Solutions Ltd.
- Exhibit 66: Educomp Solutions Ltd. - Overview
- Exhibit 67: Educomp Solutions Ltd. - Product / Service
- Exhibit 68: Educomp Solutions Ltd. - Key offerings
- 11.6 Excelsoft Technologies Pvt Ltd.
- Exhibit 69: Excelsoft Technologies Pvt Ltd. - Overview
- Exhibit 70: Excelsoft Technologies Pvt Ltd. - Product / Service
- Exhibit 71: Excelsoft Technologies Pvt Ltd. - Key offerings
- 11.7 Indira Gandhi National Open University
- Exhibit 72: Indira Gandhi National Open University - Overview
- Exhibit 73: Indira Gandhi National Open University - Product / Service
- Exhibit 74: Indira Gandhi National Open University - Key offerings
- 11.8 Intellipaat Software Solutions Pvt. Ltd.
- Exhibit 75: Intellipaat Software Solutions Pvt. Ltd. - Overview
- Exhibit 76: Intellipaat Software Solutions Pvt. Ltd. - Product / Service
- Exhibit 77: Intellipaat Software Solutions Pvt. Ltd. - Key offerings
- 11.9 MPS Ltd.
- Exhibit 78: MPS Ltd. - Overview
- Exhibit 79: MPS Ltd. - Product / Service
- Exhibit 80: MPS Ltd. - Key offerings
- 11.10 NextEducation India Pvt. Ltd.
- Exhibit 81: NextEducation India Pvt. Ltd. - Overview
- Exhibit 82: NextEducation India Pvt. Ltd. - Product / Service
- Exhibit 83: NextEducation India Pvt. Ltd. - Key offerings
- 11.11 NIIT Ltd.
- Exhibit 84: NIIT Ltd. - Overview
- Exhibit 85: NIIT Ltd. - Product / Service
- Exhibit 86: NIIT Ltd. - Key news
- Exhibit 87: NIIT Ltd. - Key offerings
- 11.12 Simplilearn Solutions Pvt. Ltd.
- Exhibit 88: Simplilearn Solutions Pvt. Ltd. - Overview
- Exhibit 89: Simplilearn Solutions Pvt. Ltd. - Product / Service
- Exhibit 90: Simplilearn Solutions Pvt. Ltd. - Key offerings
- 11.13 Sorting Hat Technologies Pvt. Ltd.
- Exhibit 91: Sorting Hat Technologies Pvt. Ltd. - Overview
- Exhibit 92: Sorting Hat Technologies Pvt. Ltd. - Product / Service
- Exhibit 93: Sorting Hat Technologies Pvt. Ltd. - Key offerings
- 11.14 Think and Learn Pvt. Ltd.
- Exhibit 94: Think and Learn Pvt. Ltd. - Overview
- Exhibit 95: Think and Learn Pvt. Ltd. - Product / Service
- Exhibit 96: Think and Learn Pvt. Ltd. - Key offerings
- 11.15 Udemy Inc
- Exhibit 97: Udemy Inc - Overview
- Exhibit 98: Udemy Inc - Product / Service
- Exhibit 99: Udemy Inc - Key news
- Exhibit 100: Udemy Inc - Key offerings
- 11.16 upGrad Education Pvt. Ltd.
- Exhibit 101: upGrad Education Pvt. Ltd. - Overview
- Exhibit 102: upGrad Education Pvt. Ltd. - Product / Service
- Exhibit 103: upGrad Education Pvt. Ltd. - Key offerings
- 11.17 Vedantu Innovations Pvt. Ltd.
- Exhibit 104: Vedantu Innovations Pvt. Ltd. - Overview
- Exhibit 105: Vedantu Innovations Pvt. Ltd. - Product / Service
- Exhibit 106: Vedantu Innovations Pvt. Ltd. - Key offerings
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 107: Inclusions checklist
- Exhibit 108: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 109: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 110: Research methodology
- Exhibit 111: Validation techniques employed for market sizing
- Exhibit 112: Information sources
- 12.5 List of abbreviations
- Exhibit 113: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- Skill development and employment
- Emergence of cloud computing
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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