Global Learning Analytics Market: Research Report 2015-2019

November 04, 2015

Global outlook for the learning analytics market

The global learning analytics market is growing substantially on account of the rise in adoption of various learning technologies and ERP software solutions among schools. Rising competition among educational institutions to achieve quality standards is expected to prompt them to structure their teaching processes. This market research report estimates the global learning analytics market to attain a little more than $2,144 million by 2019.

Technavio’s market analysts have outlined the rapidly changing technological landscape and its impact on the market leaders in education. Analysts have pinpointed the various emerging solutions that are likely to witness high compatibility on account of installation capabilities through the cloud. These service offerings are likely to vastly improve the virtual campus scenario in the market. Market trends also suggest a growing preference towards learning accessibility via tablets and mobile devices in the developing regions of the market.

What are learning analytics tools and how does it help?

Learning analytics software uses tools and applications for collecting, managing, and analyzing both structured and unstructured data to improve multiple processes and activities that are part of education industry, achieve strategic goals, and enable better decision making.

It has applications in various aspects of education, and since it is a growing market, it is expected to influence further in tandem with the evolving needs of schools. The tools that are identified to be majorly used in the years to come. It is predicted to significantly benefit the global education industry by giving educational institutions the freedom to make informed decisions on various strategic initiatives.

Market segmentation of learning analytics by deployment models

  • Cloud
  • On-premises

The global on-premises learning analytics market is expanding at a phenomenal rate and is expected to continue likewise during the forecast period. This growth is mainly driven by the promising growth prospects in the APAC region. It has strong market foothold in North America and Europe as well.

Market segmentation of learning analytics by tools

  • Content analytics
  • Adaptive learning analytics
  • Functional support analytics
  • Social learning analytics
  • Social learning analytics
  • Predictive analytics

Geographical segmentation of the learning analytics market

  • Americas
  • EMEA
  • APAC

The global learning analytics market is concentrated mainly in North America and Europe. North America was the fastest-growing market, showing exponential growth in 2014. Both these regions follow identical trend with regards to the usage of latest advances in technology it the education sector.

Leading vendors in the market

  • Blackboard
  • D2L
  • McGraw-Hill
  • Pearson
  • Saba Software

Other prominent vendors in the market include Cornerstone OnDemand, IBM, Jenzabar, Knewton, Kronos, Microsoft, and Totvs.

Key questions answered in the report

  • What are the key factors driving the learning analytics market?
  • What are the key market trends impacting the growth of the learning analytics market?
  • What are the various opportunities and threats faced by the learning analytics market?
  • Trending factors influencing the market shares for the learning analytics market?
  • Key outcome of the five forces analysis on the learning analytics market?
  • Growth forecast of the learning analytics market?

Technavio also offers customization on reports based on specific client requirement.

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