Global Quick Service Restaurants Market - Market Analysis 2015-2019

November 04, 2015

Market analysis of QSR

A quick service restaurant (QSR) originated in the US in the 1920s and serves swiftly prepared fast food that includes both sweet and savory dishes. Technavio’s market research analyst predicts the global QSR market to grow at a CAGR of around 6% during the forecast period. The increased demand for convenient or on-the-go products is the driving factor for the growth of this market. APAC is predicted to be the fastest-growing market during the forecast period.

The growing health awareness is expected to pose challenges for the growth of the QSR market. As most of the products are processed fast foods, it is high in fat resulting in high BMI and weight gain. Many stringent government regulation and documentaries such as 'Super-Size Me' have educated the consumers on the negative impacts of fast food consumption. For instance, during 2010, Puerto Rico’s government passed a law to ban the sale of fast food from vending machines in all the public schools. This step was taken as an attempt to reduce the obesity rate among the children.

Service based segmentation and analysis of the QSR market

  • Eat-in
  • Take-out
  • Mobile and street vendors

During 2014, the eat-in segment dominated the service based QSR market, accounting for nearly 67% of the market share. In spite of the time-crunch majority of the consumers prefer eating out. Companies such as Taco Bell, KFC, and McDonalds offer eat-in service with interiors and atmosphere comparable to those of their casual dining counterparts.

Segmentation by end user and analysis of the QSR market

  • Male
  • Female

Male consumers, especially teenage boys account for the largest consumer base in the QSR market. Advertising has more impact on the male population than female. For instance, around one-third men tend to buy a particular brand of fast food or drinks that are associated with any sports personality.

Geographical segmentation and analysis of the global QSR market

  • Americas
  • APAC
  • Europe
  • ROW

The Americas are the market leaders in the global QSR market due to the high demand for convenient, on-the-go meals in the region. As a result of the growing health awareness amongst the American consumers, fast food service restaurant chains have modified their menu to include nutritional food items such as fruits and low-fat chocolate milk.

Competitive landscape and key vendors

The competition in the QSR market is intense with vendors competing on the basis of pricing strategy, product and packaging innovation, menu variation as well the calories intake per meals. The market is predicted to witness brand wars, with vendors offering discount coupons or cutting down their prices to sustain their existing position in the market.

The top four vendors in the market are –

  • Subway
  • McDonalds
  • Burger King
  • Yum Brands

Other vendors in the market include Ajisen Ramen, Arby's Restaurant, Captain D’s, Chipotle Mexican Grill, CKE Restaurants, Del Taco, Domino's Pizza, Dunkin' Donuts, In-N-Out Burgers, Jack in the Box, Jollibee Foods, Krispy Kreme Doughnuts, MOS Food, Mr. Lee, Panera Bread, Popeyes Louisiana Kitchen, Sonic, Starbucks, Wendy's, Whataburger, and White Castle.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the QSR market?
  • What are the key market trends impacting the growth of the global QSR market?
  • What are the challenges to market growth?
  • Who are the key vendors in the QSR market?
  • What are the market opportunities and threats faced by the vendors in the QSR
  •  market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and ROW?
  • What are the key outcomes of the five forces analysis of the global QSR market?

Technavio also offers customization on reports based on specific client requirement.

Related reports