Enjoy complimentary customisation on priority with our Enterprise License!
Technavio’s market research analyst predicts the craft beer market in the US to grow at a CAGR of around 18% during the forecast period. The changing consumer tastes and preference is the primary growth driver for this market. The craft beer market accounted for around 11% of the beer market in the US in terms of volume during 2014. Consumers prefer locally produced beer as they feel a sense of pride in associating themselves with a beer produced in a particular region. Also, locally brewed beer is available in unique styles and flavors, which tempts consumers to buy such beer.
The rising popularity of gluten-free beer is anticipated to drive the market growth during the forecast period. Gluten-free beers are made from ingredients that do not contain glycoprotein. Grains such as wheat, rice, millet, sorghum, and corn are used as substitutes in place of barley to produce beer. For instance, Redbridge, a product of Anheuser-Busch, is a gluten-free beer that is made of sorghum.
The craft beer market in the US is highly fragmented with the presence of numerous small, medium, and large vendors including international and regional players. The providers in this market compete on the basis of product differentiation, portfolio, and pricing. The intense competition among the vendors has resulted in an increased number of mergers, with smaller entities being acquired by or merged with major players.
The top five vendors in the market are –
Other prominent vendors in the market include Anheuser-Busch, Bell's Brewery, Brooklyn Brewery, Craft Brew Alliance, Deschutes Brewery, Dogfish Head Craft Brewery, Duvel Moortgat, Harpoon Brewery, Lagunitas Brewing, Matt Brewing, MillerCoors, Minhas Craft Brewery, Oskar Blues Brewing, and Stone Brewing.
Microbreweries constituted 55% of the market share during 2014. Microbreweries are independent, small brewers that produce less than 15,000 barrels of beer per year, with 75% or more of their beer sold off-site.
The on-premise channel accounted for 56% of the market share during 2014. This segment is expected to witness the fastest growth during the forecast period. The on-premise segment consists of pubs, bars, and restaurants.
IPA dominated the craft beer market in the US during 2014, with a market share of 24%.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market segmentation by demography
PART 08: Market segmentation by type of brewery
PART 09: Market segmentation by distribution channel
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 17: Appendix
PART 18: Explore Technavio
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.