Beer Market in Germany - Market Research 2015-2019

  • Published: Nov 2015
  • Pages: 62
  • SKU: IRTNTR7305

Enjoy complimentary customisation on priority with our Enterprise License!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted

  • Single:

    One user only.
    Quick & easy download option

  • Enterprise:

    Unlimited user access (Within your organization)
    Complimentary Customization Included

2500 USD

Market outlook of the German beer market

Beer is the most consumed alcoholic beverage and is associated with culture and tradition in Germany. The market witnessed positive growth during 2014 due to the victory in the football world cup. Technavio’s market research analyst predicts the beer market in Germany to attain a market value of around USD 43 billion by the end of 2019.

The beer industry is however facing declining consumption amidst the increasing production. The current excess production capacity is around 35% with the brewers depending mostly on export and branching out into other new product categories. Moreover, the changing consumer demographic and rising health consciousness among the consumers is also expected to affect the market growth of beer in Germany.

Competitive landscape and key vendors

The beer market in Germany is highly fragmented with vendors competing on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The German beer market is expected to witness an increased number of mergers during the forecast period. The research report also projects that the German brewers are likely to invest in the purity and quality of beer, which would increase the prices of the products.

The top five vendors in the market are –

  • Anheuser-Busch
  • Bitburger Braugruppe
  • Krombacher
  • Radeberger

Other prominent vendors in the market include Beck's Brewery, Birra Menabrea, Bitburger Brewery, Budweiser Budvar, Cesu Alus, Chimay Brewery, Diageo, Erdinger, Forst, Krombacher Brauerei, Molson Coors, Oakleaf Brewery, Paulaner Brewery, Pivovarna Laško, Royal Unibrew, Švyturys, The Brew Company, Veltins, and Warsteiner.

Product segmentation and analysis of the beer market in Germany

  • Standard lager
  • Premium lager
  • Specialty beer
  • Low alcohol
  • Ales and stouts

Standard lager dominated the beer market in Germany in terms of both volume and revenue during 2014. However, the research report predicts the standard lager segment to lose its market share to other segments during the forecast period.

Segmentation by packaging and analysis of the German beer market

  • Glass
  • Draught
  • PET bottles
  • Metal

The refillable glass is the most popular packaging material in the German beer market. The refillable glass packages are made from recyclable glass bottles, thereby reducing raw material and energy consumption.

Segmentation by distribution and analysis of the German beer market

  • On-trade
  • Off-trade

Off-trade accounts for the largest market share due to the increased consumption of beer at home. The rise in taxes and the high price of beer in the on-trade segment has also contributed to the growth of this segment. The off-trade segment is further classified as supermarket/hypermarket, specialist retailers, and convenience stores.

Growth drivers, challenges, and upcoming trends: Popularity of craft beer

Upcoming trends such as craft beer is gaining popularity with the increase in the variety of beer and microbreweries. The demand is mostly from the young urban population in Germany. For instance, there are approximately 1,300 breweries involved in making a total of 5,000 varieties of beer. The rise in the demand for the craft beer in Germany is highly influenced by the US. Lemke, a brewing company in Berlin, is adopting American-styled logos to promote its beer.

This research report provides a number of factors contributing to the adoption, limitations, and opportunities of the beer market in Germany. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the beer market in Germany?
  • What are the key market trends impacting the growth of the beer market in Germany?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the beer market in Germany?
  • What are the key outcomes of the five forces analysis of the beer market in Germany?

Related reports

TOC and List of Exhibits will be provided upon request

Please email at enquiry@technavio.com to request for TOC

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your sample now!
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
  • Off-the-shelf research reports
  • Reports can be tailored to meet the customer's needs
  • Trusted by more than 100 fortune 500 organizations
  • Information about the market's key drivers, trends, and challenges
  • Parent market analysis
  • Every week, 50,000 people visit our subscription platform
  • Detailed vendors report with competitive landscape
  • Covid-19 impact and recovery analysis
  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis

Certified ISO 9001 : 2015

We are ISO recognized

We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.

We are GDPR and CCPA compliant

We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.

Safe and Secure SSL Encrypted

  • Single:

    One user only.
    Quick & easy download option

  • Enterprise:

    Unlimited user access (Within your organization)
    Complimentary Customization Included

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Customized Report as per your Business Needs

  • Our analysts will work directly with you and understand your needs
  • Get data on specified regions or segments, competitor and Vendors
  • Data will be formatted and presented as per your requirements
  • We offer $1000 worth of FREE customization at the time of purchase

Let us help you make report more suited to your requirements.

  • Get a competitive breakdown as per your niche industry
  • Customize the data with various metrics that meet your business prerequisite
  • Understand Revenue Sources, Customers and many more
  • Details on Market Share
  • These customizations are done in a short amount of time by our analysts and industry experts
Enquire Before Buying
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>