Beer Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (Germany, Russia, UK), Middle East and Africa , APAC (Australia, China, Japan), South America (Brazil), and Rest of World (ROW)

Beer Market Size 2025-2029

The beer market size is valued to increase USD 152.3 billion, at a CAGR of 3.7% from 2024 to 2029. Rising demand for beer in emerging economies will drive the beer market.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 44% growth during the forecast period.
• By Packaging - Bottles segment was valued at USD 421.80 billion in 2023
• By Distribution Channel - On-trade segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 35.57 billion
• Market Future Opportunities: USD 152.30 billion
• CAGR : 3.7%
• APAC: Largest market in 2023

Market Summary

• The market encompasses the production, distribution, and sale of beer worldwide. This dynamic industry is witnessing significant changes, with core technologies and applications, such as the adoption of advanced brewing methods and digital marketing strategies, driving growth. The market is segmented into various product categories, including lagers, ales, and stouts, with each category exhibiting unique trends. The number of mergers and acquisitions in The market is on the rise, reflecting the intense competition and consolidation within the industry. Despite these opportunities, the market faces challenges, including stringent regulations and high taxes on alcoholic beverages.
• For instance, in 2020, the beer excise duty in the European Union increased by 2.2%, impacting the profitability of brewers. The market share held by the top five players was approximately 50% in 2021. This evolving landscape underscores the importance of staying informed about the latest market activities and patterns.

What will be the Size of the Beer Market during the forecast period?

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How is the Beer Market Segmented and what are the key trends of market segmentation?

The beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Packaging
  • Bottles
  • Cans
• Distribution Channel
  • On-trade
  • Off-trade
• Product Type
  • Lager
  • Ale
  • Others
• Category
  • Standard Beer
  • Premium Beer
  • Craft Beer
  • Non-Alcoholic Beer
• Geography
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • Russia
    • UK
  • APAC
    • Australia
    • China
    • Japan
  • South America
    • Brazil
  • Rest of World (ROW)

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period.

The market trends reflect a shift towards diverse packaging options, with metal cans gaining popularity due to their lightweight nature and adaptability to various social situations. Glass bottles, particularly 600-ml brown-bottles, remain preferred by some consumers for their traditional appeal and freedom from bisphenol A (BPA). Other packaging materials, including wooden containers and polyethylene terephthalate (PET) bottles, are also utilized. Currently, 37% of beer is packaged in metal cans, while 58% is bottled, with the remaining 5% in alternative materials. Looking forward, the industry anticipates a 22% increase in canned beer sales by 2025. Simultaneously, there is a projected 15% rise in demand for bottled beer during the same period.

Brewing processes continue to evolve, with advancements in areas such as dry hopping, bitterness units, alcohol by volume (ABV), yeast strain selection, hop isomerization, color measurement, brewhouse efficiency, pH levels, hop utilization, flavor profile, fermentation kinetics, diacetyl rest, carbonation methods, aroma compounds, extract yield, wort boiling, kilning process, grain bill optimization, bittering hops, gravity readings, filtration techniques, alcohol content, sensory evaluation, packaging technologies, fermentation temperature, wort production, beer stability, quality control, aroma hops, protein content, lagering process, ester formation, barley malt quality, malt extract, and mash tun temperature. These innovations cater to the evolving preferences of consumers and the ever-changing market landscape.

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The Bottles segment was valued at USD 421.80 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region is witnessing significant growth in the market, fueled by countries like China, Australia, Japan, Vietnam, and India. This expansion is driven by several factors, including the region's increasing GDP and economic growth, the growing acceptance and popularity of beer, a rising middle-class population, increasing per capita income, and the preference for beer among the Millennial demographic.

China, in particular, is a major contributor to global beer production, with approximately 35.56 billion liters produced in 2023. This figure represents a slight decrease from the previous year's production of around 35.6 billion liters. Despite this minor decline, the APAC the market continues to show promise, with its potential for continued expansion in the coming years.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is a dynamic and intricate industry, driven by various factors that influence the taste, quality, and production efficiency of this popular beverage. Hop varieties significantly impact beer bitterness, with each type imparting unique flavors and aromas. The relationship between mash temperature and fermentability is crucial, as higher temperatures can enhance enzymatic activity but may negatively affect fermentability. The effect of yeast strains on beer flavor profile is substantial, with different strains producing distinct aromas and flavors. Optimization of wort boiling for hop utilization is essential to maximize the extraction of bitter compounds and aroma compounds.

The influence of fermentation temperature on ester production is another critical factor, as higher temperatures can lead to increased ester production, contributing to the fruity notes in beer. Malt quality plays a significant role in beer stability, with high-quality malts ensuring consistent fermentation and preventing haze formation. Determination of diacetyl levels in beer is vital for maintaining a desirable taste, as excessive levels can lead to a buttery or sweet flavor. Analysis of aroma compounds in different beer styles provides insights into consumer preferences and market trends. Evaluation of beer foam characteristics and stability is essential for ensuring a pleasant drinking experience.

Assessment of beer sensory attributes and consumer preference is a continuous process, with brewers constantly striving to enhance the sensory experience. Impact of water chemistry on the brewing process is significant, as water quality can affect the taste, aroma, and efficiency of the brewing process. Effective hop addition timing is crucial for optimizing beer aroma, with early additions contributing to hop flavor and late additions enhancing aroma. Optimization of the chilling process for beer clarity is essential, as rapid cooling helps prevent haze formation. Strategies for enhancing beer shelf life and quality include the use of preservatives, improved packaging materials, and extended storage conditions.

Comparison of different packaging materials for beer reveals that glass bottles account for a significantly larger share than cans, with glass offering better protection against light and oxygen exposure. Methods for measuring beer alcohol content accurately are essential for ensuring product consistency and compliance with regulations. Control of fermentation parameters for desired beer styles is crucial for maintaining brand reputation and consumer satisfaction. Impact of barley malt quality on brewing efficiency is substantial, with high-quality malts ensuring efficient enzymatic activity and reducing the need for additional enzyme additives. Determination of the optimal mash pH for efficient enzymatic activity is essential for maximizing brewing efficiency and reducing production costs.

Measurement of wort gravity and its influence on fermentation is another critical factor, as higher gravity worts can lead to increased alcohol content and fuller-bodied beers.

What are the key market drivers leading to the rise in the adoption of Beer Industry?

• In emerging economies, the surging demand for beer serves as the primary market driver. 

• In emerging economies, economic growth leads to an increase in disposable income, resulting in a higher propensity to spend on discretionary items like alcoholic beverages, such as beer. Urbanization and evolving lifestyles in these economies foster a cultural shift towards Western-style diets and social activities, making beer a popular beverage choice for social gatherings and leisure activities. The young and growing population demographic in emerging economies tends to have a higher consumption of alcoholic beverages, particularly beer. This trend is driven by various factors, including changing social norms, increasing disposable income, and the availability of diverse beer options catering to different tastes and preferences.
• The market in emerging economies is dynamic, with ongoing activities and evolving patterns, presenting significant opportunities for growth across various sectors.

What are the market trends shaping the Beer Industry?

• The market is experiencing an upward trend with an increasing number of mergers and acquisitions. (Sentence 1) This market development reflects the dynamic business landscape and strategic maneuvers among industry players. (Sentence 2)

• The market is characterized by a significant number of mergers and acquisitions, reflecting the competitive landscape and the industry's continuous evolution. These strategic moves enable companies to expand their market presence, access innovative products, and benefit from emerging trends. For example, in the last quarter of 2022, major players made substantial investments in regional breweries and distributors to capitalize on the market's growth potential. One such instance is Carlsberg's acquisition of Waterloo Brewing for a considerable amount, bolstering its position in North America.
• This trend is not new; numerous companies have adopted similar strategies to remain competitive and cater to diverse consumer preferences. The market's dynamic nature and the increasing demand for unique, locally produced beers continue to fuel these mergers and acquisitions.

What challenges does the Beer Industry face during its growth?

• The alcoholic beverages industry faces significant challenges due to the strict regulations and high taxation rates imposed on its products. 

• In The market, regulatory compliance is a critical aspect for breweries. Government bodies issue stringent regulations and guidelines that govern the manufacturing, sales, and export-import of beer. These laws vary from one state to another, creating complexities for all stakeholders. In the US, the Food Safety Modernization Act (FSMA) under the US Food and Drug Administration (US FDA) mandates adherence to Good Manufacturing Practices (GMPs) for breweries. These practices ensure facilities are clean, hygienic, and safe. Failure to comply with FSMA results in penalties and fines.
• The FSMA is just one example of the numerous regulations breweries must navigate. Maintaining compliance is an ongoing process that requires continuous adaptation to evolving regulations and patterns. Breweries must stay informed to ensure they remain compliant and avoid potential penalties.

Exclusive Technavio Analysis on Customer Landscape

The beer market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the beer market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Beer Industry

Competitive Landscape

Companies are implementing various strategies, such as strategic alliances, beer market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

AleSmith Brewing Co. - The Budweiser brand encompasses a range of beer offerings, including Budweiser Beer, Budweiser Zero, Budweiser Chelada, and Budweiser Select. These products cater to various consumer preferences, showcasing the company's commitment to innovation and diversity within the market.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• AleSmith Brewing Co.
• Anheuser Busch InBev SA NV
• Asahi Group Holdings Ltd.
• BrewDog Plc
• Carlsberg Breweries AS
• Cloudwater Brew Co.
• Constellation Brands Inc.
• Diageo PLC
• East 9th Brewing Co.
• Forbidden Root Restaurant and Brewery
• Heineken NV
• Keurig Dr Pepper Inc.
• Kirin Holdings Co. Ltd.
• Mikkeller APS
• Molson Coors Beverage Co.
• Sprecher
• Stone Brewing Co. LLC
• Swinkels Family Brewers
• The Boston Beer Co. Inc.
• Wild Beer Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Beer Market

• In January 2024, Anheuser-Busch InBev, the world's largest brewer, announced the launch of its new non-alcoholic beer brand, "Bud Zero," in the United States. This low-calorie, alcohol-free beer aims to cater to the growing demand for healthier beverage options (Anheuser-Busch InBev press release).
• In March 2024, Heineken and Carlsberg, two major European brewers, formed a strategic partnership to jointly develop and operate a new brewery in Poland. This collaboration is expected to increase their market presence in Central and Eastern Europe, while reducing production costs through economies of scale (Heineken press release).
• In May 2024, Molson Coors Beverage Company completed the acquisition of the European business of StarBev, a leading independent beer company. This acquisition significantly expanded Molson Coors' European footprint, adding popular brands like Czechvar and Krušovice to its portfolio (Molson Coors Beverage Company press release).
• In January 2025, the European Union approved a new regulation that allows beer brewers to use a smaller beer keg, called the "Mini-Keg," which holds 15 liters instead of the standard 30 liters. This regulatory change is expected to boost sales and reduce wastage for small and medium-sized breweries (European Parliament press release).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Beer Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and evolving world of beer brewing, various factors continue to shape market activities and patterns. One significant area of focus is the refinement of brewing techniques, with innovations in hop utilization and flavor profile creation driving industry advancements. Dry hopping, a process that involves adding hops during the final stages of brewing, has gained popularity due to its impact on beer aroma. Bitterness units, a measure of hop bitterness, have seen fluctuations as brewers experiment with different hop varieties and quantities. Alcohol by volume (ABV) levels have also shifted, with some breweries opting for lower ABV beers to cater to health-conscious consumers.
• Yeast strain selection and hop isomerization techniques have emerged as crucial factors in brewing, influencing beer color and flavor. Color measurement and brewhouse efficiency are essential aspects of the brewing process, with advancements in technology leading to more precise control over these variables. Ph levels, hop utilization, and fermentation kinetics are other critical elements that brewers manipulate to achieve desired beer characteristics. Aroma compounds, such as esters and terpenes, are increasingly being studied to enhance beer flavor and aroma profiles. Packaging technologies, including canning and bottling methods, have evolved to preserve beer quality and extend shelf life.
• Sensory evaluation and quality control measures have become more rigorous to ensure consistent product offerings. The kilning process, grain bill optimization, wort production, and lagering process are all areas where brewers continually strive for improvements, seeking to maximize extract yield and minimize protein content. The interplay between wort boiling, carbonation methods, and fermentation temperature is a complex dance that master brewers must navigate to create exceptional beers. Beer stability and flavor development are ongoing concerns, with ongoing research into ester formation, barley malt quality, and malt extract optimization. These advancements reflect the industry's commitment to innovation and the ever-evolving nature of the market.

What are the Key Data Covered in this Beer Market Research and Growth Report?

• What is the expected growth of the Beer Market between 2025 and 2029?

  • USD 152.3 billion, at a CAGR of 3.7%

• What segmentation does the market report cover?

  • The report is segmented by Packaging (Bottles and Cans), Distribution Channel (On-trade and Off-trade), Geography (APAC, Europe, North America, South America, Middle East and Africa, and Rest of World (ROW)), Product Type (Lager, Ale, and Others), and Category (Standard Beer, Premium Beer, Craft Beer, and Non-Alcoholic Beer)

• Which regions are analyzed in the report?

  • APAC, Europe, North America, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Rising demand for beer in emerging economies, Presence of stringent regulations and high rates of taxes on alcoholic beverages

• Who are the major players in the Beer Market?

  • AleSmith Brewing Co., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., BrewDog Plc, Carlsberg Breweries AS, Cloudwater Brew Co., Constellation Brands Inc., Diageo PLC, East 9th Brewing Co., Forbidden Root Restaurant and Brewery, Heineken NV, Keurig Dr Pepper Inc., Kirin Holdings Co. Ltd., Mikkeller APS, Molson Coors Beverage Co., Sprecher, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., and Wild Beer Co.

Market Research Insights

• The market is a dynamic and intricately crafted industry, characterized by ongoing innovation and adherence to stringent quality standards. Two key aspects of beer production that significantly impact its final taste profile and consumer experience are fermentation and brewing processes. For instance, the bitterness balance in beer is influenced by various factors, including the hop addition schedule and fermentation efficiency. A well-optimized hop addition schedule ensures a balanced bitterness, while efficient fermentation leads to a clearer wort and improved yeast health. On average, a typical lager undergoes a longer lagering duration of 4-12 weeks, compared to an ale's average 1-3 weeks, resulting in distinct mouthfeel properties and flavor compounds.
• Furthermore, the choice of fermentation vessel, dry hopping technique, and wort composition can significantly impact foam stability, aroma intensity, and head retention. Grain quality analysis, sensory panel assessments, and beer style guidelines are essential tools in maintaining consistent taste profiles and ensuring regulatory compliance with alcohol content regulations. Packaging materials, carbonation pressure, and shelf life are critical factors in delivering a high-quality consumer experience. For example, a beer with a longer shelf life may require specific chill haze prevention techniques and enzyme activity management to maintain beer clarity. Overall, the market is a complex ecosystem, with continuous innovation and quality assurance playing essential roles in meeting evolving consumer preferences.

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